Office Hours
In this episode, CEO and founder of Niche Luke Skurman shares the origin story of the platform, from its early days as College Prowler publishing physical college guidebooks to becoming one of the most widely used college research tools in the country. Luke explains how a frustrating college search experience of his own inspired him to build a resource centered on student life and user-generated content, not just academics. Luke then dives into two of Niche's most exciting recent innovations: direct admissions and True Cost. He breaks down how direct admissions is shifting the power dynamic in favor of students and families by pairing upfront admission offers with scholarship awards, and shares how the product has grown to over 170 partner colleges. He also discusses True Cost, Niche's new tool designed to give students and families a clear, apples-to-apples comparison of what college will actually cost them long before decision day.
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