Not a Classroom Podcast
Today I talk with Kenzie who has a Bachelors in Marketing and has been working in tech sales for about a year. She provides tons of cool facts and info about marketing tactics, ethics, and her dilemmas within the field. We also talk quite a bit about influencer marketing, parasocial relationships, and social media. Near the end, we dive deeper into an individual's relationship with money and how Kenzie's changed after being laid off. Chapters 00:00 Intro 1:23 Podcast Start 2:07 Relationship between marketing and consumption 3:50 Marketing is not advertising 8:20 Do marketers want you to be unhappy? 10:54 Consumer neuroscience and mindful consumption 13:55 Data, social media, and target markets 16:58 Scams and predatory marketing 22:00 Influence of social media on young people 24:57 Fighting for your own time 29:10 Are ads purposefully annoying? 33:46 Cloud storage and streaming ad-tiers 37:44 Social value of Netflix and streaming services 39:30 Movie industry history and streaming changes 43:00 Subscriptions services 45:00 Social media 45:07 What is the value of influencer marketing? 46:46 What is a parasocial relationship? 47:16 Marketing value of parasocial relationships 49:26 Where do you draw the line on parasociality? 51:30 Branding 56:45 TikTok, addiction, and creative accessibility 1:01:34 Could you imagine a more addictive platform than TikTok? 1:04:04 How does society respond to social media? 1:06:15 Brave New World 1:07:58 Why do children want to be YouTubers? 1:10:01 The Consumption Bubble 1:10:55 Value from social media and mental health 1:14:32 How much effort should go into content? 1:17:29 Are we performing for people? 1:20:01 Getting laid off 1:25:25 Relationship with money after being laid off 1:28:39 Tech sector layoffs 1:34:18 Income vs Happiness Study 1:37:30 Personal finance and FIRE (Financial Independence Retire Early) 1:40:37 How do you manage your time?
10 episodios
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