MTMG's #ConnectToWork
Senior marketing leader Bridget Griffith shares howadvocating for her team became a defining leadership lesson and why the words “innovative, authentic, positivity” consistently describe her approach. She explains how field marketing is evolving into a strategic growth engine—movingtoward hyper-local personalization, tighter digital integration, and pipeline-level ROI—while never losing the human connection that in-person experiences create. Bridget also discusses how passion projects like travel planning and community fundraisers sharpen the same muscles she uses at work: resourcefulness, detail management, and empathetic leadership. What You’ll Learn in This Episode: 💡 How advocating for your team improves morale and outcomes. ✅Where field marketing is headed: hyper-local, digital-integrated, and ROI-tied. 🎯Why passion projects outside work build resilience, creativity, and empathy on the job. Key Quotes: 🎤 “My job as a leader is to shine the spotlight on my team, not myself.” 🎤“Innovative, authentic, positivity.” 🎤“Field marketing is evolving from event execution to a strategic growth engine.” Meet The Interviewee: Bridget Griffith is a senior field marketing and marketingoperations leader with 20+ years across education, healthcare, and hospitality, including executive-level leadership at Bright Horizons overseeing global teamsand initiatives that grew brand awareness and improved lead quality. She’s consulted for education and travel organizations, delivering measurable winssuch as a 20% CPA reduction and 44% pipeline growth. Preferred Next Role A leadership position that blends team-building, cross-functional collaboration, and field marketing strategy—leveraging her experience and terminal degree to drive growth and culture. Referenced Resources Dare to Lead by Brené Brown. How to Connect 🔗 LinkedIn: linkedin.com/in/bridget-griffith 📧Email: griffithfam5@msn.com MTMG’s Pay-It-Forward Mission With ConnectToWork, we amplify real career stories toinspire and connect professionals. If you or someone you know is navigating a career transition, we’d love to hear your story. ✔️Want to be featured? Contact us at ConnectToWork@mtmg.eu ✔️Know someone who could benefit from this episode? Share it with them! Let’s build a stronger professional community together. Subscribe & Share ✔️ Follow & Subscribe on your favorite podcast platform. ✔️Leave a Review to help others find the show. ✔️Share This Episode with colleagues & friends.
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