PPC Live The Podcast - The F*ck ups that led to Triumphs

EP334 - When Location Targeting Goes Rogue ft Sophie Fell

Summary In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns. Sophie emphasizes the need for humility and continuous learning in the fast-evolving PPC landscape, as well as fostering a culture of experimentation and learning within teams. The conversation also touches on the role of AI in PPC and the importance of maintaining fundamental practices even when using advanced tools like Performance Max. Takeaways * Always double-check your campaign settings before launching. * Client communication is crucial when mistakes happen. * Learning from mistakes is part of growth in PPC. * AI tools like Performance Max require fundamental knowledge. * Fostering a culture of learning helps teams innovate. * Mistakes can lead to valuable lessons and improvements. * PPC practitioners must stay updated with industry changes. * Humility is essential in the ever-evolving PPC landscape. * Encourage team members to experiment and learn from failures. * Everyone in the industry makes mistakes, and that's okay. Chapters 00:00 Introduction to Sophie Fell and Her Journey 04:05 The Campaign F-Up: A Lesson Learned 07:15 Client Reactions and Handling Mistakes 10:05 Post-Mortem: Analyzing the Error 13:08 Advice for Handling Campaign Mistakes 16:01 Final Takeaways and Best Practices 18:57 The Role of AI in Advertising 23:07 Embracing Failures and Learning 28:48 Creating a Culture of Accountability and Growth 35:13 Outro.mp3 Follow Sophie on LinkedIn [https://www.linkedin.com/in/sophiefellppc/] Subscribe to Nils' ⁠newsletter ⁠ [https://nilsrooijmans.com/free-google-ads-scripts-the-ultimate-list/] PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠⁠⁠PPC Live event⁠⁠⁠ [https://ppc.live], February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans

In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value of communication with clients during crises and the need for a culture of learning from mistakes in the PPC industry. The conversation also touches on common pitfalls in PPC management and strategies for effective campaign management. Takeaways * Even experts make mistakes in PPC management. * Ignoring Google alerts can lead to significant issues. * Proper onboarding is crucial for new clients. * Root cause analysis helps prevent future mistakes. * Communication with clients is key during crises. * Conversion tracking is essential for successful campaigns. * Monitoring ad spend during peak times is critical. * Double counting conversions can inflate performance metrics. * Creating a culture of learning from mistakes is important. * Always be testing and adapting strategies. Chapters 00:00 Introduction to Nils and His Expertise 06:38 The Digital Nomad Lifestyle 10:37 Mistakes in PPC Management 15:36 Client Relationships and Accountability 20:19 Fixing Issues and Learning from Mistakes 20:38 Navigating Google Ads Challenges 22:33 Crisis Management and Client Communication 24:35 Learning from Mistakes: Root Cause Analysis 25:00 The Importance of Conversion Tracking 26:00 Common Mistakes in PPC Management 29:51 The Role of Mistakes in Growth 31:03 Fostering a Culture of Learning 33:20 The Future of PPC: Adapting to Change Follow Nils on LinkedIn [https://www.linkedin.com/in/nilsrooijmans/] Subscribe to Nils' newsletter [https://nilsrooijmans.com/free-google-ads-scripts-the-ultimate-list/] PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠⁠PPC Live event⁠⁠ [https://ppc.live], February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

