PPC Live The Podcast - The F*ck ups that led to Triumphs

In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a targeting error in a PPC campaign and the surprising reactions from her team and clients. The discussion covers how to manage and communicate errors, the importance of honesty in client relationships, and the value of creating an environment where team members feel comfortable admitting their mistakes. Betty also emphasizes the prudent use of AI in PPC and the need for industry professionals to share their mistakes to foster learning and authenticity. The episode closes with a reminder to always double-check PPC settings and offers a sneak peek into upcoming PPC Live events.00:00 Introduction to PPC Live Podcast00:47 Meet Elisabetta Nicoli: PPC Expert06:13 Diving into the Mistake11:01 Handling the Aftermath16:30 Lessons Learned and Moving Forward17:26 The Importance of a Checklist18:27 Questioning Good Results20:06 Owning Your Mistakes21:23 Creating a Culture of Transparency24:26 Learning from Industry Mistakes27:12 The Role of AI in Digital Marketing30:00 Final Thoughts and Career Reflections33:04 Upcoming Events and Opportunities Find Betty on ⁠LinkedIn⁠ [https://www.linkedin.com/in/elisabetta-nicoli/] ⁠ Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.themarketinganu.com] PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ [https://bit.ly/ppclivejul25] event is on July 31st or October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [ ⁠https://bit.ly/pluwhatsapp] Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠ [ ⁠https://ppc.live/newsletter-sign-up⁠]

Navigating PPC Pitfalls: Lessons from Facebook Ad Expert Sarah SalIn this episode of PPC Live, host Anu introduces the podcast's new format, bringing experts directly to the listeners. Anu speaks with Sarah Sal, a renowned Facebook ad specialist, known for her engaging and often sarcastic takes on digital marketing. Sarah shares a story about how a sarcastic blog post nearly destroyed her lead generation on Facebook, emphasizing the importance of diversifying marketing channels. The conversation covers various topics, including AI's role in ad copy, common mistakes in Facebook ad management, and the significance of sharing failures as part of professional growth. The episode also touches upon Sarah's career journey, and Anu concludes with details about upcoming PPC Live events and her new PPC mindset coaching program. 00:00 Introduction to PPC Live The Podcast 01:06 Meet Sarah Sal: Facebook Ad Specialist 02:36 The Matcha vs Coffee Debate 04:41 Discussing Major F-Ups in PPC 05:29 The Sarcasm Incident: A Costly Joke 12:40 Navigating Client Expectations and Budgeting 18:03 Email Issues and Targeting Problems 18:20 The Importance of Educational Content1 8:47 The Coffee Shop Analogy 19:21 Common AI and Facebook Ad Mistakes 21:56 The Persuasive Power of Personal Stories 24:16 The Pitfalls of AI in Advertising 26:15 The Value of Learning from Mistakes 30:10 The King and the Clown: A Marketing Lesson 32:22 Final Thoughts and Upcoming Events Find Sarah on ⁠LinkedIn⁠ [https://www.linkedin.com/in/sarah-sal-454a1460/] and her site⁠ [https://www.sarah-sal.com/] Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.themarketinganu.com] PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ [https://bit.ly/ppclivejul25] event is on July 31st Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [ ⁠https://bit.ly/pluwhatsapp] Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠ [ ⁠https://ppc.live/newsletter-sign-up⁠]

In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for personal and professional development. 00:00 Welcome to PPC Live The Podcast 00:39 Introducing Sarah Stemen 02:26 Sarah's Fashion Consultant Journey 05:28 The PPC Gals YouTube Channel 06:20 Discussing PPC F-Ups 07:00 Client Challenges and Lessons Learned 18:50 The Importance of Confidence in Your Career 19:14 Age and Authority in the Workplace 20:03 Documenting and Owning Mistakes 21:11 Real-Life Example of a Major Mistake 23:46 The Pitfalls of Focusing Solely on ROAS 26:11 Alternative Metrics to ROAS 28:45 The Role of AI in PPC 30:59 The Value of Discussing Mistakes 34:28 Fun and Final Thoughts Find Sarah on LinkedIn [https://www.linkedin.com/in/sarahstemen/] and YouTube [https://www.youtube.com/@PayPerClickGals]⁠ Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠ [https://www.themarketinganu.com] PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠ [https://bit.ly/ppclivejul25] event is on July 31st Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠ [ ⁠https://bit.ly/pluwhatsapp] Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠ [ ⁠https://ppc.live/newsletter-sign-up⁠]

