#25 - Zachary Collier

3 Marketing Myths Outfitters Need to Stop Believing

Are outdated marketing myths holding your outfitting business back? Today, we’re debunking three common misconceptions that keep Outfitters stuck: marketing doesn’t have to break the bank, targeting everyone means attracting no one, and relying solely on social media won’t fill your calendar. Tune in, learn what really works, and discover one practical step to boost your bookings immediately.

What Your Customers Really Want From Your Business

Do you truly understand what drives your customers to book trips? Spoiler alert: it’s not just the size of the fish or intensity of the rapids! In today’s episode, discover the real reasons customers choose you, how to align your marketing to match their actual desires, and why personable guides and clear expectations can transform your business. Plus, get a quick actionable tip to immediately upgrade your messaging.

Marketing on Hope: Why It’s a Terrible Marketing Strategy

Ever caught yourself hoping your website magically draws customers, or that one Facebook post somehow fills your calendar? Hope feels good—but it won’t grow your outfitting business. In this episode, discover why “hopes and dreams” fall short and how shifting to strategic marketing plans and practical systems can reliably fill your trips and boost your profits. Stop hoping and start acting—let’s make your business thrive.

Marketing Simplified: What Every Outfitter Needs To Know

In this kick-off episode of season 2 of The Outfitter Pros Podcast, we cut straight to the chase, breaking down what marketing truly means for outfitters. Forget complicated jargon or expensive tactics—this episode clarifies how simple, clear communication can transform your business. Learn the essential pillars of clarity, consistency, and visibility, and discover a quick, actionable tip you can apply today to sharpen your marketing message. Tune in to ensure your ideal customers know exactly why choosing your outfitting service is their best adventure yet!

#25 - Zachary Collier

In this episode, we get to speak with  @ZacharyCollier  [https://studio.youtube.com/channel/UCigOCoTILyEriSSgPY-Fyow] of Northwest Rafting Company. He shares his journey of becoming a raft guide and ultimately starting his own rafting business! It's a wealth of wisdom for anyone looking to learn more about running and sustaining a successful Outfitter business. From the outdoor industry marketing strategies he's used to the focus on training his staff to deliver stellar services, this episode covers it all. You can learn more about Zach and his business with the links below: Northwest Rafting Company Website [https://www.nwrafting.com/⁠] YouTube Channel: @ZacharyCollier [https://www.youtube.com/@ZacharyCollier] (Be sure to subscribe to it 😎) Instagram: https://instagram.com/northwest.rafting.company [https://instagram.com/northwest.rafting.company] Facebook: https://www.facebook.com/nwrafting [https://www.facebook.com/nwrafting] Email: info@nwrafting.com