How To Audit a Google Ads Account (Real-Life Example!): PPC UNLEASHED (EP. 4)

Ranking PPC Lead Generation Industries

In this episode, I rank some of the most popular or common PPC Industries that you might find yourself managing as a PPC Google Ads specialist. I rank them based on difficulty, time consumption, offline conversion tracking capabilities (including conversion lag), growth potential and fun factor.

6 Tips To Get Better At Google Ads - PPC UNLEASHED (EP 7)

Welcome to our episode 7! In this episode, we’re 6 going over 6 of my favorite tips to get better at Google Ads.  Here’s a sneak peek at the tasks we cover: 1. Use the Google Ads Mobile App 2. Find historical trends and search volume using the Keyword Planner 3. Stop focusing so much on Cost per conversion and ROAS - consider focusing on conversion rate 4. Quality score is a waste of time 5. Use Microsoft Clarity to find GCLIDS and upload offline conversions 6. Learn more about business + marketing to get better at PPC Let's get started on your Google Ads journey to success!

How To Onboard Google Ads Clients: PPC Unleashed (EP 6)

Welcome to our episode 6! In this episode, we’re diving deep into our onboarding process for new Google Ads clients. I’ll be sharing our comprehensive Asana project and walking you through all 12  tasks my agency follows to ensure no mistakes are made, nothing falls through the cracks, and we reduce friction every step of the way. We believe that a seamless onboarding experience sets our clients up for success, makes a great first impression, and strengthens our long-term relationships.  Here’s a sneak peek at the tasks we cover: 1. Obtain Access: We start by securing all necessary account permissions. 2. Research & Strategy (PPC): Detailed research and strategic planning tailored to each client. 3. Strategy QA: A thorough quality assurance check of our strategy. 4. PPC Landing Page Creation: Designing high-converting landing pages for PPC campaigns. 5. PPC Campaign Build: Building effective, targeted PPC campaigns. 6. Conversion Tracking: Setting up robust conversion tracking mechanisms. 7. Call Tracking: Implementing call tracking to capture valuable phone leads. 8. Campaign QA: Ensuring every aspect of the campaign is optimized and error-free. 9. Assign Optimization Cadence: Establishing a schedule for regular campaign optimizations. 10. Campaign Launch: The exciting moment when we launch the campaign. 11. Bid Reviews/Health Check: Regular reviews and health checks to ensure optimal performance. 12. Dashboard/Reports Setup: Creating intuitive dashboards and reports for transparent performance tracking. Join us as we explore each step in detail and demonstrate how our meticulous process helps clients achieve their marketing goals efficiently and effectively. Don't forget to like, subscribe, and hit the bell icon to stay updated with our latest videos! If you have any questions or need further assistance, drop them in the comments below. Let's get started on your Google Ads journey to success!

How I Broke Google Ads to 3x My Traffic: The John Moran Strategy (PPC UNLEASHED: EP 5)

In this episode of PPC Unleashed, I dive deep into replicating John Moran's insane strategy of intentionally breaking conversion tracking to manipulate Google's ad algorithm. Following John's method, I saw a 3x increase in clicks and a significant drop in average CPC, resulting in a massive boost in search impression share and top position rates. However, the influx of colder traffic led to a decrease in conversion rates, a challenge I aim to tackle with further optimizations. Key Highlights: Impressions: +186% Clicks: +291% CTR: +36% Avg. CPC: -17.53% Cost: +222% Search Impr. Share: +49% Search Top IS: +75% Search Abs. Top IS: +59% Discover how this strategy unlocked the potential for scaling my campaign like never before. Despite some pushback from the PPC community, my hands-on experience confirms the method's effectiveness. Join me as I share the step-by-step process I followed and the surprising results that challenge conventional Google Ads wisdom. Whether you're watching or listening, this episode is packed with actionable insights and practical steps to help you maximize your ad performance. Tune in to learn how you can leverage this strategy to boost your traffic and potentially skyrocket your campaigns.

How To Audit a Google Ads Account (Real-Life Example!): PPC UNLEASHED (EP. 4)

Welcome back to PPC Unleashed! In Episode 4, we're diving deep into a real-life Google Ads audit. Join us as we walk you through the step-by-step process of auditing an account, highlighting the key findings and actionable recommendations to optimize ad performance. Tune in now to get expert insights and practical tips for auditing and optimizing your Google Ads account.