The Creatine Revolution: Unpacking the Ingredient Trend with Scott Dicker

Vitafoods Europe 2026 insights by PharmaLinea

As Vitafoods Europe grows larger each year, visiting all the stands and taking in all the innovation becomes increasingly difficult. To counter that, PharmaLinea's team collectedinsights on the showfloor and prepared an overview of what were, in our opinion, the highlights: top market trends, new product launches, interesting ingredients, and brand owner insights from our stand. Highlights: 00:00:00 Introduction 00:02:47  Beauty from within 00:21:37 GLP-1 00:34:23 Longevity 00:42:52 Creatine 00:53:07 Hydration 00:59:02 Delivery formats 01:04:00 Honorable mentions

The Creatine Revolution: Unpacking the Ingredient Trend with Scott Dicker

Where are the emerging white spaces in the expanding creatine supplement category and how crucial is a deep understanding of consumer needs in shaping the next wave of innovation? To unpack the data behind the creatine trend, we dived into the explosive growth of the ingredient, explored the key drivers of its rising popularity, and discussed how consumer demographics are evolving with Scott Dicker, Senior Director and Head of Research and Insights at SPINS. Highlights: 00:00 Introduction to the creatine supplements trend 03:11 Understanding the ingredient growth 08:32 Nutraceutical trends comparison: creatine vs. hydration 12:22 Drivers of creatine's popularity 15:41 Formats and innovations in creatine nutraceutical products 19:26 Consumer demographics and market opportunities 24:17 The role of women in the creatine market 29:46 Future of creatine supplements 36:32 Future trend predictions

Accessible science: Re-imagining clinical trials on nutraceuticals

For a product to stand out in the flooded nutraceutical market, differentiation through clinical substantiation is key; however, many brands view this as a risk due to the high upfront costs and the lack of a guaranteed positive outcome. We discussed the future of clinical trials and how Radicle Science's technology-based platform aims to make them more accessible to everyone with Pelin Wood Thorogood, the company's Co-Founder and Executive Chairwoman. Highlights: 00:00 Introduction 03:43 Radicle Science background 10:20 The need for alternate clinical trials design 12:59 Studies on ingredients vs. finished products 17:53 Radicle Science business model & trial design 21:11 Clinical trial platform & how it works 25:56 Trial range 28:10 Client case study 33:30 Investing in clinicals before going to market 38:15 Using the clinical data in marketing 41:02 Targeting specific subpopulations 48:10 Recognition within the industry 49:00 Justifying the investment 51:25 How marketing and clinical trials will evolve in the future 58:30 What's next for Radicle Science?

Vitafoods Europe 2025 insights by PharmaLinea

With the growth of the industry, Vitafoods Europe is naturally growing as well, which makes it more difficult for the visitors to see it all. To counter that, we collected insights on what were, in our opinion, the highlights: top market trends, new product launches, interesting ingredients, and brand owner insights from our stand.   Highlights: 00:00 Introduction 02:01 Topics overview 02:30 Longevity & cellular health 12:39 Beauty from within 21:55 GLP-1 29:33 Hydration 35:18 Women's health 40:10 Sleep 44:32 Magnesium 47:55 Galenic forms                   51:43 Geographical shifts 55:08 Honorable mentions

PharmaLinea's story, industry evolution, and sailing (halfway) around the world with Blaž Gorjup

We discussed the story of PharmaLinea, the key factors for the company’s success, and how the nutraceutical industry has evolved in these past years with Blaž Gorjup, PharmaLinea’s chairman and founder. Blaž also shared with us the story of his sailing journey (halfway) around the world. 00:00 Introduction 01:11 How it all began 06:09 Why this industry 07:49 From ingredients to finished products 10:47 The beginning of PharmaLinea 12:35 Exhibiting at Vitafoods 13:40 Defining the niche 18:39 Target market analyses and selection 20:52 Key factors for success 29:16 The 5-step programme 30:24 Advice for those just starting out 33:50 Industry evolution 42:44 AI vs. doctors & pharmacists & consumer trust 45:32 Sailing journey