Episode 6: From Undervalued to Unstoppable: How Amanda Metzger Rebuilt Her Business Model

Episode 6: From Undervalued to Unstoppable: How Amanda Metzger Rebuilt Her Business Model

Episode Summary: In this episode of Next Cell Over, host Jenna Moser sits down with Amanda Metzger, founder of Bookkeeper 365, to unpack what it really means to serve small businesses with heart, strategy, and integrity. From her roots working with her husband’s construction business to now helping business owners across industries with CFO insights, health insurance navigation, and hands-on financial clarity—Amanda is the rare kind of bookkeeper who goes way beyond the books. We talk about building profitable businesses from the ground up, pricing mistakes that cost you more than money, and how she's using value-led conversations to grow a lean, purpose-driven firm. In This Episode: ✅Why most small businesses are “owned” by the business—not the other way around ✅Amanda’s unconventional (but brilliant) strategy to attract high-value clients ✅The hidden health insurance gap no one's talking about—and how Amanda helps solve it ✅The very real cost of undervaluing your services (especially as a woman in finance) ✅QuickBooks vs. Xero: the real deal from someone who worked inside Intuit Golden Nugget: "The clients who pay you the least are usually the most demanding. Value yourself first—or you’ll build a business that breaks you.” Connect with Amanda Metzger: LinkedIn: https://www.linkedin.com/in/amanda-metzgeraccountant/ Website: https://durindal.combookkeeper365.org [http://bookkeeper365.org] Connect with the Show: LinkedIn: linkedin.com/in/jworksvirtual [https://linkedin.com/in/jworksvirtual] Website: jworksvirtualsolutions.com [https://jworksvirtualsolutions.com] Subscribe & Listen: Spotify | Amazon Music | Or wherever you tune in Created by J Works Virtual Solutions We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.

Episode 5: Stop Guessing: How Corry Jankowski Helps CEOs Make Smarter, Faster Money Moves

Episode Summary: In this episode, host Jenna Moser sits down with Corry Jankowski, founder of Digitsquid, to talk about how she’s helping CEOs shift from reactionary to intentional decision-making. With decades of experience and a no-fluff approach to advisory services, Corry helps business owners turn chaos into clarity—starting with their numbers. From rescuing broken books to reframing what it really means to "scale," Corry shares why she believes bookkeeping is just the beginning—and how real growth happens when entrepreneurs start listening to what their data is trying to say. In This Episode: ✅ Why most business owners confuse advisory services with traditional bookkeeping ✅ How she uses a “stoplight system” to help clients prioritize and simplify ✅ The shift from cleaning up books to coaching for real growth ✅ Her favorite reporting frameworks to track ROI, cash flow, and opportunity ✅ The emotional toll of helping clients who aren’t ready to receive help ✅ What she learned from watching a client 10x their motivation (and soon, their revenue) ✅ Why planning for success—not failure—was her biggest mindset breakthrough You’ll also hear how Corry brings empathy and realism into every client relationship, helping founders break free from financial fog, set realistic short-term goals, and finally feel in control of their business again. Golden Nugget: "Don’t plan for your business to fail. Plan for it to succeed. You have the capacity for amazing, impossible things—so prepare like it’s already happening."  Connect with Guest Name: LinkedIn: https://www.linkedin.com/in/corry-jankowski/ [https://linkedin.com/in/garrath-robinson] Website: https://durindal.comhttps://digitsquid.com/ Connect with the Show: LinkedIn: linkedin.com/in/jworksvirtual [https://linkedin.com/in/jworksvirtual] Website: jworksvirtualsolutions.com [https://jworksvirtualsolutions.com] Subscribe & Listen: Spotify | Amazon Music | Or wherever you tune in Created by J Works Virtual Solutions We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.

Episode 4: Bookkeeping That Builds Confidence: How Allie Bice Turns Numbers Into Strategy

Episode Summary: In this episode of Next Cell Over, host Jenna Moser speaks with Allie Bice, founder of BookTrue, about the importance of financial literacy for entrepreneurs, the value of referrals in building a client base, and the significance of understanding one's 'why' in business. They discuss the challenges of entrepreneurship, including loneliness and the need for community support, as well as the importance of setting boundaries and learning from mistakes. Allie shares insights on identifying ideal clients, ensuring accurate financial records, and streamlining financial processes to aid business growth. In This Episode: ✅ Why most entrepreneurs don’t need more data—they need context and coaching ✅ The early mistake that nearly broke her business (and how she fixed it) ✅ How Allie grew to 10 clients in months—without traditional marketing ✅ What makes financial services feel safe, personal, and human-centered ✅ Why she sees bookkeeping as part strategy, part therapy ✅ How her perspective on “ideal client” has shifted—and simplified her offer You’ll also hear how Allie’s shift from burnout to business owner changed the way she approaches growth, relationships, and boundaries. For founders overwhelmed by financial noise or unsure if their numbers even mean anything—this episode is a must-listen. Expect a grounded conversation on building trust, owning your expertise early on, and why your books might be trying to tell you something you're not hearing yet. Golden Nugget: "Bookkeeping is more than numbers—it’s one of the most honest reflections of how someone runs their business. When you treat it like a conversation, not a checklist, it becomes a strategy tool, not a stressor." Connect with Allie Bice: Instagram: instagram.com/booktru_  [https://www.instagram.com/booktru_/] Website: https://durindal.combooktru.com/ Connect with the Show: LinkedIn: linkedin.com/in/jworksvirtual [https://linkedin.com/in/jworksvirtual] Website: jworksvirtualsolutions.com [https://jworksvirtualsolutions.com] Subscribe & Listen: Spotify | Amazon Music | Or wherever you tune in Created by J Works Virtual Solutions We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.

