The 10 Marketing Mistakes Costing You Patients

The 10 Marketing Mistakes Costing You Patients

Why isn't your schedule full? The first place to look is whether we are getting enough leads. We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them. From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck. You'll learn:  ✅ Why most owners don't actually know how many leads they need  ✅ The hidden cost of inconsistent marketing  ✅ Why relying on one marketing strategy is dangerous  ✅ How poor follow-up kills referrals and leads  ✅ Why social media isn't the answer most people think it is  ✅ The biggest conversion mistakes happening on the phone  ✅ How to identify whether your problem is marketing, sales, systems, or clinical excellence If you want a different result in your business by the end of the year, you'll need to take different action. This episode shows you where to start.  Business Accelerator Program Registration for Cohort #7 is now open! The Business Accelerator is our signature 6-month coaching program designed specifically for pelvic rehab business owners. Inside the program we help you master the three pillars of practice growth: 📈 Marketing & Sales  ⚙️ Business Systems  🎯 Clinical Excellence More than 900 pelvic rehab business owners have used these frameworks to grow their practices, improve profitability, and build businesses that actually support their lives. Learn more and apply here: 👉 www.pelvicptrising.com/accelerator [http://www.pelvicptrising.com/accelerator] About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

The Great Kegel Debate (Part 3): With Michelle Lyons

Should we be anti-Kegel?  Has the pendulum swung too far? We brought on the one and only Michelle Lyons to continue the conversation.  It deserved a Part 3, and there's no one else we'd rather deep dive into the topic with than Michelle.  We cover: * Why Kegels and pelvic floor muscle training are NOT the same thing  *  The history of Dr. Kegel (and why we may have misunderstood him)  *  Why pelvic floor rehab is far more sophisticated than "squeeze and lift"  *  The role of strength, timing, coordination, endurance, and movement  *  Why social media has made this debate more confusing  *  How to become a more evidence-informed clinician  If you've followed Parts 1 and 2 of the Great Kegel Debate, this episode brings everything together with one of the sharpest minds in pelvic health. Michelle Lyons Michelle Lyons is an internationally recognized pelvic health physiotherapist, educator, author, and speaker. She has taught clinicians around the world on pelvic health, hormones, oncology, GI dysfunction, and women's health rehabilitation. Learn more:  🌐 https://celebratemuliebrity.com [https://celebratemuliebrity.com] Follow Michelle:  📸 https://www.instagram.com/michellelyons_muliebrity [https://www.instagram.com/michellelyons_muliebrity] Downtraining Masterclass Want to better understand the role of pelvic floor relaxation, coordination, and function? Check out Nicole's Downtraining Masterclass:  👉 www.pelvicptrising.com/downtraining [http://www.pelvicptrising.com/downtraining] At just $47, it's one of the most practical and immediately applicable trainings we offer. About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

How to Unlock the Hidden Potential in Your Business

Many of us have the feeling there’s more potential in the business…we just don't know how to unlock it.  What got us to this level of success isn't enough to take us to the next. We start to feel stuck, or wonder 'is this it?' Working harder than ever.  Stressing about the business.  Trying to do 'all the right things'. And yet: *  You’re not hitting your financial goals  *  You don’t feel the freedom you expected  *  And you know your business could be doing more That's what we tackle in this episode. Free Training - How to Unlock The Hidden Potential If you're a pelvic PT/OT business owner, make sure you've signed up for our free training on June 3rd (replay available for a limited time). www.pelvicptrising.com/potential And our newest cohort of the Accelerator Program starts in just a few weeks - check it out at www.pelvicptrising.com/accelerator About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Birth Prep Isn't Birth Education: An Interview with Gina Conley of Mamaste Fit

Are we trying to do too much as pelvic rehab providers? That might be an uncomfortable question. Because when it comes to birth prep, many of us genuinely want to help our patients have the best experience possible. But where does our expertise end? And where does someone else's begin? In this episode, Nicole sits down with Gina Conley of MamasteFit—perinatal fitness provider, birth doula, educator, and someone who has attended hundreds of births—to talk about the role pelvic PTs actually play in pregnancy and birth preparation.  This conversation challenges a lot of assumptions and asks us to reflect on how we're showing up for our pregnant patients. We dive into: 👉 The difference between being a perinatal professional and a birth professional 👉 Why pelvic PTs bring huge value in birth preparation—but may not need to be teaching full childbirth education classes 👉 The difference between rehabilitation exercises and true fitness programming 👉 Why "never push on your back" and "never hold your breath" may be oversimplifications 👉 Birth plans vs birth preferences 👉 Why collaboration across professions leads to better care 👉 How our own experiences and biases can unintentionally shape how we treat patients One of the biggest takeaways: Birth prep isn't about controlling outcomes. It's about helping patients feel informed, adaptable, confident, and supported. And the more we collaborate instead of compete…the better care we're going to provide. About Gina Conley Gina Conley is co-founder of MamasteFit [https://mamastefit.com?utm_source=chatgpt.com], a prenatal and postpartum fitness company that blends perinatal fitness, birth preparation, postpartum recovery, and professional education. Gina has a master's degree in exercise science, is a birth doula who has attended hundreds of births, and specializes in helping families and professionals better understand movement, birth preparation, and postpartum recovery.  Follow Gina here: 📸 @mamastefit Instagram [https://www.instagram.com/mamastefit/?utm_source=chatgpt.com] About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

When the Dream of Time Freedom Turns to a Nightmare

One of the biggest reasons people start a business… is freedom.  Freedom to: *  Work the hours you want  *  Pick your kids up from school  *  Travel  *  Control your schedule  But somewhere along the way… the dream turns into a nightmare. You started the business for freedom, but...  👉 You’re working constantly  👉 Thinking about the business all the time  👉 Feeling trapped by your schedule  👉 And wondering why you somehow have less freedom than before Because you cannot truly feel successful if you don’t control your time. The Business Accelerator helps you create the systems, workflows, and structure that actually lead to freedom. 👉 Learn more here:  www.pelvicptrising.com/accelerator [http://www.pelvicptrising.com/accelerator] About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!