EP332 - 10K Down the Drain ft Boris Beceric

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes. The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campaigns. Boris also highlights common mistakes in automation and the significance of sharing failures to foster a more authentic industry dialogue. Takeaways * Mistakes are inevitable in the PPC industry. * Effective communication with clients is crucial when mistakes occur. * Implementing guardrails can help prevent future errors. * Taking ownership of mistakes is essential for personal growth. * Testing strategies should be done strategically and within budget constraints. * Never assume anything; always double-check your work. * Sharing mistakes can foster authenticity in the industry. * Automation should not be blindly accepted; evaluate recommendations critically. * The journey in PPC is as important as the destination. * Learning from failures is key to success in marketing. Chapters 00:00 Introduction to Boris and His Expertise 03:04 The Importance of Clarity in Google Ads 05:56 Learning from Mistakes: Boris's Experience 08:45 Handling Mistakes with Clients 11:43 Mindset and Guardrails for Success 16:44 Taking Ownership of Mistakes 19:13 Strategic Testing in Marketing 22:52 Common Mistakes in Automation 27:13 The Importance of Sharing Failures 29:50 The Journey of Learning and Growth Follow Boris on LinkedIn [https://www.linkedin.com/in/borisbeceric/] Boris' EP on Bandcamp [https://futonfrenzy.bandcamp.com/] PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠PPC Live event⁠ [https://ppc.live], February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

EP331 - The £15,000 Landing Page Mistake ft Dale Olorenshaw

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Takeaways: In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Chapters: 00:00 Introduction & Meet Dale Olorenshaw 02:06 Setting the Stage 05:25 The £15,000 Mistake Revealed 09:00 The Dreaded Client Email 11:39 Immediate Response & Team Support 13:43 Rebuilding Trust with the Client 15:48 The Growth Team's Role 17:11 Crisis Management Advice 19:20 Lessons Learned & Changes Made 22:04 Key Takeaways from the Story 23:13 Common Mistakes Dale Still Sees 25:30 SMB-Specific Advice 27:47 Why Talking About Mistakes Matters 29:31 Building a Mistake-Tolerant Culture 31:41 PPC Career as a Movie 33:53 Where to Find Dale & Closing 35:15 Outro & Announcements Follow Dale Olorenshaw on LinkedIn [https://www.linkedin.com/in/dale-olorenshaw/] PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: PPC Live event [https://ppc.live], February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [ ⁠https://bit.ly/pluwhatsapp] Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠ [ ⁠https://ppc.live/newsletter-sign-up⁠]

EP330 - How Ignoring Red Flags Cost Us ft Chris Ridley

In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relationships, the challenges of AI in marketing, and the value of sharing mistakes to foster a learning environment. The conversation emphasizes the need for psychological safety in teams and the importance of building strong client relationships based on transparency and understanding. Takeaways: * Not every new bit of business is good for your business. * Understanding profit margins is crucial before onboarding clients. * Communication is key to resolving issues quickly. * Red flags in clients don't mean they're bad; they may just need more development. * Building a supportive team environment fosters growth and learning. * Mistakes are valuable learning opportunities in the PPC industry. * AI should not replace fundamental campaign structures. * Psychological safety allows for honest discussions about mistakes. * Client relationships can improve through transparency and collaboration. * It's important to share experiences of failure to help others grow. Chapters 00:00 Introduction and Background 02:47 The Importance of Discovery Calls 05:49 Identifying Red Flags in Client Relationships 08:46 Learning from Mistakes and Team Dynamics 11:47 The Role of Management in Mistake Recovery 14:48 Client Communication and Expectations 17:47 Conclusion and Key Takeaways 21:25 Navigating Client Conversations 23:52 Understanding Client Needs and Expectations 27:23 The Importance of Team Support 30:02 Common Mistakes in PPC Campaigns 34:27 The Value of Sharing Mistakes 37:12 From Setbacks to Success Find Chris on ⁠LinkedIn⁠ [https://www.linkedin.com/in/chris-ridley/] The tool [https://docs.google.com/spreadsheets/d/1zPCv1xONDTQbvlYZBiMApU8MHOUBVKc7oUtYL_up1ik/edit?usp=sharing] I mentioned to calculate Revenue (or Profit) on investment Sponsor Chris [https://justgiving.com/page/chris-ridley-longest-parkrun] to raise money for Park Run PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠ [https://ppc.live]event is on February 5th Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [ ⁠https://bit.ly/pluwhatsapp] Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠ [ ⁠https://ppc.live/newsletter-sign-up⁠]