Planner Talk Podcast
In this episode, Vienna and Ashley kick things off with a lighthearted introduction before diving into Ashley’s journey: how she entered the planner world and evolved her business over time. They discuss finding community within the industry and why mental health has become a central focus in both planning and product development. Ashley shares what really goes into creating a planner, the trial-and-error process behind building a brand, and how she decides which new products are worth pursuing. The conversation doesn’t shy away from the realities of inventory management and sales challenges, but it also highlights the importance of designing meaningful tools that genuinely support women’s mental well-being. As the episode unfolds, Ashley opens up about preparing for motherhood while running a business and her vision for balancing family life with future goals Chapters 00:00 Introduction and Icebreaker 02:21 Ashley Shelly's Background and Business Evolution 06:13 Finding the Planner Community 10:53 Incorporating Mental Health into Planning 16:10 The Process of Creating a Planner 22:20 Trial and Error in Business 22:55 Deciding on New Products 26:04 Navigating Inventory and Sales Challenges 28:31 Creating Meaningful Products for Mental Health 33:07 Preparing for Motherhood and Business Balance 39:36 Future Goals: Balancing Family and Business Ashley's links [https://linktr.ee/ashleyshelly?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnVZVcM-R8TaKNBg4-HezK4TICVom9Lmv41uuRXWJs7UqOMITWcHPpGnKZx98_aem_RR9A1vRQEJCJ4SGcfm3MnA] Ashley's Instagram [https://www.instagram.com/ashleyshelly/?hl=en] Instagram: @viennaortizplans TikTok: @viennaortizplans Planner Talk Podcast: https://podcasts.apple.com/us/podcast/planner-talk-podcast/id1545295618 Paper World Stationery Expo: www.paperworldstationeryexpo.com Paper World Stationery Expo Instagram: @paperworldexpo CONTACT ME: planwithvienna@gmail.com
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