Pinterest Lead Generation for Service Providers with Megan Dougherty | Laura Rike

Pinterest Lead Generation for Service Providers with Megan Dougherty | Laura Rike

In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business. They explore how service providers, agencies, and consultants can use Pinterest as a lead generation source. With strategic keyword research walkthroughs and real account examples, Megan learns how ideal clients are actively searching on Pinterest for business solutions, why Pinterest works differently than other B2B platforms, and how video pins fit into a service provider strategy. Key Takeaways: * Validate Your Audience on Pinterest First: Search keywords your ideal clients would use. If pins are ranking for those searches, your audience is there searching for solutions right now. * Pinterest Works for Service Providers, Not Just Creators: Decision-makers in their 40s, 50s, and 60s actively search for business solutions on Pinterest. Your ideal clients are likely already there. * Boards Are for Pinterest, Titles Are for People: Make boards broad so Pinterest understands your category. Make pin titles specific so your ideal client knows it's for them. * One Pin a Day, Consistency Over Volume: Start with one quality pin daily and stay consistent. Most service providers see real leads after 6-9 months, not 90 days. * You Don't Have to Socialize on Pinterest: You don't need to save or share other people's content. Focus on your own content and still see leads and sales. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠ [about:blank]) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠ [about:blank]) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.  → Pin Hacking Academy (⁠laurarike.com/academy⁠ [http://laurarike.com/academy]) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠ [http://laurarike.com/pinterest-management-services]) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠ [http://laurarike.com/promoted-pin-services]) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?  Schedule a PinChat with Laura at ⁠laurarike.com/pinchat⁠ [http://laurarike.com/pinchat], follow along on Instagram at ⁠instagram.com/laurarike⁠ [http://instagram.com/laurarike], and connect on Pinterest at ⁠pinterest.com/laurarike [http://pinterest.com/laurarike] Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector [https://laurarike.com/inspector]  Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= [https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=] Pinterest Scheduler: https://laurarike.com/tailwind [https://laurarike.com/tailwind]  Grow your lead list: https://laurarike.com/email [https://laurarike.com/email] Laura’s list of resources: https://laurarike.com/resources/ [https://laurarike.com/resources/] Grow social followers passively: https://laurarike.com/milotree [https://laurarike.com/milotree] DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! The guest on this episode, Megan Dougherty is the co-founder of One Stone Creative, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, and creator of the annual State of Business Podcasting report. Connect with Megan: https://onestonecreative.net [https://onestonecreative.net]

Why Your Pinterest Traffic Isn't Converting | Laura Rike

In this solo episode of The Pintastic® Podcast, Laura addresses what she hears at least three times a week: "I set up Pinterest, I got traffic, and nothing happened. Not a single sale, not an email sign-up, just eyeballs with no heartbeat behind them." With strategic clarity and real client examples, Laura reveals why Pinterest traffic converts differently than every other platform and how to fix your funnel to capture discovery-mode traffic. If you've been treating Pinterest like Facebook and wondering why nothing converts, this episode offers both the diagnosis and the fix.  Key Takeaways: * Pinterest Traffic Is in Discovery Mode: Someone on Pinterest is searching with intent to find solutions, ideas, or inspiration. They're planning, saving, exploring. They didn't wake up planning to buy from you today. They discovered you. * You're Skipping the Middle of Your Funnel: Sending cold Pinterest traffic straight to a product page or checkout is like proposing to someone you just met. You need a trust-building layer between discovery and purchase. * Pinterest Converts in Three Stages: Discovery (they find your pin and click), Engagement (they spend time, read, watch, understand you), and Conversion (they buy or sign up). Most brands nail stage one and skip stage two entirely. * Create a Story Landing Page: Cold Pinterest traffic should hit a simple one-page story about your why (2-3 minutes to read) with two paths: learn more about products, or join the email list. Make the jump frictionless. * Capture Emails and Stay Connected: Pinterest traffic doesn't always convert in minutes. It can convert in hours, days, weeks. If you're not capturing emails, you're not staying connected to people who visited but didn't buy. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (⁠⁠https://app.pinhacking.com⁠⁠⁠ [about:blank]) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (⁠⁠https://shop.laurarike.com⁠⁠⁠ [about:blank]) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.  → Pin Hacking Academy (⁠⁠⁠laurarike.com/academy⁠⁠⁠ [http://laurarike.com/academy]) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠⁠⁠laurarike.com/pinterest-management-services⁠⁠⁠ [http://laurarike.com/pinterest-management-services]) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠⁠⁠laurarike.com/promoted-pin-services⁠⁠⁠ [http://laurarike.com/promoted-pin-services]) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?  Schedule a PinChat with Laura at⁠⁠ ⁠laurarike.com/pinchat⁠⁠⁠ [http://laurarike.com/pinchat], follow along on Instagram at⁠⁠ ⁠instagram.com/laurarike⁠⁠⁠ [http://instagram.com/laurarike], and connect on Pinterest at⁠⁠ ⁠pinterest.com/laurarike⁠⁠ [http://pinterest.com/laurarike]

