MLCC On The Road
We recorded this episode on location at the Michigan Craft Beverage Summit in Muskegon, bringing in three voices who live this every day: Richard Anderson (Iron Fish Distillery), Jon O’Connor (Long Road Distillers and president of the Michigan Craft Distillers Association), and Larry Cekola (Imperial Beverage, one of Michigan’s Authorized Distribution Agents). Together, we unpack how the MLCC’s control state structure intersects with the three-tier system, why listing and access-to-market matter, and what equal access looks like for retailers across the state. We also get practical about distribution reality: delivering spirits across two peninsulas, through snowstorms, and into remote communities, with a requirement to serve all 83 counties every week. Then we zoom out to the business side, including self-distribution as a learning tool, the tasting room license as an entry point, and how the Qualified Distiller Program changes the economics for producers who use Michigan grain. If you care about craft spirits, alcohol regulation, or how supply chains shape what ends up in your glass, this conversation connects the dots. Subscribe for more MLCC On the Road, share this with someone in the industry, and leave a review with your biggest question about Michigan’s spirits system. The MLCC On The Road podcast is brought to you by the Michigan Liquor Control Commission (MLCC). For more information on the MLCC, please visit our website at www.michigan.gov/lcc [https://www.michigan.gov/lcc]. To submit a question or idea for a podcast topic, please email mlccinfo2@michigan.gov [mlccinfo2@michigan.gov]. The mission of the Michigan Liquor Control Commission is to make alcoholic beverages available for consumption while protecting the consumer and the general public through regulation of those involved in the sale and distribution of these alcohol beverage products.
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