Beyond Intent Data Using Layered Signals for Sales

Prospecting is a Math Problem Bound by Time

Fuentes failed the bar exam, took a holiday job at Best Buy for the employee discount, and ended up falling in love with sales. That path — from law school to retail floors to founding a sales acceleration firm that's worked with over 700 clients — shaped how he thinks about prospecting, process, and what actually drives revenue. On this episode of Modern Prospecting, Andre Yee talks with Will about why the old playbook of mass emails and high-volume dials has lost its edge, and what's replacing it. Will breaks down how layering signals, applying behavioral psychology, and building structure into sales teams produces results that gut instinct alone never could. He also gets honest about AI's role in sales — where it's a force multiplier for top performers and a warning sign for everyone else. Along the way, Will shares the story of getting fired on his son's first day of kindergarten, calling his wife from the parking lot, and deciding he'd never work for anyone again. Within nine months, he'd sold a million dollars in services. This conversation covers what's working in prospecting right now, why the SDR role isn't going away but is changing fast, and how to build a career in sales when the ground keeps shifting underneath you. Chapters: 00:00 – Introduction 00:11 – From Retail to Entrepreneurial Success 06:35 – "Consistency Drives Predictable Results" 08:56 – Focus on Connections, Not Traffic 12:40 – Decoding Signals Behind Layoffs 16:35 – Optimizing Workflows with AI Agents 20:19 – "Shifting Sales Roles with AI" 21:20 – Sales Pipeline Requires SDR Support 27:19 – "40/20 Rule for Growth" 29:06 – "Persistence Through Practice and Patience" 33:03 – Self-Reflection and Being Present 34:44 – "Fatherhood and Sales Insights" 35:15 – Outro Quotes: Will Fuentes: "Life is momentum. Stay down too long and nothing happens. Get up, stay calm, and bet on yourself." Andre Yee: "Prospecting is the hardest part of selling — that's exactly why it matters most. You're at the tip of the spear." Key Takeaways: Bet on Yourself Process is Power Prospecting in the Modern Era AI as a Force Multiplier SDRs are the Tip of the Spear The 40/20 Rule Stay Calm and Present Connect with Will Fuentes LinkedIn: https://www.linkedin.com/in/will-fuentes-drivefastersales/https://www.linkedin.com/in/will-fuentes-drivefastersales [https://www.linkedin.com/in/will-fuentes-drivefastersales] Website: https://maestrogroup.co/ [https://maestrogroup.co/] Connect with the Host Andre Yee: Website: http://tiga.ai/ [http://tiga.ai/] Produced by Heartcast Media: http://www.heartcastmedia.com [http://www.heartcastmedia.com]

Signals, Not Spam: How CMO Nick Panayi Builds Modern Pipeline

Prospecting is harder than ever—noisier channels, distracted buyers, and shrinking attention. Nick Panayi, CMO of Inovalon and an early adopter of marketing automation and ABM, shares how he navigates that reality with a simple, disciplined start: listen first, map the culture, assess talent, then design the org to fit the mission. Across his career at HP, Avaya, Amelia AI, and now Inovalon, Nick has seen pipeline generation shift from volume to timing. He explains why reading digital signals and offering real value—especially through short, substance-first webinars—outperforms pushy outreach. Email still matters as a delivery vehicle, LinkedIn drives influence beyond last-click, and search now demands generative optimization alongside SEO. AI features prominently, but not as a replacement for marketers. Nick frames it as human-plus-AI: accelerate content production without losing expertise, and scale prospecting with triggers like mergers, leadership moves, and regulatory changes—while keeping humans in the loop where it counts. Expect a practical playbook for your first 90–120 days in a new role, a content-led approach to pipeline, and a clear view of how mass customization and signal-driven engagement will shape go-to-market over the next five years. The throughline: the right people, the right timing, and a habit of never stopping learning. Chapters: 00:00 - Introduction 00:11 - "Modern Prospecting Podcast: Nick Panay" 06:18 - "Talent Assessment and Adaptation" 07:15 - "Organizational Design and Talent Matching" 13:26 - Graceful, Thoughtful Buyer Engagement 15:29 - "Content Leads, Channels Follow" 18:08 - Effective Communication Channels 23:41 - "Adapting to Regulatory Changes" 27:18 - AI's Impact on Marketing Jobs 29:44 - "AI-Driven Sales Prospecting Signals" 32:29 - "Automated Outreach with AI" 36:07 - "Proactive AI Adoption in Marketing" 40:40 - Automated Messaging with Human Oversight 45:10 - Leadership Advice for Growth 45:50 - "Subscribe to Nick's AI Insights" 46:15 - Outro Quotes: "Never stop learning. Even the most experienced among us aren’t done growing—always keep your eyes open, always be learning, and that will keep you excited for what’s next."- Nick Panayi "As marketers and go-to-market professionals, we should be leaning in—if your board is telling you to implement AI, you’re already behind. Play offense, not defense."- Andre Yee Key Takeaways: Start With People, Not Platforms Break Through the Noise With Value Webinars and Content Rule AI as an Accelerator, Not a Replacement Customize Prospecting at Scale Always Be Learning Leadership With Heart Look Ahead, Lean In Connect with Nick PanayiLinkedIn: https://www.linkedin.com/in/nickpanayi/ [https://www.linkedin.com/in/nickpanayi/] Website: http://www.inovalon.com/ [http://www.inovalon.com/] Connect with the Host Andre Yee: Website:http://tiga.ai/ [http://tiga.ai/]