How to Schedule Pinterest Pins Without the Overwhelm | Laura Rike

In this solo episode of The Pintastic® Podcast, Laura Rike walks through how to schedule Pinterest content strategically, so it works while you rest. If you've ever felt stuck or attached to your Pinterest account like it's one more thing yelling at you, this episode is for you. With live screen share walkthroughs, Laura reveals why you don't need to post daily or be live constantly, and how to build a system that honors your schedule and your energy. She walks through both Pinterest's native scheduler and Tailwind, shares her five-pin-per-URL strategy, and reveals how to track content in a way that lets you replicate what's working. If you've been treating Pinterest like Instagram 2.0 and feeling overwhelmed, this episode offers both the framework and the freedom. Key Takeaways: * Pinterest Works While You Rest: Pinterest is the only platform that works while you rest. Build a system that works while you don't by scheduling strategically, not posting daily like social media. * Space Out Pins with Intent: If you're scheduling the same URL, space it out 5-15 days between posts. It's not a strict rule, but consistency and quality matter more than volume. * One Piece of Content, Multiple Pins: Create 3-5 different pins per piece of content with different styles, headlines, and layouts to see which gets more saves and outbound clicks. Focus on quality, not churning out content. * Pinterest Native Scheduler vs. Tailwind: Pinterest's native tool is free and works well if you're posting a few times a week (up to 100 pins, 30 days in advance). Tailwind gives more control with interval scheduling and board lists for larger batches. * Pick One Day a Month to Schedule: You don't need to schedule daily or weekly. Pick one day a month to batch and schedule your pins. Track URLs, keywords, titles, descriptions, and boards in a content planner to replicate what works. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠ [about:blank]) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠ [about:blank]) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.  → Pin Hacking Academy (⁠laurarike.com/academy⁠ [http://laurarike.com/academy]) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠ [http://laurarike.com/pinterest-management-services]) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠ [http://laurarike.com/promoted-pin-services]) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?  Schedule a PinChat with Laura at ⁠laurarike.com/pinchat⁠ [http://laurarike.com/pinchat], follow along on Instagram at ⁠instagram.com/laurarike⁠ [http://instagram.com/laurarike], and connect on Pinterest at ⁠pinterest.com/laurarike [http://pinterest.com/laurarike] Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector [https://laurarike.com/inspector]  Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= [https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=] Pinterest Scheduler: https://laurarike.com/tailwind [https://laurarike.com/tailwind]  Grow your lead list: https://laurarike.com/email [https://laurarike.com/email] Laura’s list of resources: https://laurarike.com/resources/ [https://laurarike.com/resources/] Grow social followers passively: https://laurarike.com/milotree [https://laurarike.com/milotree] DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide, I may receive a small commission. There is no additional charge to you!

