ProductLed Podcast

Creating effective SaaS pricing can be challenging. You need to balance customer value with business goals while making it easy for prospects to choose the right plan. In this episode, Wes reveals the exact 4-step Value Ladder Framework that top SaaS companies use to nail their pricing strategy - plus shows you how to build a complete pricing page in under 15 minutes using AI. Key Highlights: * 01:03: The Value Ladder Framework overview * 02:06: Identifying your value metric  * 03:17: Finding your ideal price point * 04:30: Live demo - Using the ProductLed Pricing Page GPT * 10:00: How to determine pricing based on competitor research * 12:08: Designing the final pricing page with AI tools Stop guessing at your pricing.  Use this scientific framework to build pricing pages that actually convert prospects into paying customers. Resources: 🤖 ProductLed Pricing Page GPT [https://chatgpt.com/g/g-68503264e42881919c8d92badc088f81-productled-pricing-page-builder] 🖱️ Mouseflow.com (example company used in demo) 🧠 Sign up for the ProductLed Newsletter [https://productled.com/newsletter?utm_source=podcast&utm_medium=organic&utm_campaign=newsletter-promo]

In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo generation market. Key Takeaways: [00:01:17] The unconventional $1 acquisition story [00:05:55] The product was "complete shit" initially - 10% refund rate vs 2% today [00:11:17] Why they invested in SEO and marketing automation early on [00:14:15] Building the foundations: marketing automation flows for 20-30 users that scale to thousands [00:16:30] Scaling AOV from $15 to $47 and how it unlocked new channels [00:21:25] How 9% conversion rates attracted top affiliates (vs industry standard 1-2%) [00:24:44] The 3 moats: 24/7 support, SEO dominance, and lowest COGS in the industry [00:27:16] Building a 50/50 marketing-tech team (unusual for most tech companies) [00:32:12] Channel breakdown: 80K from affiliates, 80K from Google Ads, plus SEO and Reddit [00:39:17] Current metrics: 7,000 monthly clients, 20 team members, 3-minute support response time [00:42:07] What he'd do differently: go all-in sooner instead of staying part-time Learn more about Ricardo: Connect with Stijn on LinkedIn [https://www.linkedin.com/in/ricardo-ghekiere/?originalSubdomain=be]

After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR. In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double, Double) - not as a theoretical model, but as a practical roadmap he's seen work across his PE portfolio and enterprise scaling experience. This isn't about growth hacking tactics. But it's about understanding that each stage of rapid scaling requires completely different strategic muscles. The discussion reveals why most founders fail at T2D3 by trying to solve the right problems at the wrong time, how to navigate the brutal transition from startup agility to enterprise execution, and the counterintuitive reality that people - not product or market - become your primary growth constraint after $20M ARR. Key Highlights:  01:27: The T2D3 framework decoded 13:56: Why chasing new customers kills growth 17:51: The muscle-building phase that breaks most companies 24:40: The people scaling crisis 47:19: The founder bottleneck  Learn more about Stijn's work: T2D3 Book [https://www.amazon.com/T2D3-software-startups-scale-where/dp/B09JRN8B95] Kalungi - B2B SaaS Marketing Agency [https://www.kalungi.com/b2b-saas-marketing-snacks-podcast] Connect with Stijn on LinkedIn [https://www.linkedin.com/in/stijnhendrikse/]

In today's episode, Wes Bush announces the launch of the Product-Led MBA, a comprehensive nine-week program designed to address the massive talent shortage in product-led growth (PLG). After nine years of helping over 400 companies generate $1 billion in self-serve revenue, he identifies a critical gap: there’s a real shortage of talent that understands the full spectrum of PLG implementation.  The Product-Led MBA teaches "full stack product-led growth," covering everything from strategy and user research to pricing, data analytics, and team building. This implementation-focused program provides real-world skills, templates, and a proven system that participants can immediately apply to any company, making it a valuable career investment in an AI-driven economy where PLG skills remain highly sought after. Key Highlights: * 00:47: Massive talent shortage in PLG  * 03:49: Get templates and systems we use with our clients * 05:16: AI-proof your career with high-demand PLG skills * 07:34: Limited time: $549 (50% off) for first 100 people Learn more about the Product-Led MBA program [https://productled.com/mba]

In today’s episode, Wes explores creating a frictionless onboarding experience to showcase a product’s value in under seven minutes. He introduces the Bowling Alley Framework, a strategy to direct users quickly to the value of a product by mapping out the shortest path—from sign-up to success. Wes explains that effective onboarding should eliminate unnecessary steps, label essential ones, and set up “bumpers” to guide users back if they stray. Product bumpers, like tooltips and progress bars, keep users on track, while conversational bumpers, such as emails and support messages, re-engage users who have dropped off. This combined approach helps retain new users and boosts their likelihood to upgrade. Key Highlights: * 00:44: Importance of an effortless experience for retention. * 02:09: Overview of the Bowling Alley Framework. * 04:36: Building a straight line for users to see value. * 10:08: Adding profiling questions to personalize the user journey. * 14:28: How to streamline onboarding and reduce the number of steps * 19:05: Role of product and conversational bumpers to re-engage users You can buy The Product-Led Playbook here. [https://productled.com/playbook]