The Rebrand of Brand

The Rebrand of Brand

Brand has been such an elusive character throughout history and marketers have struggled to shed the shadow of the snake-oil salesmen. So do we finally have a more visible and honest face to the future of Brand? If Brand is simply what other people say about you when you're not in the room, how do we improve on who we are? If we can craft brand narratives that are not only aligned with basic human needs but informed by innovative market research and always-on insights like Tracksuit, I think we can finally say, yes... brand is getting a rebrand!

Truth Time Bombs - Diffusing Explosive Behavior through Journalling

Learning to know ourselves doesn't have to be a huge journey of self-discovery, a pilgrimage into ancient traditions and countless dollars spent on self-help courses. It is simply learning to talk to yourself, through writing and the simple practice of Journalling. Read this article online and subscribe to my newsletter to get everything in your inbox: https://rwx.mrjonkane.com/diffusing-truth-bombs-through-journalling

The Apprenticeship - How to Learn with Wisdom from the Masters

Ever wondered how the great Masters of history learned their craft? This is your roadmap for turning the early stages of learning into a journey of mastery, inspired by the lessons in Robert Greene's 'Mastery'. Read the article and subscribe to my Newsletter here: https://rwx.mrjonkane.com/apprenticeship-learning-wisdom-from-the-masters

Ahead of the Curve - The Degen Curve Meme

From the highs and lows of crypto and meme coin trading to the philosophical teachings of Baruch Spinoza, we delve into the degen curve meme and discover how these insights apply to broader life lessons, including fitness, career choices, and consumer behavior, offering a unique perspective on achieving balance and fulfillment. Read the article and subscribe to my Newsletter here: https://rwx.mrjonkane.com/ahead-of-the-curve-degen-meme-life-philosophy

Game Changer: Applying Game Theory to Real Life

Gaming isn't just a form of entertainment but a reflection of our real-life journey and holds the potential for humanity's success or demise! We're exploring of the parallels between the gaming world and real life, where every challenge, obstacle, and level-up has a counterpart in our daily existence. Uncovers how gaming mechanics like power-ups, practice modes, and game theory not only mirror our life's hurdles but also offer valuable lessons in overcoming them. Whether you're a seasoned gamer or have never touched a console, this deep dive into the essence of gaming will show you why life is the ultimate game we're all playing. Watch the Video version, read the article and subscribe to my Newsletter here: https://rwx.mrjonkane.com/game-changer-applying-game-theory-to-life