Chris Zimmerman | Sell Value, Not Price | Mission Control Podcast

David Carroll | Chasing Equanimity | Mission Control Podcast

In this episode of the Mission Control podcast, Mike sits down with David Carroll, founder of DOPE Marketing, to discuss the mental evolution of an entrepreneur. David reflects on his recent trip to Chicago and shares insights on the importance of self-awareness, giving oneself credit for personal growth, and shifting away from a "grinder" mentality toward a more balanced life. The conversation touches on maintaining "equanimity" during business challenges and why leaders should focus on mental fortitude and the original "why" behind their ventures. Ultimately, David highlights that true success is the freedom to prioritize personal values, such as spending time with family, over constant productivity Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 [https://shorturl.at/quCQ5] David Carroll: Facebook: https://www.facebook.com/david.l.carroll.7 [https://www.facebook.com/david.l.carroll.7] Dope Marketing: Facebook: https://www.facebook.com/DopeMktg [https://www.facebook.com/DopeMktg] Youtube: https://www.youtube.com/@UCwhQCqt3WGZN-skFCnvE2RA [https://www.youtube.com/@UCwhQCqt3WGZN-skFCnvE2RA] Website: https://www.dopemarketing.com/ [https://www.dopemarketing.com/] About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ [https://ascenddigitalexperts.com/] Request a Consultation: https://ascenddigitalexperts.com/contact/ [https://ascenddigitalexperts.com/contact/] Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ [https://www.linkedin.com/in/michaelstearns/] Facebook: https://www.facebook.com/michael.stearns.16 [https://www.facebook.com/michael.stearns.16] Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Facebook: https://www.facebook.com/takeoffwithascend/ [https://www.facebook.com/takeoffwithascend/] TikTok: https://www.tiktok.com/@ascenddigital [https://www.tiktok.com/@ascenddigital] Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

Kyle Weber | On Better Business | Mission Control Podcast

In this episode of the Mission Control Podcast, Mike sits down with Kyle Weber, co-owner of Hometown Roofing Services, to discuss the business's rapid rise since its launch in October 2022. Kyle details his transition from a repair technician to a business owner, highlighting how a reputation for being "customer-facing" and maintaining personal relationships fueled his initial lead flow. The duo explores the significant competitive edge gained by performing attic inspections, a practice that builds homeowner trust and uncovers hidden issues like code violations or misrouted water lines before a project starts. Kyle also outlines his modern growth playbook, which includes active participation in BNI networking groups, utilizing Company Cam for liability protection, and using authentic video content—such as personalized "on the way" videos—to establish immediate authority with clients Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 [https://shorturl.at/quCQ5] Hometown Roofing Services: Website: https://hometownroofingsc.com/ [https://hometownroofingsc.com/] Facebook: https://www.facebook.com/people/Hometown-Roofing-Services [https://www.facebook.com/people/Hometown-Roofing-Services] Instagram: https://www.instagram.com/hometownroofingsc [https://www.instagram.com/hometownroofingsc] Youtube: https://www.youtube.com/@HometownRoofingSC [https://www.youtube.com/@HometownRoofingSC] Kyle Weber: Facebook: https://www.facebook.com/kyle.weber.90226 [https://www.facebook.com/kyle.weber.90226] About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ [https://ascenddigitalexperts.com/] Request a Consultation: https://ascenddigitalexperts.com/contact/ [https://ascenddigitalexperts.com/contact/] Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ [https://www.linkedin.com/in/michaelstearns/] Facebook: https://www.facebook.com/michael.stearns.16 [https://www.facebook.com/michael.stearns.16] Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Facebook: https://www.facebook.com/takeoffwithascend/ [https://www.facebook.com/takeoffwithascend/] TikTok: https://www.tiktok.com/@ascenddigital [https://www.tiktok.com/@ascenddigital] Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

Bradley Dillon | ROI of Integrity | Mission Control Podcast

In this episode of the Mission Control Podcast, Mike interviews Bradley Dillon of Virginia-based Dillon Roofing, a company celebrating 30 years since its founding by Bradley's father. Bradley details his "earned, not given" journey from a decade-long laborer to partner, emphasizing his efforts to modernize the "old school" business through CRM systems, digital roof measurements, and social media branding. The conversation explores the "gift and curse" of perfectionism, the power of organic word-of-mouth growth, and Bradley's commitment to maintaining high-quality craftsmanship over rapid, impersonal scaling. Ultimately, Bradley shares how intentionality and community trust—exemplified by over 100 five-star reviews—drive a business model focused on lasting relationships rather than just transactions. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 [https://shorturl.at/quCQ5] Dillon Roofing: Website: https://www.dillon-roofing.com/ [https://www.dillon-roofing.com/] Facebook: https://www.facebook.com/DillonRoofing [https://www.facebook.com/DillonRoofing] Instagram: https://www.instagram.com/dillon_roofing [https://www.instagram.com/dillon_roofing] TikTok: https://www.tiktok.com/@dillonroofing [https://www.tiktok.com/@dillonroofing] Bradley Dillon Facebook: https://www.facebook.com/BradleyLewisDillon/ [https://www.facebook.com/BradleyLewisDillon/] Instagram: https://www.instagram.com/bradley_dillon/ [https://www.instagram.com/bradley_dillon/] About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ [https://ascenddigitalexperts.com/] Request a Consultation: https://ascenddigitalexperts.com/contact/ [https://ascenddigitalexperts.com/contact/] Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ [https://www.linkedin.com/in/michaelstearns/] Facebook: https://www.facebook.com/michael.stearns.16 [https://www.facebook.com/michael.stearns.16] Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Facebook: https://www.facebook.com/takeoffwithascend/ [https://www.facebook.com/takeoffwithascend/] TikTok: https://www.tiktok.com/@ascenddigital [https://www.tiktok.com/@ascenddigital] Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

