Ep-24 From B2C to B2B, a borderless marketing journey

Ep2 - Drop Culture + Music Tok: How Gen Z Changed Everything

In this episode of Reset Diaries, Astha and Garima explore two fascinating micro resets happening right now:What You'll Discover:1. Why "drop culture" moved from streetwear to everything (even corporate training!)2. How TikTok compressed music discovery from hours to secondsThe psychology behind why we love limited releases and viral beats3. What this means for Gen Z, creators, and the future of cultureKey Topics Covered:1. The evolution of product launches and artificial scarcity2. Supreme, PopMart, and the gamification of shopping3. From radio to TikTok: How music discovery shrunk to moments4. Why 84% of Billboard hits now start on TikTok firstEnjoyed this?Subscribe to Reset Diaries for weekly micro resets.Listen on Spotify/Apple—and share this with a friend who loves culture + tech. Follow us on Instagram - https://www.instagram.com/reset_diaries?igsh=Z3B2bjRnZnRleDQw&utm_source=qrLinkedIn -Astha - https://www.linkedin.com/in/astha-pasricha-a32b01a/Garima - https://www.linkedin.com/in/garimamamgain/ #podcast ResetDiaries #DropCulture #PopMart #Labubu #FOMO #TikTokMusic #MicroResets #CultureAndTech #AttentionEconomy

Ep1- The Story Of The Like Button And The Age Of Fake Social

In this Reset Diaries episode, Astha and Garima unpack two powerful micro resets in our digital lives — how a single “Like” button fueled today’s internet, and why our posts online often feel fake. It’s a light, curious chat about tech, culture, and the little habits shaping us.In this episode, we discuss1. The origin story of the Like button and how it changed social media forever.2. Why LinkedIn feels “performative” and how context collapse makes us all mini-celebrities.If this episode sparked a tiny reset for you, hit subscribe for more weekly reflections. You can also listen on Spotify and share this with a friend who’d love it. 00:00 Intro 01:40 Micro Reset #1 — The Mighty Like Button 07:30 Micro Reset #2 — Context Collapse on Social Media 11:35 - Conclusion

Ep-25 Walking 10,000 km in Singapore and building a Global community

In this episode of Reset Diaries, i interviewed Tom Platts, a lawyer who has transformed his life through the McRitchie Challenge, a walking initiative aimed at raising awareness and funds for Dementia Singapore. Tom shares his journey of walking 10,000 kilometers, connecting with people from diverse backgrounds, and the profound insights he has gained about life, community, and personal growth. The conversation explores the importance of nature, the power of shared experiences, and the impact of walking on mental health and well-being. The initiative has expanded to multiple cities worldwide. Nature walks can lead to personal growth and reflection.

Ep-24 From B2C to B2B, a borderless marketing journey

In this conversation, Kunal Mehta shares his journey from B2C to B2B marketing, discussing the significant mindset shifts required for this transition. He emphasizes the importance of emotional storytelling in B2B marketing, debunking common misconceptions that B2B audiences only seek functional information. Kunal also highlights the role of employee-generated content in building trust and the necessity of understanding diverse customer landscapes in B2B. He offers insights into crafting an international career, the importance of effective communication in global roles, and how marketers can adapt to the evolving landscape, especially with the influence of Gen Z. Finally, he provides valuable advice for aspiring marketers, including recommended resources for continuous learning.

Ep-23 Build personal brand to fuel career shifts

In this episode of Reset Diaries, Anurag shares his remarkable journey through the Tata Group and his transition into the telecom industry. He discusses the valuable lessons learned from the Tata Administrative Services program, the importance of personal branding, and the role of mentorship in career growth. Anurag emphasizes the significance of building a strong network, investing in oneself, and maintaining consistency in values across different facets of life. He also provides actionable advice for mid-career professionals looking to pivot in their careers, highlighting the need for a give mindset when seeking mentorship and sponsorship.Key takeaways - Tata Administrative Services (TAS) provides a strong entry point for leadership roles.Personal performance and reputation matter more than the initial position.Building a strong network acts as a safety net in career transitions.Investing in oneself yields the best returns in personal and professional growth.Closing the feedback loop strengthens professional relationships.00:00 Navigating the Tata Group: A Leadership Journey07:50 Transitioning from Steel to Telecom: Challenges and Growth15:53 Building a Personal Brand: The Power of Networking20:29 Global Perspectives: Shaping Business and Leadership Skills21:07 Investing in Experiences24:20 Navigating Career Pivots28:26 The Role of Mentorship and Sponsorship32:12 Investing in Yourself34:29 Future Aspirations