Why Sustainability Doesn't Land on Social Media (And What to Do Instead)

"Quantity Does Not Mean Value" with Jesse Schiller & Rachel Evans

Most products have a backstory we never see. Jesse and Rachel, the co-founders of KOOSHOO, built their entire business on refusing to look away from it. It started in Borneo, on a budget backpacking trip, standing in the middle of industrial waste that existed entirely to serve Western consumption. That moment planted a seed that took years, a detour through Peru, and a yoga teacher training in India to eventually become the world's first plastic-free hair accessory brand. In this episode, we get into the full story. The winding path to hair accessories. The decision to move manufacturing from Los Angeles to a Fair Trade nonprofit run by nuns in southern India and a family rope mill in Japan, and why "made locally" is not the straightforward win we assume it is. What a Japanese manufacturer said the first time he saw a 55-pack of American hair ties. And what Norfolk Island, where Rachel grew up and where KOOSHOO is now headquartered, still quietly teaches about community, scarcity, and living in connection with the land. This is a conversation about doing business differently. Learn more about their business: kooshoo.com [http://kooshoo.com] green-socials.com [http://green-socials.com] | @reconnect.pod [https://www.instagram.com/reconnect.pod/]

Why Sustainability Doesn't Land on Social Media (And What to Do Instead)

The words purpose-driven brands rely on most, like sustainable, eco-conscious, ethical, have been hollowed out. Greenwashing eroded trust. Greenhushing filled the silence. And the brands genuinely doing the work are paying the price for both. In this episode, Valentine breaks down why most sustainability content fails to land, what's actually driving that gap, and the shift that changes things: leading with decision-making over declarations, specificity over positioning, and honest imperfection over polished credentials. Learn more about our studio work: green-socials.com [http://green-socials.com] Follow us on Instagram @reconnect.pod [https://www.instagram.com/reconnect.pod/]

Is Our Climate Crisis Really a Crisis of Imagination?

We are living through an unprecedented wave of eco-anxiety. Research shows that 75% of young people globally believe the future is frightening, and that number is growing. But what if the real crisis isn't just ecological? What if it's also a failure of collective imagination? In this first solo episode, Valentine introduces herself and the thesis behind (re)connect: that the stories we tell about the future shape the future we build. Drawing on the works of Jules Verne and the science of eco-anxiety, she makes the case for why learning to dream differently might be one of the most radical acts available to us right now. Learn more about our studio work: green-socials.com [http://green-socials.com] Follow us on Instagram @reconnect.pod [https://www.instagram.com/reconnect.pod/]