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We are refining and redefining the sales game. A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. Real sales professionals. Real stories. Real results. Are you ready to feel the power?
Becoming the Protege with Team Fusco-Mefferd
In the seventh installment of the "Becoming the Protégé" series on Power Producers Shoptalk, host David Carothers [https://www.linkedin.com/in/davidrcarothers/] interviews the first set of coaches for The Protégé Season 3: Zach Mefferd [https://www.linkedin.com/in/zach-mefferd-cic-62206426/], Founder and CEO of ZipBonds [http://www.zipbonds.com/], and Mike Fusco [https://www.linkedin.com/in/michaelfusco1/], President of Fusco & Orsini Insurance Services [https://www.foagency.com/]. Dressed in costumes (including sunglasses), the trio discusses their coaching strategies, evaluates the current crop of contestants, and strategizes for the upcoming draft. They also dive into the massive opportunity created by industry consolidation, sharing how independent agents can capitalize on the service gaps left when large brokerages acquire local agencies. KEY HIGHLIGHTS: COACHING STRATEGIES FOR THE PROTÉGÉ SEASON 3 DRAFT Zach Mefferd [https://www.linkedin.com/in/zach-mefferd-cic-62206426/] and Mike Fusco [https://www.linkedin.com/in/michaelfusco1/] join David [https://www.linkedin.com/in/davidrcarothers/] to discuss their approach to coaching Season 3. While they keep their specific draft picks close to the vest, they hint at targeting contestants like Sam, Joe, and Jacob, noting Lloyd as a potential "dark horse." They emphasize that their coaching will focus on building both strengths and weaknesses, treating the competition like a sport to maximize producer performance. WHY INSURANCE MENTORSHIP IS CRITICAL FOR PRODUCER SUCCESS The group agrees that the real prize of The Protégé isn't just winning, but the "priceless" access to insurance mentorship and industry connections. David highlights the weekly guest mentor calls featuring top industry leaders as an invaluable resource that participants should leverage fully to accelerate their careers, regardless of whether they make it to the end of the competition. LEVERAGING INSURANCE INDUSTRY CONSOLIDATION TO WIN NEW BUSINESS Mike [https://www.linkedin.com/in/michaelfusco1/] and David [https://www.linkedin.com/in/davidrcarothers/] discuss the significant opportunity created by rapid M&A activity and insurance industry consolidation. They note that when large brokerages acquire local agencies, service often suffers ("blood in the water"), creating a prime opening for independent agents to prospect dissatisfied clients who feel neglected by the new ownership. THE STRATEGIC ADVANTAGE OF THE INDEPENDENT INSURANCE AGENCY The coaches proudly identify as "minorities" in the industry—independent agency owners who haven't sold out to private equity. They discuss the strategic advantage of remaining independent and local, especially when competing against national firms that often struggle to maintain the personalized service and community ties that made the acquired agencies successful in the first place. SEASON 3 ROADMAP: TIMELINE AND CONTESTANT DEVELOPMENT David [https://www.linkedin.com/in/davidrcarothers/] outlines the timeline for the season, mentioning the upcoming live draft and the start of challenges, likely ramping up after the holidays to respect everyone's family time. He reiterates his commitment to providing candid feedback to help insurance producers grow, treating them like members of his own team. CONNECT WITH: * David Carothers LinkedIn [https://www.linkedin.com/in/davidrcarothers/] * Mike Fusco LinkedIn [https://www.linkedin.com/in/michaelfusco1/] * Zach Mefferd LinkedIn [https://www.linkedin.com/in/zach-mefferd-cic-62206426/] * Kyle Houck LinkedIn [https://www.linkedin.com/in/kyle-houck/] VISIT WEBSITES: * Power Producer Base Camp [https://killingcommercial.com/power-producer-base-camp/] * Fusco Orsini & Associates Insurance Services [https://www.foagency.com/] * ZipBonds [http://www.zipbonds.com/] * Killing Commercial [https://killingcommercial.com/] * Crushing Content [https://www.crushing-content.com/] * Power Producers Podcast [https://killingcommercial.com/podcast/] * Policytee [https://policytee.com/] * The Dirty 130 [https://dirty-130.com/] * The Extra 2 Minutes [https://extra2minutes.com/]
