Psychology Hacker Podcast with Adam Lyons

Masterminds are becoming commonplace among new and old entrepreneurs. How would you then differentiate yourself from a group of people who are doing the same thing as you? In this episode, Adam Lyons speaks with Roland Frasier about all the different ways he goes about adding additional revenue into each of his separate businesses. Roland is one of the people that own and successfully run DigitalMarketer and War Room, despite not being an original cofounder. He gives advice on how to protect your business against competitors who are trying to infringe on your market and also shares how he got into business in the first place.

Discovering your value and monetizing it in a way that does not negatively impact those who are near and dear to you is what Garrett Gunderson believes. Garrett is the author of What Would the Rockefellers Do? and is called a "financial genius" in entrepreneurial circles. In this episode, host Adam Lyons spoke to Garrett about what it means to truly be financially successful and what comes next. Listen to Garrett as he talks about his book, shares some life values, and learning when to be satisfied with money.

Marketing has been around centuries and it has greatly evolved from word of mouth to digital distribution of content. In this episode, host Adam Lyons spoke to Ryan Deiss, the Founder of DigitalMarketer and The Traffic & Conversion Summit and the creator of the “Customer Value Optimization” methodology. Ryan spoke about what tactics and advice he would give himself if he restarted and entered the digital marketing world today compared to when he first entered the industry when it was blue water and staying on top was easy.

Videos have undeniably changed the game when it comes to sales. Especially in this technologically advanced day and age, so many salespeople have been trading the door-to-door selling method for videos. The man behind what is now called Video Sales Letter (VSL) is Jon Benson. In this episode, host, Adam Lyons, speaks with Jon about how to structure your written ads, your copy, and your copy-writing so you can be as successful as he is. Putting forward the value of creating a positive impact on other people’s lives, he then shares his thoughts about the ethical and psychological aspects of selling. Apply what you learn in this episode, and you'll be certain to increase your revenues.

Since its inception, YouTube has been an extremely potent tool for advertisers. Over the years, marketing on YouTube has become more and more complex, but luckily, there are quite a few ways that you can get around the difficulty curve. Adam Lyons speaks with Daniel Rose, one of the founders of the massively successful Six Pack Shortcuts program. Adam and Daniel discuss what systems you can implement in order to make sure people are seeing, consuming, and eventually clicking on your ad on YouTube. Marketing on YouTube can be easy—if you know how to let the system work for you!