Designing Authority: How Branding Earns Media Attention with Veronica Z Kido

Designing Authority: How Branding Earns Media Attention with Veronica Z Kido

In this episode of the Pixel Retentive Podcast, Carl sits down with Veronica Kido, award-winning publicist and founder of Kido Communications, to explore how strategic brand positioning earns real media attention. Veronica shares how her background in journalism shaped her approach to PR, why most companies misunderstand how media actually works, and how validation testing transforms branding from subjective opinion into objective strategy. From mapping market white space to building what she calls a "single sharp nail" message, this conversation dives deep into how brands can connect emotionally and convert rationally. They also unpack the intersection of brand strategy and visual execution, why research-backed messaging makes creative production stronger, and how AI is unexpectedly increasing the value of earned media and press releases. This episode is a masterclass in credibility, authority building, and why strategy must come before design. Key Topics Discussed * What strategic brand positioning actually means in B2B environments * The three-circle market mapping process for finding brand white space * Validation testing and removing subjective opinions from branding * Why companies struggle with "I showed this to my wife" feedback * The concept of the "single sharp nail" message * Emotional connection first, rational conversion second * How visual design translates research into brand experience * What most brands misunderstand about media coverage * Relationship-driven PR versus spray and pray pitching * How AI engines now rely heavily on press releases and earned media * Building authority through LinkedIn, podcasts, and owned content * The difference between getting coverage and becoming a credible industry voice Guest Links 🌐 Kido Communications: kidocommunications.com [https://www.kidocommunications.com] 💼 Veronica Kido on LinkedIn: in/veronicakido [https://www.kidocommunications.com] Special Thanks Shout-out to Doug Fox, brand strategist and longtime collaborator of Veronica's, for his influence on the validation-driven positioning framework discussed in this episode. If this episode resonated with you, share it with someone who would find value in the conversation. For more conversations at the intersection of creativity, art, and business, visit https://www.epicmade.net/resources/category/Podcast [https://www.epicmade.net/resources/category/Podcast] Until next time, ✌️ – Carl

From Corporate to Creator, with Chris Zukowski

In this episode of the Pixel Retentive Podcast, Carl connects with Chris Zukowski, game marketing researcher and creator of howtomarketagame.com [https://howtomarketagame.com,] to unpack what it really takes to build a sustainable creative business without chasing social media vanity metrics. Chris shares his journey from corporate UX leadership roles at IBM, American Airlines, and Solera Health to becoming a full-time creator in 2019. After years of shipping his own indie games and consulting for developers, he realized he had rebuilt the very meeting-heavy lifestyle he left behind. The turning point? Packaging his expertise into scalable products, building a mailing list, and refusing to let platforms like YouTube sit between him and his audience This conversation is a high-energy, unfiltered breakdown of ownership, mailing lists, monetization, and why "being boring" might be the most radical move a creative can make. Key Topics Discussed * Why marketing is not advertising — and why choosing what to build is your biggest marketing decision * From corporate director to full-time creator (and why meetings almost pulled him back in) * Turning consulting knowledge into scalable courses and conferences * Why Chris refuses to rely on YouTube subscribers * The difference between owning your audience and borrowing a platform * Why every creative needs their own domain and mailing list * The 1,000 True Fans framework and how 2% conversion changes everything * Why chasing social metrics is a distraction from real revenue * Selling directly vs. tipping, Patreon, or AdSense models * Building a middle-class creative business without going viral Guest Links 🌐 How to Market a Game: https://howtomarketagame.com [https://howtomarketagame.com] 📘 Free Book: https://howtomarketagame.com/free [https://howtomarketagame.com/free] 🎮 Pro Game Marketing Conference: progamemarketing.com [https://www.progamemarketing.com/l/products?sortKey=name&sortDirection=asc&page=1] * Newsletter: howtomarketagame.com/free [http://howtomarketagame.com/free] * Festival Tracker: howtomarketagame.com/festivals [http://howtomarketagame.com/festivals] Special Thanks Shout out to Mario Kroll of Uber Strategist for the introduction and for supporting so many creators in the gaming space. If this episode resonated with you, share it with someone who would find value in the conversation. For more conversations at the intersection of creativity, art, and business, visit https://www.epicmade.net/resources/category/Podcast [https://www.epicmade.net/resources/category/Podcast] Until next time, ✌️ – Carl #GameMarketing #IndieGameDev #CreatorEconomy #MailingListMarketing #SteamAlgorithm #CreativeEntrepreneur #OwnYourAudience #PixelRetentivePodcast

From Hobby to Hardware: Building CardMill and Bootstrapping a Physical Product with Jonathan Domanus

