Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast

https://navigatingthenoise.com/8-professional-services-marketing-virginia-lestingi [https://navigatingthenoise.com/8-professional-services-marketing-virginia-lestingi] In this episode we are navigating the noise of business valuation and professional services marketing. You’ll learn what marketers need to address today to navigate marketing in the professional services environment post covid along with strategies for getting the most from your marketing department as well as support from your superiors on marketing initiatives. MEET VIRGINIA LESTINGI Marketing Director Virginia Lestingi shares her thoughts and best advice for marketing professionals on both managing a team and your individual growth as a professional. IN THIS EPISODE, HOST JERRY ALLOCCA DISCUSSES THE INS AND OUTS OF PROFESSIONAL SERVICES MARKETING WITH VIRGINIA, INCLUDING: * What’s the noise in professional services marketing today * Differentiating between different types of professional services marketing * Advice for budgeting and utilizing content in a post covid environment * How events and networking have changed after covid VIRGINIA’S BIO Virginia is the Director of Marketing at Empire Valuation Consultants, where she develops and oversees all marketing and communication efforts for the firm. Her responsibilities include, but are not limited to, collaborating with firm leaders to identify and execute appropriate marketing tactics and overall strategic marketing plans for the firm. She directs branding, advertising, e-mail campaigns, market research, social media, and website initiatives. In addition, Virginia coordinates all logistics for annual conferences, seminars, meet and greets, and other networking events, and identifies sponsorship and networking opportunities for the firm. Virginia is very active in the professional services community. She attends various membership meetings and networking groups to aid in developing new business, which fosters her ability to solidify existing relationships with referral sources and vendors. Virginia has over 25 years of experience in the financial services industry. Prior to joining Empire, she served as marketing director for accounting firms and ran her own business as a corporate event planner. Operating in these roles enabled her to build a knowledge base that aligns well with successful companies such as Empire. QUOTABLES “Be your own advocate and ask for a seat at the decision making table, nobody else will do it for you.” RECOMMENDED RESOURCES Resources that were mentioned during this episode. * Meeting minutes and agenda template Download word template here [https://navigatingthenoise.com/wp-content/uploads/2021/09/Mktg-Comm-Minutes-Sample.doc] * Virginia Lestingi’s LinkedIn Profile: https://www.linkedin.com/in/virginialestingi/ [https://www.linkedin.com/in/virginialestingi/] WE’D LOVE TO HEAR FROM YOU! Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here [https://navigatingthenoise.com/askjerry/]. --- Send in a voice message: https://anchor.fm/navigatingthenoise/message

https://navigatingthenoise.com/7-membership-marketing-theresa-mautone-kuiken/ [https://navigatingthenoise.com/7-membership-marketing-theresa-mautone-kuiken/] In this episode we are navigating the noise of marketing for a membership based company. You’ll learn what marketers need to address today to attract new members while increasing engagement with existing members along with strategies for getting the most from your marketing department. MEET THERESA MAUTONE KUIKEN Chief Marketing and Business Development Officer Theresa Mautone Kuiken shares her thoughts on what makes a great leader and how to effectively manage a team with diverse skill sets. IN THIS EPISODE, HOST JERRY ALLOCCA DISCUSSES THE INS AND OUTS OF MEMBERSHIP MARKETING WITH THERESA, INCLUDING: * What makes a great marketing leader * Critical issues facing membership marketing today * Advice for walking into a new marketing department * How to differentiate in a crowded marketplace THERESA’S BIO Kuiken is a strategic business leader who pioneers “first-of-its-kind” transformational initiatives on executive teams in the luxury, travel, fine art, and fashion and education industries. At NSLS, Kuiken is spearheading a strategic transformation of the marketing team to a data-led, member-first positioning. Focusing on propelling revenue growth, brand exposure and market expansion, Kuiken seamlessly marries the creative with the analytical to drive results. Kuiken holds a bachelor’s from Vanderbilt University and graduate management studies at Columbia University. She is also Head of Community Engagement and Marketing at JerseySTEM, a nonprofit promoting excellence in science, technology, engineering, and math education for girls in under-served communities. QUOTABLES “What I like to do when I start anything personally and professionally is go on a listening tour.” RECOMMENDED RESOURCES Resources that were mentioned during this episode. * Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins https://www.amazon.com/dp/0066620996/ref=cm_sw_em_r_mt_dp_QZZ19CTT02EWQVT0PEXW [https://www.amazon.com/dp/0066620996/ref=cm_sw_em_r_mt_dp_QZZ19CTT02EWQVT0PEXW] * Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek https://www.amazon.com/dp/1591846447/ref=cm_sw_em_r_mt_dp_EKF7JARDSGVFH3G9DX3T [https://www.amazon.com/dp/1591846447/ref=cm_sw_em_r_mt_dp_EKF7JARDSGVFH3G9DX3T] * Theresa Mautone Kuiken's LinkedIn Profile https://www.linkedin.com/in/theresakuiken/ [https://www.linkedin.com/in/theresakuiken/] WE’D LOVE TO HEAR FROM YOU! Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here [https://navigatingthenoise.com/askjerry/] or leave a reply below. --- Send in a voice message: https://anchor.fm/navigatingthenoise/message

