Regulate THIS!

Does Your CCO Know What They're Doing?? Part-1

25 min · 17 de abr de 2026
portada del episodio Does Your CCO Know What They're Doing?? Part-1

Descripción

Your CCO's resume looks impressive. But can they actually build a defensible compliance program, navigate an SEC exam, or implement policies that withstand regulatory scrutiny?   Because when regulators show up, you'll find out exactly what your CCO knows (or doesn't).

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episode Stop Selling & Start Showing Up artwork

Stop Selling & Start Showing Up

Paul Winkler started out so broke he "couldn't pay attention" (his words, not ours) — and built one of Nashville's most respected RIAs by doing the one thing nobody else was willing to do: teach. In this episode of Regulate THIS!, Leila and Tracie sit down with Paul Winkler — founder of Paul Winkler, Inc., SEC-registered RIA, multi-degreed scholar, licensed therapist, rock musician, and one of the few advisors out there who actually gets it. Paul shares the unfiltered truth about how he built a multi-office firm from the ground up, why hustle without heart will get you nowhere, and the marketing philosophy that took him from selling ad slots on a big band radio station to a thriving practice with clients who treat him like family. We get into: * Why "teach, don't sell" is the most underrated growth strategy in financial services * The mindset shift that turns prospecting fear into client magnetism * How systems (not hustle) actually scale a firm * Why compliance isn't a sales killer — it's a credibility builder * The E-Myth principle every RIA owner needs to hear before they burn out Paul also shares the moment a mentor told him "you're a teacher — teach" and changed the entire trajectory of his business. If you've ever wondered whether you have what it takes to build something real in this industry, this one's for you.

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