Hiring, Developing and Retainins Top Tier Talent with Elana Burr
In this episode of the Power Producers Podcast, host David Carothers [https://www.linkedin.com/in/davidrcarothers/] sits down with Elana Burr [https://www.linkedin.com/in/elanaburr/], Co-Founder and President of Talent Harbor [https://www.linkedin.com/company/talentharbor/services/]. They tackle one of the insurance industry's biggest headaches: acquiring top-tier sales talent. David shares his own frustrating journey of trying to enter the industry without a "traditional" background, while Elana pulls back the curtain on how recruiters identify the "intangibles" that resumes often miss. If you are an agency owner tired of the revolving door of producers, or a candidate looking to break into the industry, this conversation provides the blueprint for finding the right fit. KEY HIGHLIGHTS: BEYOND THE RESUME: Elana [https://www.linkedin.com/in/elanaburr/] and David [https://www.linkedin.com/in/davidrcarothers/] discuss why industry experience is often overrated. The best hires frequently come from outside the industry, possessing innate traits like drive, competitiveness, and grit rather than just a list of insurance certifications. THE "GOOD CONVERSATION" TRAP: Salespeople are professional communicators. Elana [https://www.linkedin.com/in/elanaburr/] explains the danger of hiring someone simply because they "sold" you during the interview and how to use behavioral questioning to verify actual performance metrics versus a good story. THE PASSIVE CANDIDATE STRATEGY: Why relying on job boards is a losing game. Elana reveals that 90% of their strategy involves hunting "passive candidates"—A-players who are currently winning in their roles and aren't looking for a job until they are approached. THE SALES MANAGER PARADOX: A common (and fatal) mistake agencies make is promoting their top producer to sales manager. The skill sets are often diametrically opposed, leading to a loss of revenue and a frustrated employee. SOCIAL MEDIA AS A DOUBLE-EDGED SWORD: Employers are looking at your profiles. The duo discusses how social media can be a massive asset for building a personal brand, or a liability that disqualifies a candidate immediately. CONNECT WITH: * David Carothers LinkedIn [https://www.linkedin.com/in/davidrcarothers/] * Elana Burr LinkedIn [https://www.linkedin.com/in/elanaburr/] * Kyle Houck LinkedIn [https://www.linkedin.com/in/kyle-houck/] VISIT WEBSITES: * Power Producer Base Camp [https://killingcommercial.com/power-producer-base-camp/] * Talent Harbor [https://www.linkedin.com/company/talentharbor/services/] * Killing Commercial [https://killingcommercial.com/] * Crushing Content [https://www.crushing-content.com/] * Power Producers Podcast [https://killingcommercial.com/podcast/] * Policytee [https://policytee.com/] * The Dirty 130 [https://dirty-130.com/] * The Extra 2 Minutes [https://extra2minutes.com/]
Becoming the Protege with Jacob Brawner
In the sixth installment of the "Becoming the Protégé" series on Power Producers Shop Talk, host David Carothers [https://www.linkedin.com/in/davidrcarothers/] speaks with contestant Jacob Brawner [https://www.linkedin.com/in/jacob-brawner/] of Brawner Insurance [https://www.brawnerinsurance.com/], based in Iowa and serving the Midwest. Jacob shares his unconventional path from being a teacher to joining his family's agency, originally focused on crop insurance. The conversation highlights Jacob's educational background as a key asset in his sales process, allowing him to patiently teach clients rather than just sell to them. They also discuss the importance of detaching from the outcome, the value of building a consistent pipeline, and how Jacob plans to leverage the mentorship and networking opportunities within The Protégé to accelerate his agency's growth. KEY