Is Pinterest Worth It? What the Data Actually Says | Laura Rike

In this solo episode of The Pintastic® Podcast, Laura Rike dives into what the data actually says about Pinterest ROI. With over 450 million monthly active users spending an average of 14 minutes per session (significantly longer than other social networks), Pinterest offers a unique opportunity for businesses that understand how to leverage the analytics and measure what matters. With strategic clarity and a live screen share walkthrough, Laura walks through Pinterest Analytics, audience insights, performance over time tracking, and how to analyze saves, outbound clicks, and engagement rates to make data-driven decisions. She shares how some businesses have seen an average revenue increase of 25% month over month when using Pinterest the right way, and reveals the five-step process for using analytics to replicate what's working and fix what's not. If you've been wondering whether Pinterest is worth the investment for your business, this episode offers both the data and the framework. Key Takeaways: * Pinterest Users Come With Intent: Over 450 million monthly active users spend an average of 14 minutes per session searching for inspiration, products, services, and solutions. Intent-driven behavior means they're in the mindset to take action. * Conversion Rates Are Strong: Reported conversion rates on Pinterest are 3-4%, compared to 1-3% on other social platforms. Some businesses see 25% revenue increases month over month when using Pinterest strategically. * Track Saves, Outbound Clicks, and Engagement Rate: High impressions mean content is being seen. High saves and clicks mean users are interested and the computer understands who to serve it to. Use this data to replicate successful elements. * Analyze Performance Over Time: Look at peak days for saves and outbound clicks, then figure out what was published on those days. Duplicate what's working and test what's not converting. * Test, Learn, and Let Data Guide Decisions: A/B test different images, descriptions, CTAs, and pin types. Video pins might work for one fashion blogger but static pins for another. You need to gather your own data to see what resonates with your audience. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Funnel Workshop (https://laurarike.com/pinterest-business-workshop [https://laurarike.com/pinterest-business-workshop]) - A monthly workshop for those exploring how Pinterest fits into their growth strategy → Pin Hacking Academy (laurarike.com/academy [http://laurarike.com/academy]) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Blueprint Management (laurarike.com/blueprint [http://laurarike.com/blueprint]) - Done-with-you strategic guidance where Laura delivers the monthly strategy and your team executes → Organic Management (laurarike.com/pinterest-management-services [http://laurarike.com/pinterest-management-services]) - Fully done-for-you organic Pinterest strategy and execution → Ads Management (laurarike.com/promoted-pin-services [http://laurarike.com/promoted-pin-services]) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?  Schedule a PinChat with Laura at laurarike.com/pinchat [http://laurarike.com/pinchat], follow along on Instagram at instagram.com/laurarike [http://instagram.com/laurarike], and connect on Pinterest at pinterest.com/laurarike [http://pinterest.com/laurarike]

3 Pinterest Mistakes Product Sellers Make That Cost Sales Every Day | Laura Rike

In this solo episode of The Pintastic® Podcast, Laura Rike addresses the specific frustration that happens when you've been on Pinterest for months, your monthly views are climbing, impressions are up, maybe you're even seeing saves, and yet the sales just aren't there. She walks through three things product-based businesses do on Pinterest that actively work against them and shows you what to do instead. With strategic clarity and real setup guidance, Laura reveals why only pinning product images limits discoverability, why using keywords as board names confuses Pinterest's categorization system, and why not connecting your Shopify or WooCommerce catalog to Pinterest is leaving sales on the table every single day. If you're a product seller wondering why Pinterest isn't converting, this episode offers both the diagnosis and the fix. Key Takeaways: * Pinterest Is a Search Engine, Not Social Media: Someone on Instagram saw your product while killing time. Someone on Pinterest searched for it. They're in solution mode, closer to a purchase decision. * Don't Only Pin Product Images: Buyers aren't always searching for your specific product. They're searching for the problem it solves or the lifestyle it belongs to. Pair product pins with lifestyle and how-to content. * Don't Use Keywords as Board Names: Pinterest reads categories, not just words. Board names should match categories Pinterest recognizes. Keywords belong in pin titles and descriptions. * Connect Your Shopify or WooCommerce Catalog: Not connecting your product catalog and applying for verified merchant status means leaving sales on the table daily. This is infrastructure, not optional. * Traffic Without Infrastructure Is an Infrastructure Problem: When boards aren't set up right, content has nowhere to land. When catalog isn't connected, ready buyers hit a wall. Structure problems are fixable. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (⁠https://app.pinhacking.com⁠⁠ [about:blank]) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (⁠https://shop.laurarike.com⁠⁠ [about:blank]) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.  → Pin Hacking Academy (⁠⁠laurarike.com/academy⁠⁠ [http://laurarike.com/academy]) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠⁠laurarike.com/pinterest-management-services⁠⁠ [http://laurarike.com/pinterest-management-services]) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠⁠laurarike.com/promoted-pin-services⁠⁠ [http://laurarike.com/promoted-pin-services]) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?  Schedule a PinChat with Laura at⁠ ⁠laurarike.com/pinchat⁠⁠ [http://laurarike.com/pinchat], follow along on Instagram at⁠ ⁠instagram.com/laurarike⁠⁠ [http://instagram.com/laurarike], and connect on Pinterest at⁠ ⁠pinterest.com/laurarike⁠ [http://pinterest.com/laurarike]