In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons. Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingly generated positive results. The conversation highlights the importance of trust, both within teams and with clients, as well as the necessity of allowing AI and automation algorithms time to learn and optimize. Practical advice includes avoiding major changes on Fridays, taking a moment to breathe before reacting to mistakes, and fostering an open environment where learning from errors is normalized. The episode also touches on broader industry practices and the benefits of honest discussion about common mistakes. Key Takeaways: * Mistake: Kate accidentally set a target ROAS to 40% instead of 400%, leading to unexpected high spend. * Surprising Outcome: The campaign actually performed well, uncovering new sales opportunities. * Lesson 1: Never make big changes on a Friday—you risk weekend issues without oversight. * Lesson 2: Always double-check even simple inputs to avoid costly errors. * Lesson 3: Build trust with clients—owning up to mistakes and handling them well builds credibility. * Lesson 4: Don’t over-constrain campaigns—loosening ROAS targets can sometimes yield better performance. * Lesson 5: In the AI/PMax era, avoid constant changes—let algorithms learn and optimize. * Lesson 6: Give changes time to stabilize before evaluating results (at least 1–2 weeks). * Final Advice: Mistakes are inevitable—how you respond and resolve them matters most. 00:00 Introduction to PPC Live The Podcast 01:14 Meet Kate Luke: Digital Transformation Expert 04:01 Kate's Early Career Mistake 06:57 Lessons Learned and Client Trust 13:06 Advice for Handling Mistakes 13:29 Handling Client Mistakes with Confidence 13:44 Lessons Learned from Simple Mistakes 14:25 The Importance of Double-Checking 14:49 Saying No to Friday Changes 16:38 Encouraging Open Conversations About Mistakes 17:55 Creating a Safe Space for Juniors 19:27 Navigating AI and Automation in PPC 20:54 The Learning Period in AI Systems 23:02 Final Thoughts and Farewell Find Kate on ⁠⁠LinkedIn⁠ [https://www.linkedin.com/in/kate-luke-2bba63b1/]⁠ Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠ [https://www.themarketinganu.com] PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠ [https://bit.ly/ppclivejul25] event is on July 31st Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠ [ ⁠https://bit.ly/pluwhatsapp] Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠ [ ⁠https://ppc.live/newsletter-sign-up⁠]

In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story of a £20K overspend at his former agency and the valuable lessons learned from the experience. Key Takeaways For PPC Professionals Facing Mistakes: - Stay Calm: Remember that no lives are at stake in PPC - Own It Completely: Take full responsibility without making excuses - Be Proactive: Report issues yourself rather than having them discovered - Learn and Improve: Use mistakes as opportunities for systemic improvements For Managers: - Respond with support and problem-solving rather than blame - Recognize that integrity in crisis reveals character - Use individual mistakes to improve team processes On AI in PPC: - Common Mistake: Over-complicating AI implementation because it's trendy - Better Approach: Start with actual problems you need to solve - Reality Check: Ensure you have the basics covered before adding sophisticated AI solutions 00:00 Introduction to PPC Live Podcast 01:18 Meet Serge Nguele: PPC Expert and Marathon Runner 05:29 Serge's Biggest PPC Mistake 08:17 The Aftermath and Lessons Learned 14:42 Agency Mistake and Resolution 15:44 Learning from Mistakes 17:21 Building Trust and Integrity 20:45 Advice for Handling Overspending 22:58 AI in Paid Search 24:42 Fun and Farewell Find Serge on ⁠LinkedIn⁠ [https://www.linkedin.com/in/serge-nguele/] Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠ [https://www.themarketinganu.com] PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠PPC Live London⁠⁠⁠ [https://bit.ly/ppclivejul25] event is on July 31st Follow us on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/ppcliveuk/] Follow us on ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ [https://www.twitter.com/ppcliveuk] Join our ⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠ [ ⁠https://bit.ly/pluwhatsapp] Subscribe to our ⁠⁠⁠⁠⁠⁠⁠Newsletter⁠ [ ⁠https://ppc.live/newsletter-sign-up⁠]