In this episode of the Pixel Retentive Podcast, Carl sits down with Jonathan Domanus, founder of CardMill, to explore what it really takes to turn a personal frustration into a funded hardware startup. Jonathan shares how a lifelong love of Magic the Gathering led him to build an automated trading card scanner and sorter after realizing the only existing solutions cost upwards of $10,000. Armed with a Raspberry Pi, LEGO bricks, and a software background, he built a prototype that eventually raised over $2 million on Kickstarter. They dive into the realities of bootstrapping a physical product, managing 5,000 backers, navigating manufacturing shifts, and betting $28,000 of personal ad spend to prove the idea would work. This is a raw, honest look at risk, community building, and what it takes to ship hardware in an unpredictable global economy. Key Topics Discussed * Building CardMill from cardboard and LEGO prototypes * Raising $2.4M on Kickstarter without VC funding * Spending $28K on ads and betting on yourself * The power of direct community engagement and Discord * Why 63% of Kickstarters fail and how to beat the odds * Manufacturing pivots and scaling beyond the original team * Locking in factory pricing amid global economic volatility * Hardware certification and international shipping challenges * Balancing affordability with business sustainability * Supporting a startup with the right partners (Beyond Design, DMC Inc., Product Evolution) * The importance of having a strong partner in entrepreneurship Guest Links 🌐 CardMill: https://cardmill.com [https://cardmill.com] 💬 Join the community on Discord via the website [https://discord.com/invite/p5VG67UaDU] 📩 Contact Jonathan Social Links: * Social links: linktr.ee/cardmill [https://linktr.ee/cardmill] * Facebook: facebook.com/mycardmill [https://www.facebook.com/mycardmill] * Instagram: instagram.com/mycardmill [http://instagram.com/mycardmillhttps://www.instagram.com/mycardmill] * YouTube: youtube.com/@CardMill [http://youtube.com/@CardMill] * Media Kit: cardmill.com/media [http://cardmill.com/media] Special Thanks Jonathan also shares a heartfelt shout-out to his wife, Lindsay, whose graphic design expertise, strategic grounding, and unwavering support made CardMill possible. Carl gives a special thanks to Michael Prince of Beyond Design for the introduction and industrial design partnership. If this episode resonated with you, share it with someone who would find value in the conversation. For more conversations at the intersection of creativity, art, and business, visit epicmade.net/podcast. [https://www.epicmade.net/resources/category/Podcast] Until next time, ✌️ – Carl

Stop Hiring Designers. Start Scaling Creativity with Johnathan Grzybowski

In this episode, Carl sits down with Jonathan Grzybowski, CMO and co-founder of Penji, to unpack what it really takes to bootstrap and scale a global creative company without outside funding. With over 15 years in the industry, Jonathan shares his journey from launching a digital marketing agency in his early 20s to building Penji into an Inc. 5000 creative subscription service with 500+ team members serving clients in 80+ countries. Along the way, he embraced grit, risk, and relentless problem-solving, proving that solving real problems beats chasing money every time. Jonathan also reflects on launching Working Dads, his upcoming podcast focused on fatherhood and ambition, and why building community as an entrepreneur is essential. A special thanks to LinkedIn for sparking the connection and bringing this conversation together. Guest Links 🌐 Penji: https://penji.co [https://penji.co] 💼 Connect with Jonathan on LinkedIn: Search Jonathan Grzybowski [https://linkedin.com/in/grzybowskij] 🎙 Working Dads Podcast (launching soon) If you enjoyed this episode, subscribe, leave a review, and share it with someone building something meaningful. For more conversations at the intersection of creativity, art, and business, visit epicmade.net [https://www.epicmade.net/resources/category/Podcast]. Until next time, ✌️ – Carl

Editing the Internet: Early Video, AI, and Midwest Hustle with Justin Johnson

In this episode of the Pixel Retentive Podcast, Carl sits down with Justin Superstar Johnson — Emmy-winning documentary filmmaker, founder of BMP Creative, and creator of the AI-powered editorial tool Spooky Cutter. From editing wedding videos on stacked VHS decks in the late 90s to producing over 2,000 videos annually for Netflix, Justin shares how showing up on time, having a good attitude, and refusing to burn bridges built a 30-year creative career. They dive deep into scaling post-production without losing creative soul, building team culture with intention, and why systems and automation are not the enemy of art — they are what protect it. *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-697cdde6-cc64-832f-847a-d739ad84892e-0" data-testid= "conversation-turn-108" data-scroll-anchor="false" data-turn= "assistant"> Justin gives a shout out to BMP Creative President Anthony Deptula for helping scale the company with a people-first mindset and strategic clarity. Carl also appreciates Fred Seibert for making the introduction and for continuing to connect great creative minds. Resources Mentioned in This Episode BMP Creative – https://bmpcreative.com [https://bmpcreative.com] Justin Superstar – https://www.bmpcreative.com/abo [https://www.bmpcreative.com/about]ut [https://www.bmpcreative.com/about] Spooky Cutter – https://spookycutter.com [https://spookycutter.com] Email Justin directly – justin@bmpcreative.com This episode is brought to you by Epic Made. Epic Made creates memorable animation, digital art, and graphic design to elevate brands. From entertainment campaigns to social content systems, Epic Made helps companies tell stories that resonate with imaginative audiences. If this episode resonated with you, write a review and share it with someone in your creative orbit. For more conversations at the intersection of creativity, art, and business, visit EpicMade.net [https://getepicmade.com] Until next time, Carl