"You Can't Steer a Parked Car" - Kelly Lundberg on Personal Brand, Identity & Taking Action | Ep 10

The Mindset Coach Who Almost Talked Herself Out of It | Ep 13

Shelley Bosworth spent 25 years climbing the corporate ladder at global brands like Starbucks, Tesco, and KFC. She had the house, the car, the holidays everything she'd worked for. And then she watched her in-laws lose their chance to live out their dreams, and something shifted. In this episode, host Romeo Coston sits down with Shelley as she opens up about walking away from corporate at the peak of her career, launching a coaching business right before a global pandemic hit, navigating her husband's redundancy, and what it actually took to keep going when she had every reason to quit. We get into: ✅Limiting beliefs and why they don't disappear overnight ✅The real reason people struggle to show up on social media ✅Why most people know what they need to do but still don't do it ✅The difference between theory and applied knowledge ✅How to give yourself permission to want more without feeling guilty for it #ProjectWIRE #mindset #entrepreneur #coaching #podcast #podcastclips #business #dubai #dubaientrepreneurs #scale #collaboration #courage

Digging Deep Is the Cost | Sue and Achasah of Women Who Thrive | Ep 12

‼️ For the BEST part, watch till the very end ‼️💭 Sue and Achasah didn't plan to build a community. They threw a gathering of 25 women on International Women's Day, technically still during COVID lockdown, and no one wanted to leave.Five years later, Women Who Thrive runs 10+ events a month across Dubai and is striving toward world domination.🎬 In this episode host Romeo Coston sits down with both co-founders for one of the most honest conversations on the show yet.They get into what it actually costs to build something real. The control you have to let go of, people you lose along the way, the version of yourself you have to stop hiding, and why most people stay stuck.This one goes deep.⚡️The accidental origin of Women Who Thrive⚡️Why community and business tension⚡️The high-five system that keeps them going⚡️Why you cannot "un-edit" yourself alone⚡️What being ready for change actually looks like⚡️The mindset shift that reframes everything🔔 Subscribe so you don't miss what's next!🙏🏾 Tell a friend.🚨Check out Women Who Thrive 👉🏽 https://www.women-whothrive.com/#ProjectWIRE #WomenWhoThrive #podcast #Dubai #community #selfimprovement #wellness #womeninbusiness #scale #entrepreneur #coaching

Lost $280K in Pipeline Overnight... Then Gave Herself 30 Days to Save Everything | Ep 11

What do you do when a war wipes out your entire pipeline and your business account hits zero? You document it. Raw. Unfiltered. Live.Julie Donjoux, founder of Julie Donjoux Home Consulting in Dubai, walked away from a decade-long corporate career at companies like HP and 3M to build something she actually believed in. Two years in, a war changed everything overnight.In this episode, Julie sits down with Romeo to talk about the real side of entrepreneurship that no one posts about: the $280K pipeline that evaporated, the three months of zero income, the burnout from year one, a late-stage ADHD diagnosis, and why she still says this is the happiest she's ever been.She also shares why she's launching a 30-day live documentary series - showing up every day with no filter, no edits, and no guaranteed outcome.This episode covers:- Leaving corporate to pursue a dream with no formal design background- Arriving in Dubai with a backpack and €1,000 - 11 years ago- How a war can take a business from thriving pipeline to zero overnight- Burnout, ADHD, and finally understanding how your brain works- Why resilience beats motivation every time- The difference between a plan B and a pivot- The "museum morning" framework from The Big Five for LifeSignature Takeaway: "Ask yourself every..."Follow Julie's 30-day journey:📸 Instagram: Julie Donjoux Home Consulting💼 LinkedIn: Julie Donjoux

"You Can't Steer a Parked Car" - Kelly Lundberg on Personal Brand, Identity & Taking Action | Ep 10

What if the thing holding you back isn't your strategy... it's the story you keep telling yourself? In Episode 10 of Project Wire, host Romeo Coston sits down with international personal brand strategist, keynote speaker, and author Kelly Lundberg to unpack what it really takes to build a brand that opens doors, creates revenue, and reflects who you actually are. Kelly went from cabin crew in Edinburgh to launching the Middle East's first personal shopping agency in Dubai, with no roadmap and a loan she had no business taking. Today she works with founders, executives, and global brands like Chanel, HSBC, Louis Vuitton, and Arsenal FC, and has developed a certification program teaching her 20-year personal branding methodology to the next generation of strategists. This conversation goes deep on: → Why every coach needs a coach and when to know it's time → The identity gap: why the outside world often sees you before you see yourself → How to break through procrastination using the "One Touch Method" → The one-touch productivity hack that changed how Romeo runs his day → Building a story bank and why nothing that happens to you is too small to log → Letting go of past identity to step into who you're becoming → Why your personal brand is the vehicle to the life you want to create "You can't steer a parked car." - Kelly Lundberg 🔔 Subscribe to Project Wire for weekly conversations with creative entrepreneurs and serious builders. 📖 Kelly's book: Seed the Lemon, Elevate Your Personal Brand One Pip at a Time🌐 Find Kelly: kellylundberg.com #ProjectWIRE [https://www.youtube.com/hashtag/projectwire] #personalbrand [https://www.youtube.com/hashtag/personalbrand] #entrepreneurmindset [https://www.youtube.com/hashtag/entrepreneurmindset] #personaldevelopment [https://www.youtube.com/hashtag/personaldevelopment] #brandstrategy [https://www.youtube.com/hashtag/brandstrategy] #selfimprovement [https://www.youtube.com/hashtag/selfimprovement] #productivity [https://www.youtube.com/hashtag/productivity] #identity [https://www.youtube.com/hashtag/identity] #limitingbeliefs [https://www.youtube.com/hashtag/limitingbeliefs] #businessgrowth [https://www.youtube.com/hashtag/businessgrowth] #keynotespeaker [https://www.youtube.com/hashtag/keynotespeaker] #scale [https://www.youtube.com/hashtag/scale]

He Almost Jumped… Then Everything Changed | Men’s Mental Health Reality | Ep 9

Most men don’t break, they isolate. In this episode of Project W.I.R.E.™, Manny Djornor opens up about the moment that almost changed everything… standing on the wrong side of a 17th floor balcony. From Ghana, to growing up in the U.K, to working on Wall Street, to becoming a Vice President at 26, Manny built the life most people chase. But behind the success was pressure, isolation, and a silent battle that nearly took him out. This is not just a story about success. It is about identity, vulnerability, and what it really costs to perform at a high level. We get into: • Why men isolate during their darkest moments • The truth about vulnerability and strength • Success vs fulfillment • Breaking patterns and rebuilding identity • How to give yourself permission to ask for help If you have ever felt pressure, alone, or stuck in your own head… this conversation is for you. Watch until the end. One part of this might change how you see everything. Guest: Manny Djornor Founder of Mentality | Entrepreneur | Community Builder Host: Romeo Coston Coach | Connector | Speaker Success becomes inevitable when you understand your patterns and build with intention. #ProjectWIRE #MensMentalHealth #selfawareness #mindset #mensmentalhealth #mentalhealth #emotionalIntelligence #innerwork #purposedriven #resilience #overcomingadversity #vulnerabilityisstrength #founderlife #realtalk