How important is brand design to help reach new audiences?

How important is brand design to help reach new audiences?

PB Creative [https://pb-creative.com/] introduce a panel with brand leaders to discuss the role of creativity and design when growing your business. With Amy Lupton from PB Creative [https://pb-creative.com/], Imme Ermgassen from Botivo [https://www.botivodrinks.com/], Melanie Masarin from Ghia [http://drinkghia.com/], Daniya Stewart from Dry Drinker [https://drydrinker.com/] and Christof Tremp from Rebels 0.0% [https://rebels00.com/]. The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing! Click here for the full biographies of the speakers. [https://joinclubsoda.com/meet-the-speakers/]

What barriers are hindering the wider adoption of low and alcohol-free options?

Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category's growth, and where do they exist within the industry and beyond? With Luke Boase from Lucky Saint [https://luckysaint.co/], Chris Becker from Better Rhodes [https://www.betterrhodes.com/], Annabelle Bonus from Drinkaware [https://www.drinkaware.co.uk/], Millie Gooch from Sober Girl Society [https://sobergirlsociety.com/]and Jo Dring from Heineken [https://www.heineken.co.uk/]. The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing! Click here for the full biographies of the speakers. [https://joinclubsoda.com/meet-the-speakers/]

How can we revolutionise education to grow this category?

Education is the buzzword for every brand, but what does it truly entail? Who should we target, and what are the most effective strategies for this sector? Join us to explore innovative approaches to education that will drive growth and success for all brands in the category. With Christine Parkinson from WAFA [https://www.worldafawards.com/], Dan Crowther from Liquor Studio [https://www.liquorstudio.co.uk/] in Leeds, Camille Vidal from La Maison Wellness [https://www.lamaisonwellness.com/], Zoe Burgess from Atelier Pip [https://www.atelier-pip.com/], and Paul Hunter, Head of Drinks Category Management from Star Pubs [https://www.starpubs.co.uk/]. Click here for the full biographies of the speakers. [https://joinclubsoda.com/meet-the-speakers/]

How can global and dedicated alcohol-free brands unite to expand the category?

While global brands leverage their vast budgets to elevate low and alcohol-free options into the spotlight, smaller brands often find themselves sidelined in retail and distribution. But what if we could change this dynamic for the benefit of all? With journalist Chris Losh from WAFA [https://www.worldafawards.com/], Ellie Webb from Caleño [https://calenodrinks.com/], Zoe Riccio from Athletic Brewing [https://athleticbrewing.com/]and Rob Hobart from Asahi [https://www.asahibeer.co.uk/]. Click here for the full biographies of the speakers. [https://joinclubsoda.com/meet-the-speakers/]

How can I steer clear of pitfalls?

Founders reveal their successes and the valuable lessons they've learned, offering insights on what they would do differently if they could start anew. With David Hodgson from Zeno Wine [http://www.zenowine.com/], David Begg from REAL [https://realdrinks.co/], Brendan Williams from NuWave Drinks [http://www.nuwavedrinks.com/] and Helen Michels from Drink Sherpa [https://drinkssherpa.com/]. The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing! Click here for the full biographies of the speakers. [https://joinclubsoda.com/meet-the-speakers/]