Patent Matters
What happens between having an idea… and filing a patent? In Episode 5 of Patent Matters, we explore the often-overlooked — and highly critical — “murky space” where innovation becomes intellectual property. Our guest, Gyde Balzer Carstensen, European Patent Attorney and founder of PATENTsmarter™, brings deep experience working with biotech and life science startups, as well as evaluating early-stage portfolios for investment and acquisition. Her perspective is clear: too many innovations fail not because of weak technology, but because they are not commercially thought through. This episode dives into how business strategy must drive patent strategy — not the other way around. We cover: * How to assess novelty, patentability, and real competitive space * Why patent databases are powerful tools for both protection and inspiration * The importance of Freedom to Operate (FTO) — and identifying “show blockers” early * Why 90% of technical disclosures exist only in patent literature * When to patent vs. rely on trade secrets * How startups can use IP intelligence to pivot early and avoid costly mistakes Gyde also shares practical frameworks and hard-earned lessons, including: * The “Stop–Think–Options–Protect–Go–Repeat” approach to innovation * Why founders should pitch what their idea does — not how it works * The risks of using AI tools with confidential invention details * Common pitfalls in budgeting, team collaboration, and internal communication This episode is a must-listen for founders, innovators, and anyone working at the intersection of technology, business, and IP. Because in IP, the most important decisions are often made before anything is filed. Interested in learning more or getting in touch with Gyde? visit her website [https://idearlify.com/] Hosts: Mie Rasmussen and Jonathan Skovholt
5 episodios
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