Never Perfect
Join our Skool Community here [https://www.skool.com/steelpointfoundry/about]. Learn more about me at www.caseyryanquinn.com [www.caseyryanquinn.com] What happens when the person who hates social media becomes the face of a company? In this episode, I sit down with my longtime friend and business partner Alex to unpack one of the most uncomfortable and necessary transitions we have made inside of Accruity. Alex went from being completely invisible online, zero presence, no bio, a username nobody recognized, to becoming the face of our brand. What started as a conversation over beers at a Christmas party turned into a full shift in how we show up for our clients, our partners, and the people we are trying to reach. We get into why personal branding is not about becoming an influencer. It is about building the know, like, and trust that makes a business real to the people considering working with you. If someone gets off a phone call with you and goes to look you up and finds nothing, you have already lost credibility before you even had the chance to earn it. That was the reality for Alex, and it was the moment that changed everything. Alex walks through the real journey of stepping into this role. Rebuilding his Instagram and Facebook from scratch with our marketing lead Rebecca. Learning how to show up on camera, trust the process, and stop caring what people in his personal life thought about why he was suddenly posting about work. The feedback, the doubts, the jokes from friends, all of it. And how getting even one client from a ten-like post is worth more than a thousand likes that convert to nothing. We also talk about what it actually takes to get confident selling a complex service. For Alex, that meant sitting in on fulfillment calls, watching our accounting team do the technical work, and immersing himself in the delivery side of the business until he could speak to it with authority. That combination of product knowledge and genuine client relationships is what has transformed him into someone who can walk into any room and represent what we do at the highest level. A huge part of this episode is the role that Rebecca, our marketing lead based in Florida, has played in making all of this possible. She rebuilt Alex's entire digital presence, writes his scripts, designs the decks, and creates the content framework that keeps our messaging consistent from the ad someone sees to the call they book to the service they receive. She is a key reason our sales process has become one unified voice. We wrap with a conversation about the next evolution, getting Alex on stage. Public speaking has always been my territory, but we are changing that. I share what my best and worst keynote experiences have taught me, why smaller rooms bring out my best work, and how I think about delivering value that people can actually act on when they leave. If you are a business owner, a sales professional, or someone sitting on the fence about putting yourself out there, this episode is going to push you off that fence. The discomfort is real. The judgment from people around you is real. But the cost of staying invisible in a digital world is far greater than the cost of a bad post. This episode is about doing the hard thing anyway, building trust at scale, and understanding that confidence comes from action, not from waiting until you feel ready. Casey's links: - Facebook [https://www.facebook.com/share/1TwCw8ewFf/?mibextid=wwXIfr] - Instagram [https://www.instagram.com/caseyryanquinn?igsh=MTdqeGU2M2Vnb2R5cA==] - LinkedIn [https://www.linkedin.com/in/caseyryanquinn] Accruity Links: - Website [https://accruity.com/] - Facebook [https://www.facebook.com/accruity/] - LinkedIn [https://www.linkedin.com/company/accruity/] - Instagram [https://www.instagram.com/accruityaccounting/]
26 episodios
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