Meet the Marketing Team at Premier Equipment

Balancing a Successful Career & Side Hustle with Ken Currah

This week's guest has had a very successful career in the ag industry and has been a great role model to many younger members of the workforce. Ken Currah has held roles in ag retail, the seed business, and now in crop protection with BASF. He shares traits that have helped him build and maintain lasting relationships with customers over the years and provides suggestions for newcomers in the industry. We spend the second half of the interview discussing Ken's other passion, woodworking. A few years ago he started K & K Wood Co. with his son. They make truly unique and beautiful wood pieces ranging from cutting boards to coffee tables and everything in between. Ken shares the lessons he's learned on this endeavour and how to balance his side hustle with his career.

Meet the Marketing Team at Premier Equipment

I stumbled across Premier Equipment's TikTok account a few weeks ago and thought to myself "these are my kind of people - I have to talk to them!". Ryan, Amanda, and Tori make up the marketing team and Premier and they have capitalized on this new social media platform, as well as traditional marketing methods. We discuss how marketing has evolved over the years, how TikTok has improved culture within the workplace, a day in the life in an ag marketing role, and so much more!

Capturing Farm Moments with Jodie Aldred

This episode features Jodie Aldred, owner of Jodie Aldred Photography. Jodie grew up on a farm in southwestern Ontario and has always had a love for capturing moments around the farm with her iPhone. She held various jobs within the ag sector including GPS equipment and agronomy but found her passion in photography and capturing the authenticity of farm life. Jodie shares her journey of building her business and some tips for folks starting out.

Growing a Family Business

This episode feature's guests Elliott and Rebecca Miller, owners of Edgar's Feed and Seed in Whitechurch, Ontario. Elliott and Rebecca purchased this business as young graduates and quickly learned what it takes to manage and grow a successful, agricultural business. They share their learning curves and successes, and what drives them everyday.

You Have to Love Farmers with Patrick Lynch

This week’s guest has played a very influential role in Ontario agriculture. From research and extension to newsletters and equipment demonstrations - Patrick Lynch is a household name in the farming community. Pat has provided guidance to farmers across the province as well as mentorship to the next generation of industry professionals. We discuss Pat’s vast career, covering the highlights and some of the learning curves!