Stop Chasing ROI, Start Banking Time: AI’s Real GTM Value

Welcome to another episode of Modern Prospecting! Host Andre Yee engages in a compelling conversation with Craig Rosenberg, a distinguished go-to-market expert. Craig's career has traversed sales, consulting, and venture capital, making him a seasoned guide in the tech industry. As the co-founder of Topo, a renowned sales consultancy acquired by Gartner, and now a leader at Scale Venture Partners, he helps startups navigate the dynamic tech landscape. In this episode, Craig reflects on his unique career trajectory, sharing insights into the optimism that fuels startups and what he has learned from the venture capital world. The discussion delves into the integration of AI in sales and marketing, highlighting unexpected findings on productivity gains and examining the effects of technology on go-to-market teams. Craig also offers a glimpse into the future of sales roles and how organizations are adapting to the AI revolution, emphasizing the enduring importance of hope and human creativity. This episode promises valuable takeaways for founders, sales professionals, and tech enthusiasts alike, offering practical advice and a new perspective on thriving in the evolving world of prospecting. Chapters: 00:00 - Introduction 00:13 - "Sales Development Journey Reflection" 06:12 - Hope Fuels Happiness 10:02 - AI Adoption in SaaS Companies 11:40 - "AI Adoption with Rev Ops" 14:28 - "AI ROI: Functional Impact Insights" 18:13 - "Measuring ROI Through Productivity" 21:56 - AI's Role in Productivity Improvement 26:12 - "AI Power in Outreach Strategies" 28:42 - AI-Assisted Outreach with Human Touch 33:31 - "Business Acumen and Value Building" 37:12 - "Go-to-Market Transformation Insights" 37:50 - "AI's Impact on Market Teams" 41:58 - Exploring Fun and Relaxation 44:14 - "Embrace Failure, Keep Going" 45:14 - Outro Quotes: "Hope is a powerful force—chasing something amazing fuels unstoppable energy."- Craig Rosenberg "Innovation inspires hope, not just for you, but for your customers too."- Andre Yee Key Takeaways: The Power of Hope in Startups AI Adoption Is Real—and Rapid Productivity Gains Trump Immediate ROI The Future of Human-Centric Selling GTM Engineering: The Next Frontier Success Is About Learning, Resilience, and Action Above All: Share Knowledge Generously Connect with Craig Rosenberg LinkedIn: https://www.linkedin.com/in/craigrosenberg/ [https://www.linkedin.com/in/craigrosenberg/] Website: https://www.scalevp.com/ [https://www.scalevp.com/] Connect with the Host Andre Yee: Website: http://tiga.ai/ [http://tiga.ai/]

