🎥 Why Is KATUN betting on (Office) Print(ers)?

📲 Episode 20bonus • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴: 19 min.

Episode 20b • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 : 19 min. Agentic print buying is around the corner. We came back from BOPE26 - the Benelux Online Print Event - inspired.  To understand what it actually means for our industry, we built a working proof of concept.  Here's what we learned.  • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 *Disclamer ! - offline Demo pricing only - not indicative of actual market rates. Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data.  For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner. Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence.  While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world.  The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months. 💬 Working on this? Thinking about it? Not convinced yet?   Tag someone who needs to hear this! - This conversation is just getting started. © Weber&Michiels

🎥 Episode 20 • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝗔𝗜 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝘀𝗵𝗮𝗸𝗶𝗻𝗴 𝘂𝗽 𝘁𝗵𝗲 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱.

Agentic print buying is around the corner. We came back from BOPE26 - the Benelux Online Print Event - inspired. To understand what it actually means for our industry, we built a working proof of concept.  Here's what we learned.  #PRINTisback podcast - Episode 20 * 𝘍𝘶𝘭𝘭 𝘦𝘱𝘪𝘴𝘰𝘥𝘦 *Disclamer ! - offline Demo pricing only - not indicative of actual market rates. Our Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data. For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner. Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence. While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world. The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months. 💬 Working on this? Thinking about it? Not convinced yet?  Tag someone who needs to hear this! - This conversation is just getting started. ©Weber&Michiels

🎥 The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.

🎥 The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges. Most print companies are losing relevance in a digitalized world - but the secret to standing out again isn’t technology, it’s Marketing & Data. In this eye-opening conversation, Gee Ranasinha, CEO of Kexino Agency, exposes how print businesses are underutilizing their most persuasive, tactile assets and urges a fundamental shift in marketing mindset. Time is precious - and in a crowded marketplace, failure to adapt can mean extinction. This episode is perfect for print industry leaders, marketing professionals, and anyone eager to unlock print’s true potential amid rapid technological change. We break down: * Why print industry marketing is often technology-driven but not customer-driven * Practical strategies to elevate print from commodity to value-added service * How to leverage AI intelligently without sabotaging manual workflows * The importance of understanding your target audience’s fears, motivations, and future needs * The role of personalized versus individual print in sustainability and differentiation

🎙️Episode 19 - The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.

Most print companies are losing relevance in a digitalized world - but the secret to standing out again isn’t technology, it’s Marketing & Data. In this eye-opening conversation, Gee Ranasinha, CEO of Kexino Agency, exposes how print businesses are underutilizing their most persuasive, tactile assets and urges a fundamental shift in marketing mindset. Time is precious - and in a crowded marketplace, failure to adapt can mean extinction. This episode is perfect for print industry leaders, marketing professionals, and anyone eager to unlock print’s true potential amid rapid technological change. We break down: * Why print industry marketing is often technology-driven but not customer-driven * Practical strategies to elevate print from commodity to value-added service * How to leverage AI intelligently without sabotaging manual workflows * The importance of understanding your target audience’s fears, motivations, and future needs * The role of personalized versus individual print in sustainability and differentiation

🎥 Why Is KATUN betting on (Office) Print(ers)?

🎥 Video version Why Is Katun Betting on (Office) Print — and on a New Breed of Hardware Printers? In a world quick to label print as a declining or even dying industry, Katun is taking a very different stance. Instead of stepping back, they are doubling down—investing, innovating, and actively shaping the future of office printing. In episode 18, we explore this strategic direction through insights from Heidi Boller, former GM, and Cinzia Gandini, the new General Manager for EMEA. Together, they outline how Katun is navigating today’s market challenges and turning them into opportunities, guided by a clear focus on innovation, sustainability, total cost of ownership, and strong dealer partnerships. Katun’s move into the office printing segment is not a gamble - it’s a calculated response to an evolving market.  They are not simply betting on print; they are positioning themselves as a key force in what comes next for the (office) printing industry. Hence, print is back - and Katun is proving it.