SHOW NOTES In this episode we are navigating the noise of HR marketing. You’ll learn what HR marketers need to address today along with strategies for getting the most from your marketing department. MEET LORI FRUCHT HR marketing professional Lori Frucht shares her thoughts on marketing a complex service/product, using marketing automations and upcoming challenges that marketers will face. She shares her experience working for both small companies and large corporations. IN THIS EPISODE, HOST JERRY ALLOCCA DISCUSSES THE INS AND OUTS OF HR MARKETING WITH LORI, INCLUDING: * Understanding your different audiences * The role of automation in a marketing department * Issues when working with vendors * Critical issues facing HR marketing today * Advice for newcomers to the marketing field LORI'S BIO Lori Frucht is the Director of Marketing at PEO Spectrum. She has more than 25 years of experience marketing in various industries including publishing, law and webinars. She is very involved in her community and a member of several marketing and networking organizations. Lori has been married for 26 years and has twins who recently both graduated from college. In her spare time she enjoys Peloton workouts, reading and crossword puzzles. She has a BS in Communications from Cornell University. QUOTABLES “I'm always keeping up to date with the latest trends” RECOMMENDED RESOURCES Resources that were mentioned during this episode. * PEO Spectrum’s website: https://peospectrum.com [https://peospectrum.com/] * Lori Frucht's LinkedIn Profile: https://www.linkedin.com/in/lorifrucht/ [https://www.linkedin.com/in/lorifrucht/] WE’D LOVE TO HEAR FROM YOU! Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here [https://navigatingthenoise.com/askjerry/]. --- Send in a voice message: https://anchor.fm/navigatingthenoise/message

In this episode we are navigating the noise of legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your marketing department. MEET JESIKA KALIKA Jesika Kalika is a Marketing and Business Development professional with over 20 years of experience within the legal and real estate industries. Currently, she is the Senior Marketing Manager at Meyer, Suozzi, English & Klein, P.C. located in Garden City, New York. She is Co-Chair of the Firm’s Marketing & Business Development Committee and is a Member of its Diversity & Inclusion Committee. As head of the Firm’s Marketing Department, Jesika facilitates creative and strategic marketing initiatives, assists all attorneys in executing business development plans and overseeing their annual marketing budgets. QUOTABLES “Within the past year, there has been a drastic shift in the way we approach Marketing. Having a virtual presence on multiple platforms has become a necessity.” MEET NINA MCCANN Nina McCann is a Marketing, Public Relations and Business Development professional with over 18 years of experience in the professional services environment. Currently, she is the Director of Marketing for a national legal services company. Her in-house roles at professional services firms have included overseeing marketing at a national accounting firm and regional and global law firms. QUOTABLES “I am proud to state my company saw a 30% increase in our LinkedIn followers in the last year” IN THIS EPISODE, HOST JERRY ALLOCCA DISCUSSES THE INS AND OUTS OF LEGAL MARKETING WITH JESIKA AND NINA, INCLUDING: * Social media trends * What companies that work with law firms and legal services providers are looking for from companies * Critical issues facing legal marketing today RECOMMENDED RESOURCES Resources that were mentioned during this episode. * Legal Marketing Association https://legalmarketing.org [https://legalmarketing.org/] * Public Relations Professionals of Long Island https://prpli.org [https://prpli.org/] * Social Media Association http://www.socialmediaassoc.com/socialmediaassociation/ [http://www.socialmediaassoc.com/socialmediaassociation/] * Nina McCann’s LinkedIn Profile https://www.linkedin.com/in/nina-mccann-52b3101/ [https://www.linkedin.com/in/nina-mccann-52b3101/] * Jesika Kalika’s LinkedIn Profile https://www.linkedin.com/in/jesika-kalika-6795678/ [https://www.linkedin.com/in/jesika-kalika-6795678/] WE’D LOVE TO HEAR FROM YOU! Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here [https://navigatingthenoise.com/askjerry/] or leave a reply below. --- Send in a voice message: https://anchor.fm/navigatingthenoise/message

In this episode we are navigating the noise of education marketing. You’ll learn what education marketers need to address today along with strategies for getting the most from your marketing department. MEET ANTHONY SARCHIAPONE Education marketing professional Anthony Sarchiapone shares his thoughts on how to reduce the amount of internal emails and meetings. He shares his experiences on pitfalls to avoid when entering a new marketing department. IN THIS EPISODE, HOST JERRY ALLOCCA DISCUSSES THE INS AND OUTS OF EDUCATION MARKETING WITH ANTHONY, INCLUDING: * Persona development and making the case * How to work together with your sales department * Critical issues facing education marketing today * Advice for walking into a new marketing department QUOTABLES “…it reduced the amount of emails and reduced the amount of meetings we had to have.” RECOMMENDED RESOURCES Resources that were mentioned during this episode. * Google Postmaster Tools - Be a Better Sender https://www.gmail.com/postmaster/ [https://www.gmail.com/postmaster/] * Return Path https://www.validity.com/products/returnpath/ [https://www.validity.com/products/returnpath/] * Anthony Sarchiapone's LinkedIn Profile https://www.linkedin.com/in/sarchiaponecontentmarketing/ [https://www.linkedin.com/in/sarchiaponecontentmarketing/] WE’D LOVE TO HEAR FROM YOU! Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here [https://navigatingthenoise.com/askjerry/] or leave a reply below. --- Send in a voice message: https://anchor.fm/navigatingthenoise/message