Beyond Intent Data Using Layered Signals for Sales

Welcome back to Modern Prospecting. In today’s episode, Andre Yee converses with Nadia Davis, Vice President of Marketing at CaliberMind and a prominent Account-Based Marketing (ABM) specialist. Drawing from their extensive professional history, Andre and Nadia explore the current landscape of ABM, explain why effective execution is essential even with advanced technology, and address the challenges of modern prospecting in a competitive market. Nadia shares her approach to creating impactful campaigns, influenced by her love for reading and her ability to incorporate elements from pop culture and personal experiences into initiatives like her “Hitchhiker’s Guide to Marketing Analytics.” They discuss the changes in the prospecting field over the past decade, the significance of data-driven storytelling for marketing success, and strategies for navigating the complexities of intent data and AI to drive pipeline growth. This episode is ideal for go-to-market leaders seeking innovative strategies and professionals interested in balancing ambition with work-life integration. Nadia’s insights provide practical advice and effective strategies to thrive in the evolving world of B2B marketing and sales. Chapters: 00:00 - Introduction 00:10 - Creative Storytelling in Marketing 03:21 - Dynamic Spectrum of Marketing Roles 08:06 - ABM Tools Need Effective Execution 10:55 - ABM Challenges: Costs and AI Solutions 12:55 - Unified View of Buyer Journey 17:41 - Crafting Niche Marketing Channels 21:14 - Integrated Marketing Data Insights 23:43 - 'Black Box' Data Challenges Explained 26:14 - Targeted Prospecting Through Buying Signals 29:47 - AI-Powered Insights for Sales Teams 33:41 - AI in Human Interaction Dynamics 38:31 - AI: Boosting Productivity Over Conversions 42:16 - Music Conservatory's Lasting Impact 43:07 - Embracing High-Speed Productivity 44:26 - Outro Quotes: “Anchor your story in data to empower your business and accelerate your growth. Embrace it, and unlock exponential possibilities.”- Nadia Davis “Go-to-market leaders succeed by identifying the right channels and signals. There’s no shortcut—mastery sets great teams apart.”- Andre Yee Key Takeaways: Creativity is Everywhere—Feed Your Inspiration ABM Isn’t Dead—Execution is Everything It’s Time to Rethink Prospecting Data is Your Superpower Intent Data: Directional, Not Deterministic AI: Productivity Booster, Not a Magic Bullet Own Your Balance—Discipline Creates Freedom Connect with Nadia Davis LinkedIn: https://www.linkedin.com/in/nadia-davis-mba/ [https://www.linkedin.com/in/nadia-davis-mba/] Website: https://calibermind.com/ [https://calibermind.com/] Connect with the Host Andre Yee: Website:http://tiga.ai/ [http://tiga.ai/]

How to Build a 50-Meeting Pipeline from One LinkedIn Post

In this episode of Modern Prospecting, I had the chance to sit down with Santosh Sharan, founder and CEO of http://Zeer.AI [http://Zeer.AI] , whose journey spans leadership roles at ZoomInfo, Apollo, and RB2B. With a front-row seat to the evolution (and breakdown) of traditional go-to-market strategies, Santosh shares an insider’s take on why the old playbooks no longer work—and what needs to change. We get into it all: why B2B buyers are harder to reach than ever, how http://Zeer.AI [http://Zeer.AI] is rewriting the rules with its buyer-led model, and what founders need to understand about navigating today’s noisy, AI-saturated landscape. Santosh doesn’t just talk theory—he shares the exact LinkedIn strategy that helped him book 50+ meetings with senior execs, and breaks down why authenticity, personalization, and building your own tribe are more critical than ever. If you’re a startup founder, sales pro, or just curious about the future of prospecting, this one’s packed with practical insights and hard-won wisdom. Chapters: 00:00 - Introduction 00:13 "Unique Industry Insight Expertise" 03:20 - GTM Playbook Broken: Seeking Solutions 07:06 - Evolving Challenges in B2B Prospecting 12:25 - Evolving Market Trends and Parity 15:18 - AI-Driven Solution Collaboration Platform 19:11 - "Startup Founder Embraces Sales Mindset" 22:31 - Navigating Rising CAC in SaaS 24:25 - Building Buyer Loyalty Through Tribes 28:30 - Automated Engagement for Targeted Outreach 32:32 - Importance of High-Quality Content 35:13 - Efficient Content Creation Strategy 39:57 - AI's Impact on Vendor Competition 42:18 - Evolving AI-Driven Sales Tools 44:36 - "Solitude Experience and Future Discussion" 47:07 - Humanity vs. Machine Performance 48:13 - Outro Quotes: "True transformation requires daring risks and the courage to build something new."- Santosh Sharan "The playbook is broken, but that creates space for new ideas, honesty, and innovation. The future belongs to those willing to question everything and build what’s next."- Andre Yee Key Takeaways The Old Go-to-Market Playbook is Broken Custom Signals Are the Future of Prospecting Flipping the Funnel: Buyer-Led, Agentic GTM Building a Tribe Over Chasing Leads LinkedIn as a Prospecting Engine The Human Element Still Wins—But Scaled by AI Personal Growth Fuels Professional Success Connect with Santosh Sharan LinkedIn: https://www.linkedin.com/in/ssharan/ [https://www.linkedin.com/in/srichard1/] Website: https://www.linkedin.com/company/mediafly/https://www.zeer.ai/ [https://www.zeer.ai/] Connect with the Host Andre Yee: Website:http://tiga.ai/ [http://tiga.ai/]