Episode 3: Designing for the Future: How Durindal Turns Ideas Into Impact

Episode Summary: Welcome to The Next Cell Over, the podcast where sharp operators and fractional leaders share how to turn messy back ends into profit-driving machines. In this episode, host Jenna Moser sits down with Garrath Robinson, founder of Durindal, to explore how design and strategy come together to create lasting impact. With a background spanning creative direction, branding, and systems thinking, Garrath helps businesses move beyond surface-level aesthetics to craft meaningful experiences that align vision with execution. In This Episode: ✅ Why good design is more than visuals, it’s about problem solving and systems thinking ✅ How Durindal approaches brand building through storytelling and cultural insight ✅ The biggest mistakes companies make when scaling their creative and design efforts ✅ How to balance creative risk taking with operational efficiency ✅ Lessons from moving between industries and disciplines to fuel innovative solutions ✅ Why building human-centered design processes leads to more resilient brands You’ll also hear how Garrath’s journey, from early creative exploration to leading Durindal, shaped his belief that design can be a lever for growth, not just decoration. For leaders stuck in the weeds of branding and strategy, this conversation reframes design as a business multiplier. Expect an honest discussion on the gaps between strategy and execution, and how Durindal bridges them with creativity, clarity, and impact. Golden Nugget: "Design isn’t just how something looks, it’s how it works in the real world. When strategy and creativity align, you don’t just build brands, you build momentum." — Garrath Robinson Connect with Garrath: LinkedIn: linkedin.com/in/garrath-robinson [https://linkedin.com/in/garrath-robinson] Website: durindal.com [https://durindal.com] Connect with the Show: LinkedIn: linkedin.com/in/jworksvirtual [https://linkedin.com/in/jworksvirtual] Website: jworksvirtualsolutions.com [https://jworksvirtualsolutions.com] Subscribe & Listen: Spotify | Amazon Music | Or wherever you tune in Created by J Works Virtual Solutions We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.

Episode 2: Balancing the Books, Building for Growth: How Rissa's Accounting Turns Numbers Into Strategy

Episode Summary: Welcome to The Next Cell Over, the podcast where sharp operators and fractional leaders share how to turn messy back ends into profit-driving machines. In this episode, host Jenna Moser sits down with Marissa Furstenberg, CPA and co-founder of Rissa's Accounting, to unpack how the right accounting partner can transform your business from simply “staying compliant” to strategically growing. From streamlining tech stacks to making KPIs meaningful, Marissa and her team work as trusted advisors, not just report generators. In This Episode: ✅ Why Xero outperforms QuickBooks for affordability, customization, and accountant-focused features ✅ How to combine Xero, Bill.com, and Avalara for a lean, scalable finance tech stack ✅ Avoiding expensive software traps, like CRMs that eat budget without delivering results ✅ Expanding from bookkeeping into taxes to become a one-stop financial solution ✅ Navigating complex state-specific rules, like Colorado’s “home rule” sales tax system, without triggering audits ✅ Using gross margin and cash flow as the KPIs that drive decision-making You’ll also hear how Rissa's Accounting’s networking strategy and client education efforts led to their biggest growth month ever—proving that process, relationships, and clarity matter as much as the numbers. Expect an honest look at why so many businesses operate in a state of “financial fog” and how the right partner can clear the path for confident decision-making. If you’re getting reports you don’t understand, this episode will change how you think about your books. Golden Nugget: "Numbers without context are just noise. When you understand your KPIs—like gross margin and cash flow—you can finally steer your business instead of reacting to it." — Marissa Furstenberg, CPA Connect with Marissa: * LinkedIn: linkedin.com/in/marissa-firstenberg-c-p-a-a8281825 [https://www.linkedin.com/in/marissa-firstenberg-c-p-a-a8281825?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BzDdIBy7ySo65xj%2Fd%2FQE63w%3D%3D] Connect with the Show: * Linkedin:linkedin.com/in/jworksvirtual [https://www.linkedin.com/in/jworksvirtual] * Website: jworksvirtualsolutions.com  [http://www.jworksvirtualsolutions.com/] Subscribe & Listen: Spotify | Amazon Music | Or wherever you tune in Created by J Works Virtual Solutions We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.