You Can't Start a Fire Without a Spark: Blanca Treviño and Altagracia Gómez

New Rules: North America as a Global Hub for Entertainment

Entertainment is rapidly transforming, and North America is emerging as a strategic powerhouse—especially with Mexico playing a key role. This panel explored how the region is positioning itself as a prime destination for world-class concerts, major sporting events, cultural festivals, and premium audiovisual content production. Industry leaders shared insights on what it takes to attract and deliver high-value global events and top-tier content, while discussing the unique opportunities for growth and innovation across the region. Join us to learn how North America is shaping its story as a vibrant entertainment hub with influence that resonates worldwide. Speakers: Cisco Aguilar, Secretary of State, Government of Nevada Felipe Vallejo, CEO and Global Chief Corporate Affairs Officer, Bitso Jorge Juárez, CEO, Westwood Entertainment Manuel Urrutia, Chief Strategy Officer, Cinépolis Jimena Tolama, Editor in Chief, Bloomberg Línea

Hall of Fame: North America Champions

Economic growth is the primary benchmark for evaluating the success of the trade agreement and the benefits it delivers to the societies within the region. Yet the true challenge lies in moving beyond traditional metrics to ask: what comes next for North America? The conversation spotlighted a generation of decision-makers who have lived the North American experience firsthand — those born after the signing of NAFTA, and others who came of age as it took shape. These individuals have played a vital role in bringing the concept of North America into public discourse in a constructive and experience-based way. The panel recognized and elevate their perspectives as essential to building a more dynamic and forward-looking North American future. Speakers: Juan Carlos Rodríguez, CEO, Dalton Motors Miguel Angel Curiel, Vice President and General Manager - Mexico, Driscoll’s Oscar del Cueto, CPKCM President and Executive Representative, CPKC Rossana Fuentes-Berain, Founder & Director, Mexico Media Lab Regina Reyes Heroles, Director of Editorial Innovation, Milenio

Turn Down for What: Digital Transformation for Regional Growth

Digital transformation and innovation are redefining how businesses operate across North America. From manufacturing and logistics to finance, agriculture, and services, companies—from small and medium-sized enterprises to global firms—are adopting new technologies and innovative solutions to improve efficiency, reduce costs, and remain globally competitive. This panel brought together leaders from Canada, the United States, and Mexico to explore how the region can harness these tools and strategies to ensure that digital transformation and innovation become shared engines of sustainable and inclusive economic growth. Speakers: Arrow Augerot, Director, Americas Public Policy, Amazon Claudia Jañez, Presidenta Ejecutiva, ConMéxico Eduardo Amaro, NCF25 FELLOW, Regional Director, Mexico, Rockwell Automation Harry Krensky, Managing Partner, Discovery Americas Guillermo Franco, Executive Director, Multimedios & Milenio Monterrey Marina Cigarini, Managing Partner, Mexico, McKinsey & Co

This Is What You Came For: North America Means Business

As global supply chains shift, North America is becoming a prime destination for allyshoring and nearshoring. This panel explored how bringing industries closer to home is strengthening resilience, driving innovation, and deepening ties between Mexico, the United States, and Canada. Leaders from across sectors discussed what it takes to build competitive regional supply chains—highlighting the role of talent, infrastructure, and public-private collaboration in positioning North America as a global model of security and shared growth. Speakers: Adriana Eguia, Regional Vice President, North West Mexico, Vesta Brendan Kelly, Visiting Fellow, Federal Reserve Bank of Dallas Global Institute Dan Erikson, Senior Advisor, Covington Rhett Buttle, Executive Director, Small Business Roundtable Amb. Louise Blais, Senior Special Advisor – U.S. and International Affairs, Business Council of Canada

You Can't Start a Fire Without a Spark: Blanca Treviño and Altagracia Gómez

This session brings together two leading voices shaping North America’s economic future: Altagracia Gómez, Coordinator of the Advisory Council for Regional Economic Development and Business Relocation at the Government of Mexico, and Blanca Treviño, President and CEO of Softtek. Together, they explored how business relocation, digital transformation, and regional integration are redefining competitiveness in Mexico and across North America. From government strategies to private-sector innovation, the conversation shed light on the opportunities and challenges of building a more connected, resilient, and forward-looking regional economy.