Powerful On Purpose
Publishing a book is easier than ever—but building a successful author career? That’s a different story. In this episode of Powerful on Purpose, bestselling author and publisher Lana McAra shares the truth about today’s publishing industry, why so many authors struggle to market their books, and what writers really need to build sustainable careers beyond the algorithm. Lana McAra is an award-winning international bestselling author, ghostwriter of more than 50 books, and founder of Vendella Publishing. With over one million copies sold and decades of experience in traditional publishing, ghostwriting, and author coaching, Lana brings a rare insider perspective to the realities of publishing today. In this conversation, you’ll learn the difference between traditional publishing, hybrid publishing, and self-publishing, why most publishers no longer handle marketing for authors, how to create a long-term author business, and what actually helps books stand out in an overcrowded market. Lana also shares the deeply personal story behind building Vendella Publishing—a publishing model designed to help authors keep their rights, keep their royalties, and receive real support instead of being left to figure everything out alone. Whether you’re writing your first book or trying to grow your visibility as an author, this conversation offers honest insight into what publishing really looks like today. ✨ Lana’s Free Gift – The Novel Notebook, a free organizational tool for writers at lanamcara.com [http://lanamcara.com] Chapters 00:00 – Meet Lana McAra 02:00 – Her 14-year publishing journey 05:00 – Why publishing changed 08:00 – Traditional publishing myths 12:00 – The reality of book marketing 16:00 – Why authors struggle today 19:00 – The truth about hybrid publishing 23:00 – Losing rights to your books 27:00 – Building Vendella Publishing 31:00 – Authors helping authors 34:00 – Why good books matter most 37:00 – Lana’s Novel Notebook tool 40:00 – Advice for aspiring authors #powerfulonpurposepodcast #publishingtips #selfpublishing #authorsupport #writingcommunity
49 episodios
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