So what, why, & who cares? A framework with Doug Kimball, Digital Science

So what, why, & who cares? A framework with Doug Kimball, Digital Science

In this episode, we're joined by Doug Kimball, Senior Director of Product Marketing at Digital Science, who shares his unconventional journey from counseling to product marketing – and the through-line that connects both: clear, human communication. Doug unpacks his go-to framework – "So What? Why? Who Cares?" – and how it keeps messaging sharp and impactful. He reflects on his time at Nielsen, where a rare pivot through sales gave him a 360° view of how products are built and sold, and at Blue Yonder, where he developed competitive strategy from scratch. Now at Digital Science, he's focused on building a cohesive product marketing team and the frameworks to help it thrive. He's also authored a book on messaging and is active on LinkedIn as a mentor and connector.

From Samsung to startups: The many faces of product marketing with Amruta Hunnurkar

What does it really take to make a product launch land? Amruta Hunnurkar, Go-to-Market Lead at Amazon EMEA, brings 14 years of product marketing experience to unpack why the discipline is far more than a support function but a core revenue driver. Drawing on her time at Samsung and in the startup world, Amruta explores how the rules of the game shift depending on where you work: structured process versus scrappy agility, big-brand playbooks versus getting in the room early. She also draws a sharp distinction between a product launch and a product marketing launch, and explains why confusing the two can cost you.

Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona

What does it take to build genuine trust with your customers – especially when the stakes couldn't be higher? In this episode, we sit down with Angeline Giammona, a product marketing leader whose career is a masterclass in meeting people where they are. Angeline takes us through her time at Bobbie, an infant formula company, where she built lifecycle marketing and customer engagement strategies from the ground up – including a fundraising campaign that sold out in under three hours. She opens up about what it really means to market in high-emotion, high-trust categories, and why understanding your customer's world matters far more than promoting your product's features.

Mastercard, $1.2B, and a cybersecurity brand problem, with Jess Shields, Mastercard

What does it take to market cybersecurity at one of the world's most recognized brands? Jess Shields, Director of Product Marketing at Mastercard, brings 20 years of hard-won experience to this conversation. From leading the global launch of Mastercard's acquisition of Recorded Future, a major player in threat intelligence, to navigating the complex dance between product marketing and product management, Jess breaks down what it really means to bring enterprise security products to market with clarity and impact. She shares the practical frameworks she swears by (including a four-quadrant prioritization grid that keeps her and her PM partners aligned), her philosophy on customer-centric positioning, and why she believes product marketers need a seat at the table from day one – not just at launch.

Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh

What does it really take to make product marketing drive revenue – not just awareness? In this episode, fractional CMO Aruna Inalsingh pulls back the curtain on her unconventional path from engineer to startup marketing consultant, and shares what she's learned working across wildly different industries – from beauty and fashion to drone manufacturing. Aruna makes the case for a smarter, more balanced approach to product marketing: one that delivers quick wins without losing sight of long-term strategy.