More Than Ambition
Does SEO (search engine optimization) stress you out? You know it's important - but how (and where?) do you start!? Then this is the perfect episode for you! I'm joined by Mckayla Spencer, from The Comma Momma Co [www.thecommamamaco.com], and she breaks down all things SEO for us! You're gonna want to take notes for this one! GET A WEBSITE [https://caffeinatedsites.co] GRAB YOUR FREE STRATEGIC PLAN [https://dustyhegge.com/strategy] BOOK A STRATEGY SESSION [https://dustyhegge.com] ☕️ Dusty's Instagram [https://instagram.com/dustyhegge] | Dusty on Substack [https://dustyhegge.substack.com/] ☕️ Mckalya's Instagram [https://www.instagram.com/commamama.co/] | Free Blog Post Check-List [www.thecommamamaco.com/seo-blog-post-checklist] Takeaways * SEO is the process of optimizing your website and content to show up in search engine results. * Implement a content strategy that provides value to your audience and expands your search queries. * Regularly check your analytics to see what content is performing well and update old blog posts to improve ranking. * Make SEO strategies accessible and manageable by focusing on quality over quantity and putting your personality into your content. Quality content and connection are more important than ever in a noisy online world. * Understanding your audience's values and goals is crucial when creating content. * Conducting keyword research using tools like Google Ad Manager and Mangools can help optimize SEO. * Avoid relying solely on AI for content creation and focus on providing unique and tailored content. * Include relevant keywords and provide context in alt text and headers for better accessibility and SEO optimization. Chapters 00:00 Introduction and Personal Background 01:47 What is SEO and Why is it Important? 04:33 Implementing Wise SEO Practices 09:34 Checking Analytics and Updating Old Blog Posts 14:36 Comprehensive Content Strategy 18:55 Making the Content Creation Process Fun and Easier 21:25 Quality Over Quantity: Creating Engaging Content 28:53 The Risks of AI SEO Management and AI-Generated Content 34:29 Optimizing Alt Text and Headers for Webpages This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dustyhegge.substack.com [https://dustyhegge.substack.com?utm_medium=podcast&utm_campaign=CTA_1]
22 episodios
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