Aaron Christy | Winning at Roofing | Mission Control Podcast

In this episode of the Mission Control Podcast, Mike sits down with Aaron Christy to discuss the growth of Indy Roof & Restoration and the specific marketing strategies used to dominate the Indianapolis market. A major focus is placed on leveraging real estate agents as "power partners" to generate high-quality leads with a $0 cost per acquisition. Aaron also breaks down his Google review hacks, specifically how to secure five-star reviews from every inspection, even when no damage is found, to build massive online authority. The duo further explores modern sales approaches, emphasizing character-driven hiring to avoid "sleazy" tactics and ensuring long-term brand trust Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 [https://shorturl.at/quCQ5] Links Mentioned in Episode: Check out Sharky's: https://www.facebook.com/SharkysonBrookside [https://www.facebook.com/SharkysonBrookside/] Indy Roof & Restoration: Website: https://indyroofandrestoration.com/ [https://indyroofandrestoration.com/] Facebook: https://www.facebook.com/Indyroofandrestoration [https://www.facebook.com/Indyroofandrestoration] X: https://x.com/RoofIndy [https://x.com/RoofIndy] YouTube: https://www.youtube.com/@indyroofandrestoration [https://www.youtube.com/@indyroofandrestoration] LinkedIn: https://www.linkedin.com/company/indyroofandrestoration/ [https://www.linkedin.com/company/indyroofandrestoration/] Instagram: https://www.instagram.com/indyroofandrestoration [https://www.instagram.com/indyroofandrestoration] Aaron Christy: Facebook: https://www.facebook.com/aaron.christy.79 [https://www.facebook.com/aaron.christy.79] LinkedIn: https://www.linkedin.com/in/aaronchristy/ [https://www.linkedin.com/in/aaronchristy/] About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ [https://ascenddigitalexperts.com/] Request a Consultation: https://ascenddigitalexperts.com/contact/ [https://ascenddigitalexperts.com/contact/] Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ [https://www.linkedin.com/in/michaelstearns/] Facebook: https://www.facebook.com/michael.stearns.16 [https://www.facebook.com/michael.stearns.16] Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Facebook: https://www.facebook.com/takeoffwithascend/ [https://www.facebook.com/takeoffwithascend/] TikTok: https://www.tiktok.com/@ascenddigital [https://www.tiktok.com/@ascenddigital] Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

Chris Zimmerman | Sell Value, Not Price | Mission Control Podcast

In this episode of the Mission Control Podcast, Mike sits down with Chris Zimmerman, co-founder of Master Your Craft, where they "teach contractors how to fish" to proactively protect homeowners and advance the roofing industry. Chris shares his "long-sighted" philosophy on building a sustainable business, detailing how he pivoted his company from 90% storm restoration to 70% retail by prioritizing systems, core values, and strategic partnerships over short-term "microwave" gratification. From mastering the psychology of sales through active listening to reducing marketing spend to under 1% by targeting partners instead of just leads, this conversation offers a masterclass in protecting your reputation and achieving long-term success in the roofing space. Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5 [https://shorturl.at/quCQ5] Chris Zimmerman: Facebook: https://www.facebook.com/chris.zimmerman.79 [https://www.facebook.com/chris.zimmerman.79] Instagram: https://www.instagram.com/chris_zimmerman4 [https://www.instagram.com/chris_zimmerman4] Master Your Craft: Website: https://www.masteryourcraftgroup.com/ [https://www.masteryourcraftgroup.com/] Facebook: https://www.facebook.com/groups/masteryourcraftgroup [https://www.facebook.com/groups/masteryourcraftgroup] About Michael Stearns & Ascend Digital Agency Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI. Work with Ascend Digital Agency: Website: https://ascenddigitalexperts.com/ [https://ascenddigitalexperts.com/] Request a Consultation: https://ascenddigitalexperts.com/contact/ [https://ascenddigitalexperts.com/contact/] Follow Michael Stearns: LinkedIn: https://www.linkedin.com/in/michaelstearns/ [https://www.linkedin.com/in/michaelstearns/] Facebook: https://www.facebook.com/michael.stearns.16 [https://www.facebook.com/michael.stearns.16] Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Follow Ascend Digital Agency: Instagram: https://www.instagram.com/takeoffwithascend/ [https://www.instagram.com/takeoffwithascend/] Facebook: https://www.facebook.com/takeoffwithascend/ [https://www.facebook.com/takeoffwithascend/] TikTok: https://www.tiktok.com/@ascenddigital [https://www.tiktok.com/@ascenddigital] Subscribe to Mission Control Podcast! New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.