Ep 48: Cohosting, Operating & Building Ground Up Construction with Alisha Rae

Ep 51: She Built a 70 Unit Arbitrage Empire at 23 years old with Hailie Maarie

In this episode, Zoey sits down with Hailie Maarie, who built a 70-unit Airbnb arbitrage business starting at just 19. She shares how discovering that she didn’t need to own property opened the door to real estate, and how she quickly scaled by focusing on volume outreach, strong negotiation, and leveraging credit to fund her first deals. Her early success came from taking action fast, validating her model quickly, and doubling down once she saw bookings come in. As her business grew, Haley shifted from hustling to building systems—hiring a team, implementing automation (including AI for guest communication), and refining operations to scale sustainably. She emphasizes the importance of negotiation, aiming to pay below-market rent and secure concessions to hit profitability within 2–3 months. Beyond arbitrage, she views the model as a cash-flow tool to fund larger investments, with future plans to own multi-unit properties while continuing to leverage her expertise in hospitality. Ready to build a lifestyle aligned real estate portfolio? Apply for the Rooted in Rentals Mentorship and Interview with Zoey to join the community: https://www.zoeyberghoff.com/rnrmentorship [https://www.zoeyberghoff.com/rnrmentorship] Get Zoey’s free resources for her listenings and stay in the know with the monthly Rooted Report here: https://www.zoeyberghoff.com/tools [https://www.zoeyberghoff.com/tools] Exclusive discounts and free trials from brands Zoey loves for her listeners. Unlock them here: https://www.zoeyberghoff.com/resources- [https://www.zoeyberghoff.com/resources-]

Ep 50: In My Next Life I'll Be a Doula: Pregnancy, Birth, Postpartum [Solo Episode]

This episode explores an empowering, non-traditional approach to pregnancy, birth, and early motherhood. Zoey shares her personal experience and encourages women to trust their bodies, view birth as a natural process rather than an emergency, and intentionally prepare for the kind of birth and postpartum experience they want. She also highlights the value of interviewing providers, exploring different birth settings, and investing in support like a doula. She also dives into practical advice for new moms, from focusing more on education and postpartum prep than baby products to keeping a minimalist registry. Zoey breaks down which items are actually worth it, which ones are overhyped, and why following your intuition, rather than outside pressure, is key throughout motherhood. Ready to build a lifestyle aligned real estate portfolio? Apply for the Rooted in Rentals Mentorship and Interview with Zoey to join the community: https://www.zoeyberghoff.com/rnrmentorship [https://www.zoeyberghoff.com/rnrmentorship] Get Zoey’s free resources for her listenings and stay in the know with the monthly Rooted Report here: https://www.zoeyberghoff.com/tools [https://www.zoeyberghoff.com/tools] Exclusive discounts and free trials from brands Zoey loves for her listeners. Unlock them here: https://www.zoeyberghoff.com/resources- [https://www.zoeyberghoff.com/resources-]

Ep 49: Everything I do for a Successful STR Launch [Solo Episode]

In this solo episode, Zoey shares her go-to strategy for launching a short-term rental, packed with practical tips you can revisit anytime. She covers the importance of professional photos, creating a fully built-out listing before going live, and using strong keywords to perform well in the Airbnb algorithm. She also dives into launch strategy—how to think about seasonality, pricing, and whether to prioritize early bookings or 5-star reviews. Whether you're launching in peak or slow season, this episode gives you a clear, actionable framework to set your listing up for success. Ready to build a lifestyle aligned real estate portfolio? Apply for the Rooted in Rentals Mentorship and Interview with Zoey to join the community: https://www.zoeyberghoff.com/rnrmentorship [https://www.zoeyberghoff.com/rnrmentorship] Get Zoey’s free resources for her listenings and stay in the know with the monthly Rooted Report here: https://www.zoeyberghoff.com/tools [https://www.zoeyberghoff.com/tools] Exclusive discounts and free trials from brands Zoey loves for her listeners. Unlock them here: https://www.zoeyberghoff.com/resources- [https://www.zoeyberghoff.com/resources-]

Ep 48: Cohosting, Operating & Building Ground Up Construction with Alisha Rae

In this episode, Zoey sits down with Alisha Rae, founder of Hello Haven, to share her journey from full time nurse to real estate investor and cohost of both short term and midterm rentals. Alisha opens up about building her portfolio while navigating military life, international moves, motherhood, and unexpected challenges, highlighting how cohosting provided an accessible path into real estate and allowed her to create flexible income for her family. They discuss the differences between short term and midterm rental strategies, how to pivot when regulations change, and the systems and tools that help Alisha manage properties efficiently while raising two young children. Alisha also shares insights into her upcoming ground up build on the Gulf Coast, including how she is designing a family focused stay with thoughtful amenities to stand out in the market and support long term growth. Ready to build a lifestyle aligned real estate portfolio? Apply for the Rooted in Rentals Mentorship and Interview with Zoey to join the community: https://www.zoeyberghoff.com/rnrmentorship [https://www.zoeyberghoff.com/rnrmentorship] Get Zoey’s free resources for her listenings and stay in the know with the monthly Rooted Report here: https://www.zoeyberghoff.com/tools [https://www.zoeyberghoff.com/tools] Exclusive discounts and free trials from brands Zoey loves for her listeners. Unlock them here: https://www.zoeyberghoff.com/resources- [https://www.zoeyberghoff.com/resources-]

Ep 47: The Design Difference for Hospitality with Lauren Sedlar from Alnu Designs

In this episode, Zoey sits down with Lauren, partner at All New Designs, to discuss her journey from corporate marketing at Frito Lay to building a multifaceted career in short term rentals through rental arbitrage, property management, and interior design. Lauren shares how taking risks, investing in mentorship, and staying resilient through early setbacks helped her grow a portfolio and expand into designing high performing spaces for both short term rentals and multifamily properties. They explore the importance of community, choosing the right business partners, and creating scroll stopping design that drives higher nightly rates and occupancy. Lauren also shares practical insights on durability, ROI focused design decisions, and why investing in cohesive design early can dramatically impact long term profitability and the ability to scale. Ready to build a lifestyle aligned real estate portfolio? Apply for the Rooted in Rentals Mentorship and Interview with Zoey to join the community: https://www.zoeyberghoff.com/rnrmentorship [https://www.zoeyberghoff.com/rnrmentorship] Get Zoey’s free resources for her listenings and stay in the know with the monthly Rooted Report here: https://www.zoeyberghoff.com/tools [https://www.zoeyberghoff.com/tools] Exclusive discounts and free trials from brands Zoey loves for her listeners. Unlock them here: https://www.zoeyberghoff.com/resources- [https://www.zoeyberghoff.com/resources-]