Building Culture Fast in a Growing Trade Business with Uri Pearl

How Great Operators Build Better Roofing Teams with Brad Strawbridge

What does it really take to build a high-performing roofing company in today's construction landscape? In this episode of the People-First Builders Podcast, Fletcher Wimbush sits down with Brad Strawbridge — Founder & CEO of Capital City Roofing, Chief Strategy Officer at Builderlync, and founder of Feeding the Future Project — to discuss how operational systems, leadership development, and people-first values are transforming the roofing industry. Brad shares his journey from driving delivery trucks at Lowe's to leading multimillion-dollar operations, launching his own roofing company, and building technology solutions that help contractors scale smarter. Together, they explore the importance of SOPs, EOS implementation, hiring through relationships, overcoming fear-based leadership decisions, and why slowing down to build systems is often the fastest path to growth. This conversation is packed with practical insights for contractors, entrepreneurs, and construction leaders looking to scale sustainably while building strong teams and lasting culture. In this episode, you'll learn: * How Brad transitioned from corporate leadership at Lowe's into entrepreneurship * Why roofing and construction businesses need systems before scaling * The role EOS and SOPs play in operational success * How referrals and relationships drive high-quality hiring * Why fear keeps many leaders stuck — and how to move forward anyway * The biggest growth bottlenecks in commercial construction businesses * How Builderlync is helping contractors streamline operations through technology

How Decentralized Leadership Builds Better Communities with Richard Douglass

In this episode of the People-First Builders Podcast, Fletcher Wimbush sits down with Richard Douglass, President of TruMark Homes and Communities, to explore how decentralized leadership creates stronger teams, better projects, and thriving company cultures in the homebuilding industry. Richard shares lessons from decades of navigating California's complex building environment, why construction is the ultimate "team sport," and how empowering people at every level leads to better decision-making and stronger communities. From hiring strategies and leadership development to trust, mission alignment, and creating opportunities for growth, this conversation dives deep into what it takes to build organizations where people truly flourish. Richard also explains how TruMark approaches collaboration with trades, develops future leaders, and maintains a culture where teammates support each other both professionally and personally. If you're interested in leadership, culture, hiring, or the future of construction and development, this episode delivers practical insights from a seasoned industry leader who believes that great communities start with great people.

Creating Career Paths That Keep Engineers Growing with Carrie Stokes

In this episode of People-First Builders, Fletcher Wimbush sits down with Carrie Stokes, CEO and President of Barge Design Solutions, to explore what it truly means to build a people-first engineering firm. Carrie's journey—from student intern to becoming the first woman to lead a 70-year-old, employee-owned company—is a powerful example of long-term growth, intentional leadership, and investing in people. With nearly three decades in the architecture and engineering industry, she shares how Barge is redefining career paths, leadership development, and talent retention in a highly competitive market. They dive into how creating flexible career tracks—where engineers can grow without being forced into management—helps retain top talent and build stronger teams. Carrie also breaks down how employee ownership, internal mobility, and leadership transparency are shaping a culture where people stay, grow, and thrive. If you're a leader navigating the "war for talent" or looking to build a company where people actually want to stay, this conversation is packed with actionable insights. In this episode, you'll learn: * Why forcing engineers into management is a mistake * How to create multiple career paths that retain top talent * The role of employee ownership in engagement and performance * Why internal mobility ("climbing the rock wall") drives long-term growth * How leadership transparency builds future executives

Developing Future Leaders Faster in Engineering with Russ Seamon

On this episode of the People-First Builders Podcast, host Fletcher Wimbush sits down with Russ Seamon, President of Seamon Whiteside, a fast-growing civil engineering and landscape architecture firm in the Southeast. Russ shares how his firm transformed from a small, family-founded business into a 250-person, multi-office organization—without losing its culture. At the core of their growth? A deliberate decision to scale for their people, not just for profit. From implementing leadership training and mentorship programs to building structured onboarding, project management boot camps, and a culture of intentional development, Russ breaks down how Seamon Whiteside is accelerating the growth of its people while maintaining excellence across the organization. He also dives into: * Why growth is essential for creating opportunity and retaining top talent * How to develop future leaders faster through intentional delegation and training * The power of culture in attracting and retaining experienced professionals * Why organic growth can outperform acquisitions when building a people-first company * Practical strategies for balancing accountability and empowerment in leadership If you're a leader in construction, engineering, or any service-based business looking to grow without sacrificing culture—this episode is a must-listen.

Building Culture Fast in a Growing Trade Business with Uri Pearl

In this episode of People-First Builders, host Fletcher Wimbush sits down with Uri Pearl, owner of Nealon Insulation, a fast-growing home services company in Connecticut built on a powerful people-first philosophy. Uri's journey into construction is anything but traditional. With a background in capital markets, startups, and even serving as a First Sergeant in the Israeli Defense Forces, Uri entered the trades through entrepreneurship via acquisition—taking over a 50-year-old insulation business and transforming it into a rapidly scaling, culture-driven company. Together, Fletcher and Uri dive deep into what it really takes to build culture fast in a growing trade business. Uri shares how focusing on intangibles like integrity, ambition, and attitude—rather than just experience—has helped him recruit, train, and retain top talent in a competitive labor market. They also explore: * Why hiring for character beats hiring for experience * How to create a high-performance culture in blue-collar industries * The importance of investing in people—even when it impacts short-term margins * Practical strategies for attracting, filtering, and retaining the right team members * How growth creates opportunity—and why it's a responsibility of leadership Uri's perspective is a refreshing reminder that great businesses aren't built on systems alone—they're built on people who care, grow, and take pride in their work. If you're a leader in construction, home services, or any growing business, this episode is packed with actionable insights on building a team that drives long-term success.