Orlando Wood from System 1 explains why there’s no ad business without show business

Feral founder Richard Huntingdon wants more imagination and less iteration

In this episode Alastair and Richard discuss why so much strategy has defaulted to dogma. Feral thinking brings a breath of fresh air to clients looking for growth in today's tempestuous times. A very sharp and timely conversation about what the industry needs. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Orlando Wood from System 1 explains why there’s no ad business without show business

In this episode, Alastair Duncan sits down with Orlando Wood, Chief Innovation Officer of System 1 and author of ‘Look Out’ and ‘Lemon’ and Paul Simonet of Experience is Everything pivot the lens from media efficiency to the showmanship and artistry needed to engage with consumers better. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.