Ep. 12: PR for Good: Communicating Advocacy and Sustainability

Ep. 12: PR for Good: Communicating Advocacy and Sustainability

The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively? Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM Supermalls Panellists: 1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group 2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc. We would like to thank the following who helped make this project possible: ABS-CBN Corporation Asian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARC The New Channel TOG Integrated ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ep. 11: Crisis Communications and Disaster Management

When crisis strikes, technology goes on overdrive for both good and evil. Who’s behind the wheel? Is it the C-Suite? Or C-Team? How do you prepare for crises, and how do you inform the public?Moderator: Rudy Villar - Chief Client Partner, Villar Branding -and- Sr Consultant, TOG Integrated Panellists: 1. Rochelle Gamboa, APR - Head, Crisis Management, SM Supermalls 2. Abigail Mendoza - Head of Digital Communications & Content Services We would like to thank the following who helped make this project possible: ABS-CBN Corporation Asian Institute of Management Evident Integrated Marketing and PR Mang Inasal MullenLowe MARC The New Channel TOG Integrated ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ep. 10: Crossing Over: From Media to Public Relations

Is your career at a crossroad? Listen to media professionals building successful careers in PR after a career shift. Moderator: Ryan Macasero - Multimedia Journalist Panellist: 1. Michelle Ople - Managing Partner, Media Relations and Activations Director, Ripple8 Inc. We would like to thank the following who helped make this project possible: ABS-CBN Corporation Asian Institute of Management  Evident Integrated Marketing and PR  Mang Inasal  MullenLowe MARC The New Channel  TOG Integrated ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ep. 9: The Legacy of the Anvil Awards: Best Practices in PR

The country's pioneer PR and communications awards body, PRSP's Anvil Awards is the GOAT in excellence and effectiveness. Make the Anvil part of your career goals. Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal Panellists: 1. Norman Agatep, APR - President and Managing Director, Grupo Agatep 2. Chito Sobrepeña, APR - President, Metrobank Foundation We would like to thank the following who helped make this project possible: ABS-CBN Corporation Asian Institute of Management  Evident Integrated Marketing and PR  Mang Inasal  MullenLowe MARC The New Channel  TOG Integrated ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Ep. 8: Public Relations in Omnichannel Communications

Bring your PR career to new heights. Learn 360-strategies from agencies and clients with successful IMC campaigns driven by PR. Moderator: Ed Timbungco, MBA, APR, CPME - Public Relations Head, Mang Inasal Panellists: 1. Chito Maniago, APR - Director for Policy & Public Affairs, Pfizer 2. Diane Welsh-Capile - Business Unit Director, DDB Philippines We would like to thank the following who helped make this project possible: ABS-CBN Corporation Asian Institute of Management  Evident Integrated Marketing and PR  Mang Inasal  MullenLowe MARC The New Channel  TOG Integrated ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.