QSR Uncut

White Castle VP Jamie Richardson and Marigold Head of Loyalty CoE Roger Williams join QSR editorial director Danny Klein for a wide-ranging chat about how one of the country’s most-iconic restaurant chains is connecting and speaking to customers in ways it never has before. The brand’s Craver Nation Rewards program adopts a “Quests” approach to redemption and has ignited engagement across the system. We’ll also explore the overall state of loyalty, the pitfalls some brands run into, and what you need to know to launch a winning program that takes your restaurant business to the next level. This episode was sponsored by our partners at Marigold [https://getstarted.meetmarigold.com/loyalty/Content/LandingPage.htm#].

Tim Koch, COO of Franchise FastLane, began his restaurant career in supply chain at Hardee’s and Carl’s Jr. owner CKE Restaurants. Now, he’s leading a top franchise development firm. Tim joins QSR editorial director Danny Klein to talk about the state of franchising, growth, and offers his firsthand look at how different sides of the industry impact success, and what that means for the future.

Nathan Louer, chief brand officer of GoTo Foods’ concept Jamba, joins QSR editorial director Danny Klein to discuss the iconic chain’s groundbreaking new “Hello Sunshine” prototype, how Jamba is balancing customer-centric design with operational efficiencies, and why the new look and approach reflects a larger effort to modernize the brand while staying true to what’s fueled it over the years. We get into strategy and vision, franchisee profitability, and how digital integration can enhance the in-store experience, along with a bunch of other things.

Former Dutch Bros executive May Han joined Pacific Northwest icon Burgerville as Chief Development Officer in September. She came onboard as Burgerville prepares to more than double the number of existing locations in the coming years. Han joins QSR editorial director Danny Klein on this episode to discuss her 25-plus year track record in scaling brands and how that experience is going to take Burgerville to the next level.

This past summer, Dan Smith took the helm at Rusty Taco with more than two decades of executive experience. He's now leading a fast casual celebrating its 15th anniversary and plotting major plans, from growth to a refreshed menu to a loyalty program and more. Today, the brand operates 35 locations across 12 states and continues to find its niche in one of the most competitive segments in all of foodservice.