HIGHLIGHTS: FROM THE CLASSROOM TO COMMERCIAL INSURANCE Jacob Brawner [https://www.linkedin.com/in/jacob-brawner/] explains his transition from teaching to insurance, driven by a desire to continue his father's legacy after his brother purchased the agency. He discusses the steep learning curve of moving from a specialized crop insurance focus to a broader commercial portfolio and how his teaching background gives him a unique advantage in educating clients. Sales as an Educational Process David [https://www.linkedin.com/in/davidrcarothers/] and Jacob [https://www.linkedin.com/in/jacob-brawner/] dive into the philosophy that sales is actually education. They agree that taking the time to explain the "why" behind coverages, renewal processes, and loss runs builds trust and leads clients to ask the right questions, ultimately making the sale a natural conclusion rather than a high-pressure pitch. DETACHING FROM THE OUTCOME & PIPELINE STRATEGY The conversation emphasizes the power of detaching from the outcome. David [https://www.linkedin.com/in/davidrcarothers/] shares his mindset that he enters every meeting already in the "worst-case scenario" (not having the account), so there is only upside. They discuss the critical need for a robust pipeline to remove the desperation from sales, allowing producers to walk away from bad fits and focus on long-term relationships. THE POWER OF MENTORSHIP AND NETWORKING Jacob [https://www.linkedin.com/in/jacob-brawner/] expresses his excitement for the mentorship aspect of The Protégé, noting that the Friday mentor calls alone are "priceless." He shares how the competition has already accelerated his growth and connected him with industry leaders, reinforcing David's point that the real victory lies in the process and the network built, not just the final prize. IDENTIFYING THE COMPETITION IN PROTEGE When asked who he sees as his stiffest competition, Jacob points to Aaron from the Carlyle Agency, citing their reputation as a "big deal" in the region. David offers his own take, noting that while Jacob, Joe, and Sam had the top video submissions, past seasons have shown that grit and execution often outweigh production value. Connect with: * David Carothers LinkedIn [https://www.linkedin.com/in/davidrcarothers/] * Jacob Brawner LinkedIn [https://www.linkedin.com/in/jacob-brawner/] * Kyle Houck LinkedIn [https://www.linkedin.com/in/kyle-houck/] Visit Websites: * Power Producer Base Camp [https://killingcommercial.com/power-producer-base-camp/] * Brawner Insurance [https://www.brawnerinsurance.com/] * Killing Commercial [https://killingcommercial.com/] * Crushing Content [https://www.crushing-content.com/] * Power Producers Podcast [https://killingcommercial.com/podcast/] * Policytee [https://policytee.com/] * The Dirty 130 [https://dirty-130.com/] * The Extra 2 Minutes [https://extra2minutes.com/]
Transforming Vehicle Warranties with Clinton Houck
In this episode of the Power Producers Podcast, David Carothers [https://www.linkedin.com/in/davidrcarothers/], Kyle Houck [https://www.linkedin.com/in/kyle-houck/], and Clinton Houck [https://www.linkedin.com/in/clinton-houck/] explore how technology, customer experience, and new product offerings are reshaping opportunities in the insurance industry. Clinton [https://www.linkedin.com/in/clinton-houck/], who started his career at State Farm and later moved into the insurtech space, shares how his path led him to Fair [https://www.fairwarranty.com/], a company reimagining the vehicle warranty space. Historically plagued by poor customer experiences and shady telemarketing tactics, warranties are being reinvented as a trustworthy, transparent, and agency-distributed product. KEY HIGHLIGHTS: DISRUPTING AUTO WARRANTIES Clinton Houk [https://www.linkedin.com/in/clinton-houck/] explains how Fair [https://www.fairwarranty.com/] eliminates dealership markups and regulation issues to offer independent agents a transparent, partner-focused warranty solution with a superior claims experience. THE "PLUS ONE" CROSS-SELL Learn how to seamlessly integrate warranty discussions into everyday