Episode 11. Digital Marketing Tests to Strengthen Your Fundraising

New Year’s Resolution for Your Nonprofit Donation Page

Do you want to crush your fundraising goals in 2025? Tune in as we talk about donation page best practices!  Windy Keene, Customer Success Manager of Qgiv fundraising platform [https://www.qgiv.com/], joins Ashley Prior, BDI Digital Marketing Manager, to share how you can optimize your donation pages [https://bdiagency.com/case-studies/case-study-when-bdi-optimized-their-donation-page/] and forms for fundraising success.   In this episode, you’ll learn: * How to identify if your forms are working (and what to do ASAP if they’re not!) * Best practices for images, CTAs and forms on mobile * How to optimize donation pages and boost monthly giving Whether it’s been a while since you last optimized your donation pages, or if this is new to you, taking the time to fine-tune your donation pages is key to your fundraising success in 2025!

Episode 11. Digital Marketing Tests to Strengthen Your Fundraising

Are you looking for new fundraising strategies that can increase revenue and response? See how digital marketing testing can help! BDI Director of Digital Strategy Nicole Ige-Hutto [https://bdiagency.com/team-members/nicole-ige-hutto/] is sharing some impactful testing ideas [https://bdiagency.com/quick-shot-a-guide-to-digital-marketing-testing-for-nonprofits/] to elevate your digital marketing.  In this episode, you’ll hear: * Why regular digital marketing testing is crucial for your nonprofit’s success * Step-by-step guidance on how to conduct digital marketing tests effectively * Real-world examples of successful marketing tests and what they teach us Testing can be the difference between a “good enough” fundraising campaign and a great one… So listen now to learn how you can launch your own digital tests today! 🚀

Episode 10. Adventures in AI: Part 2 – Incorporating AI In Your Nonprofit Operations

AI is showing no signs of slowing down! And at BDI, we’re committed to exploring this new frontier, responsibly, to put these innovations to work. Our goal is to help you maximize your impact as you incorporate AI in your nonprofit’s daily operations. BDI’s Chief Intelligence Officer, Mike Rogers [https://bdiagency.com/team-members/mike-rogers/], and Chief Creative Officer, James Read [https://bdiagency.com/team-members/james-read/],  are joined by some of the brightest minds on our Creative Team to continue their timely conversation about this developing technology. In this second-part episode of our Adventures in AI series, you’ll explore… * AI applications BDI uses for our client partners * Ethical questions surrounding the use of AI * How to start leveraging AI for your organization Listen now to dive into the questions, answers and ethical best practices that will help you start incorporating AI in your nonprofit’s life-changing work!

Episode 9. Adventures in AI: Part 1 - A Nonprofit’s Intro to Artificial Intelligence

In the last 12 months, artificial intelligence (AI) has taken the world by storm, and you’ve likely felt the effects at your organization!  From the rapid rise of ChatGPT and other AI tools, it can be hard to keep up – and hard to know when and how to dive in. BDI’s Chief Intelligence Officer, Mike Rogers [https://bdiagency.com/team-members/mike-rogers/], and Chief Creative Officer, James Read [https://bdiagency.com/team-members/james-read/], are eager to help.  In this episode, you’ll learn… * A helpful history of AI and how it works * Possible applications of AI in fundraising * How AI can make your work more efficient and effective Listen now to be encouraged and inspired to harness the power of AI at your nonprofit organization! Episode Highlights: * Meet Mike and James and hear their experiences in the nonprofit industry * A brief history of artificial intelligence * How does AI technology show up in our lives every day? * Why is AI at the forefront of our conversations today? * Major milestones of OpenAI and ChatGPT * Types of AI: Machine Learning vs. Deep Learning or Generative AI * How BDI has adopted AI tools into our workflow * PLUS… a game: “Is it real or is it AI?” Connect with us! * Connect with Katrina Williams: LinkedIn [https://www.linkedin.com/in/katrina-m-williams/] * Connect with Mike Rogers: LinkedIn [https://www.linkedin.com/in/mikerogersmban/] * Connect with James Read: LinkedIn [https://www.linkedin.com/in/jameseread/] * Connect with BDI: Website [https://bdiagency.com/] | LinkedIn [https://www.linkedin.com/company/bdiagency/mycompany/?viewAsMember=true] | Facebook [https://www.facebook.com/BDIagency/] | Instagram [https://www.instagram.com/BDI.agency/] Resources: * Article: How AI is Revolutionizing Nonprofit Fundraising & Marketing [https://bdiagency.com/how-ai-is-revolutionizing-nonprofit-fundraising-marketing/] * Article: 5 Steps to Integrate AI Into Your Organization [https://bdiagency.com/quick-shot-5-steps-to-integrate-ai-into-your-organization/] * Article: The Absolute Beginner’s Guide to AI-Powered Productivity [https://bdiagency.com/i-wrote-this-article-using-chatgpt/]

Episode 8. Brand Voice Part 2: The Healthy Tension Between Brand Style and Best Practice

What do you do when there’s tension between what you think your brand should sound like and fundraising best practices?  Anna Koons, BDI Creative Content Manager, discusses the balance between staying true to your nonprofit’s brand while still getting results – and why it’s a healthy dynamic to have.  In this episode, you’ll learn… * How to handle tension between brand style and best practice  * When and when not to prioritize brand guidelines * Why an outside perspective can be helpful Both brand style and best practice are critical to connecting with your donors and prospective supporters. Listen now to learn how to balance the two for a strategy that stays true to your brand – while amplifying your message for more impact! Episode Highlights: * Copy mandatories: The building blocks of brand voice * Nitty gritty questions to nail down your communication standards * How to handle tension between creative mandatories and best practices  * When it might be okay to compromise on your standards * What best practices should you implement to boost results * How and when to use people-first language (and why it’s important) * Do grammar rules make a difference? Maybe not… Connect with us! * Connect with Katrina Williams: LinkedIn [https://www.linkedin.com/in/katrina-m-williams/] * Connect with Anna Koons: LinkedIn [https://www.linkedin.com/in/anna-koons-148281122/] * Connect with BDI: Website [https://bdiagency.com/] | LinkedIn [https://www.linkedin.com/company/bdiagency/mycompany/?viewAsMember=true] | Facebook [https://www.facebook.com/BDIagency/] | Instagram [https://www.instagram.com/BDI.agency/] Resources: * Article: How (and When!) to Use People-First Language in Your Fundraising [https://bdiagency.com/quick-shot-how-and-when-to-use-people-first-language-in-your-fundraising/] * Article: 2 Ways to Improve Your Fundraising Copy [https://bdiagency.com/2-ways-to-improve-your-fundraising-copy/] * Article: How to Inspire Donors with your Nonprofit Story [https://bdiagency.com/harness-the-power-of-ideas-to-grow-your-organization/] * Article: Essential Ingredients for Nonprofit Copywriting Success [https://bdiagency.com/essential-ingredients-for-nonprofit-copywriting-success/]