Now We Build
In this episode, Jamie shares insights from being on the founding team of Moonpig, evolving marketing strategies, and adapting to digital transformation across industries. Jamie Malcolm is Managing Director of Retail Trust, and has previously lead the marketing at Moonpig, Pizza Express, Nectar Loyalty (Sainsburys) and Samsung. He’s the founder of CAHOOT, Co-Founder of Shoots, and Partner at Positive Momentum. In this episode, Sam and Jamie also discuss: * Early marketing challenges and solutions at Moonpig * The importance of customer-centric marketing * Evolving marketing strategies with business growth * Impact of digital transformation and AI on marketing * Leadership and team building in startups Timestamps: 00:00 Intro 01:00 The Birth of Moonpig: A Novel Idea 03:53 Marketing Challenges in the Early 2000s 06:46 Key Marketing Decisions for Success 09:30 The Evolution of Marketing Strategies 12:13 The Role of Customer Insight in Marketing 15:11 Navigating Growth and Change in Marketing 17:56 The Changing Landscape of Marketing 20:33 B2B vs B2C Marketing Dynamics 23:11 The Future of Marketing: Lessons Learned 25:59 Core Truths of Great Marketing Learn more: https://linktr.ee/nowwebuild [https://linktr.ee/nowwebuild] Did you enjoy this interview? Subscribe so you don’t miss out on future episodes. Follow Jamie: LinkedIn: https://www.linkedin.com/in/jamie-malcolm-7676a613/ [https://www.linkedin.com/in/jamie-malcolm-7676a613/] Follow Sam: LinkedIn: https://www.linkedin.com/in/sam-marchant/ [https://www.linkedin.com/in/sam-marchant/] TikTok: https://www.tiktok.com/@sammrchant [https://www.tiktok.com/@sammrchant] Instagram: https://www.instagram.com/sammrchant [https://www.instagram.com/sammrchant] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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