workflows. This strategy offers clients critical financial protection against repair bills while boosting agency revenue and retention. CLOSING COMMERCIAL COVERAGE GAPS David [https://www.linkedin.com/in/davidrcarothers/] and Clinton [https://www.linkedin.com/in/clinton-houck/] highlight a major opportunity: protecting rideshare drivers and commercial fleets, which are often excluded by standard personal warranties, from cash flow shocks. PLUG-AND-PLAY SALES TECH Clinton details Fair’s [https://www.fairwarranty.com/] agent-friendly technology, from embeddable quoting links and APIs to an in-house sales team that can handle the entire process for your agency. Connect with: * David Carothers LinkedIn [https://www.linkedin.com/in/davidrcarothers/] * Clinton Houck LinkedIn [https://www.linkedin.com/in/clinton-houck/] * Kyle Houck LinkedIn [https://www.linkedin.com/in/kyle-houck/] Visit Websites: * Power Producer Base Camp [https://killingcommercial.com/power-producer-base-camp/] * Fair [https://www.fairwarranty.com/] * Killing Commercial [https://killingcommercial.com/] * Crushing Content [https://www.crushing-content.com/] * Power Producers Podcast [https://killingcommercial.com/podcast/] * Policytee [https://policytee.com/] * The Dirty 130 [https://dirty-130.com/] * The Extra 2 Minutes [https://extra2minutes.com/]
Becoming the Protege with Jeff Rountree
In this fifth installment of the "Becoming the Protégé" series on Power Producers Shop Talk, host David Carothers [https://www.linkedin.com/in/davidrcarothers/] chats with contestant Jeff Rountree [https://www.linkedin.com/in/jefftreerountree/], principal of the Roundtree Agency [https://www.linkedin.com/company/the-rountree-agency/]. The conversation is a flavorful blend of business strategy and culinary passion, as Jeff shares his journey from life insurance and corporate training to commercial ownership. They dive into the challenges of navigating an agency after a partner's passing, the importance of specialization in niche markets like health and fitness, restaurants, and contractors, and how Jeff's participation in The Protégé is already reshaping his professional life through networking and mentorship. KEY HIGHLIGHTS: FROM CORPORATE TRAINING TO AGENCY PRINCIPAL Jeff Rountree [https://www.linkedin.com/in/jefftreerountree/] shares his pivot from life insurance to commercial ownership, navigating a partner's passing to focus on niche specialization in markets like restaurants and contractors. THE PROTÉGÉ: MORE THAN A COMPETITION Jeff [https://www.linkedin.com/in/jefftreerountree/] joins Season 3 not just to win, but to leverage top-tier mentorship, expand his network, and accelerate his agency's growth through continuous learning. MASTERING THE TECHNICAL SIDE Jeff [https://www.linkedin.com/in/jefftreerountree/] emphasizes the need for "brain surgeon" precision in insurance auditing and classifications to differentiate himself from transaction-focused agents. CRAFTING THE UNDERWRITER NARRATIVE To prevent non-renewals, Jeff advocates for onsite client visits to build detailed, compelling stories for underwriters rather than simply submitting forms. BUSINESS ACUMEN WITH A CULINARY TWIST Using stories of cooking Katz's Deli pastrami and Italian pasta, Jeff illustrates how patience, preparation, and attention to detail are the secret ingredients for sales success. CONNECT WITH: * David Carothers LinkedIn [https://www.linkedin.com/in/davidrcarothers/] * Jeff Rountree LinkedIn [https://www.linkedin.com/in/jefftreerountree/] * Kyle Houck LinkedIn [https://www.linkedin.com/in/kyle-houck/] VISIT WEBSITES: * Power Producer Base Camp [https://killingcommercial.com/power-producer-base-camp/] * Roundtree Agency [https://www.linkedin.com/company/the-rountree-agency/] * Killing Commercial [https://killingcommercial.com/] * Crushing Content [https://www.crushing-content.com/] * Power Producers Podcast [https://killingcommercial.com/podcast/] * Policytee [https://policytee.com/] * The Dirty 130 [https://dirty-130.com/] * The Extra 2 Minutes [https://extra2minutes.com/]
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