Personal IPO
Vin Matano went from six years in tech sales to running a B2B influencer marketing agency doing 200k a month in under two years. In this episode we cover how B2B creators with small audiences are making serious money, the LinkedIn content strategy Vin used to build inbound demand from scratch, and the sales tactics that actually close deals. __ Vin Matano LinkedIn [https://www.linkedin.com/in/vinmatano/] YouTube [https://www.youtube.com/@vinmatano] Twitter/X [https://x.com/vinmatano] Instagram [https://www.instagram.com/vinmatano/] Creatorbuzz [https://www.creatorbuzz.com/ ] __ Timestamps 00:00:00 Introducing Vin Matano 00:02:08 The reality of influencer marketing 00:07:44 Making $100,000+ as a niche creator 00:11:27 How to quit your job for content creation 00:20:04 How to make sales 00:27:23 Dealing with tough moments in business 00:40:08 The three types of LinkedIn posts for growth 00:45:51 Making connections through content creation 00:53:53 How to start making content 00:57:22 Turning attention into sales 01:02:49 How to find content inspiration 01:09:31 Getting the most from a conference 01:25:08 The value of a supportive family in entrepreneurship
23 episodios
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