Raising the Glass
Welcome to The Tipple! In this episode, ROM is joined by Lottie Tregear, Matt Bowler-Jones, and Emma Thackray for a conversation recorded live on stage at the International Food & Drink Event 2026. They talk about one of the most important, and often overlooked, drivers of growth in the drinks industry: diversity and representation. As consumer expectations evolve, inclusive product ranges are no longer just a cultural consideration, they’ve become a commercial one. This episode explores how brands can better reflect the communities they serve, and why doing so unlocks new opportunities for both innovation and growth. Drawing on real industry experience, the panel discusses the issues challenger brands face in gaining traction, the role of data in shaping more inclusive ranges, and how established players can do more to support meaningful change. From retail realities to shifting cultural influence, this conversation looks at what’s changing, what’s not moving fast enough, and what the industry needs to do next. Here’s what you’ll take away: • Why diversity and representation drive commercial growth • The data behind more inclusive product ranges • The barriers challenger brands face in retail • How accelerator programmes and initiatives are supporting underrepresented founders • Why subcultures are shaping the future of drinks innovation We hope you enjoy our little tipple. LINKS https://raisingtheglass.co.uk https://www.linkedin.com/in/emmathackray/ https://www.linkedin.com/in/lotte-tregear-4a80543/ https://www.linkedin.com/in/matt-bowler-jones-19934982/ https://www.linkedin.com/in/rebecca-oliver-mooney-65730614/ Podcast production by https://www.gingerwizard.co.uk/
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