Retail Remix

VICI was founded in 2012, when women were looking for trendy, high-quality fashions on a relatively new platform called Instagram, but were extra wary of their spending. With consumers now in a very similar headspace, it is an optimal time for Co-founder and Chief Merchandising and Marketing Officer Aimee Dudum Colorado to reflect on how the business has evolved. During this episode, Aimee chats with host Alicia Esposito about: * How the mission and values of VICI have evolved since the company’s inception, if at all; * How VICI helped shape the “Instagram Brand” model;  * The distinct role that influencers and creators play in driving marketing and new product creation; and * How the “meme-ification” of marketing is making standing out harder for brands. RELATED LINKS * Learn more [https://www.vicicollection.com/] about VICI * See [https://www.google.com/url?sa=D&q=https://www.retailtouchpoints.com/%3Fs%3Dsocial%2Bcommerce&ust=1729351440000000&usg=AOvVaw2kmbAEZbjzY6pXf_i6EvJ9&hl=en&source=gmail] Retail TouchPoints’ latest coverage on all things social commerce

To identify new collaborative opportunities, retailers should focus on their distinct business values and how they translate into serving specific customers and communities. That is how Dollar General was able to turn its commitment to supporting households into a successful multi-year partnership with Bayer. For this special episode of Retail Remix, Allen Warch, VP of Food & Fresh Merchandising at Dollar General, gets behind the mic with Jenny Maloney, Global-Americas Strategic Accounts Manager at Bayer, to discuss:  * How both companies serve local communities by providing access to fresh fruit and vegetables; * Why the commitment to feeding communities inspired a new partnership surrounding National School Lunch Week; and * The lessons both companies learned in 2023 and how they’ve applied them to their 2024 partnership. RELATED LINKS * See details [https://urldefense.com/v3/__https:/newscenter.dollargeneral.com/news/dollar-general-surpasses-milestone-of-5-000-stores-nationwide-offering-fresh-produce/574ca4cc-d234-4a6c-8b4b-3c66d3956659/__;!!IfJP2Nwhk5Z0yJ43lA!NG3YRROH9xtXO_I7120vRPocEIRYS-EL9jtiCoS5jApoyOE208_kTjo5zW5pZ1XZaXm6BecYxTCmKtRSKqJhhfmq4PsDqJw$] on the 2023 partnership between Dollar General and Bayer * Learn more [https://urldefense.com/v3/__https:/newscenter.dollargeneral.com/news/dollar-general-surpasses-milestone-of-5-000-stores-nationwide-offering-fresh-produce/574ca4cc-d234-4a6c-8b4b-3c66d3956659/__;!!IfJP2Nwhk5Z0yJ43lA!NG3YRROH9xtXO_I7120vRPocEIRYS-EL9jtiCoS5jApoyOE208_kTjo5zW5pZ1XZaXm6BecYxTCmKtRSKqJhhfmq4PsDqJw$] about Dollar General’s commitment to offering fresh produce in stores * Download [https://urldefense.com/v3/__https:/www.dollargeneral.com/content/dam/dg/assets/landing-pages/public-relations/corporate-social-responsibility/FY23_Serving_Others_ESG_Report.pdf__;!!IfJP2Nwhk5Z0yJ43lA!NG3YRROH9xtXO_I7120vRPocEIRYS-EL9jtiCoS5jApoyOE208_kTjo5zW5pZ1XZaXm6BecYxTCmKtRSKqJhhfmqa9z30gw$] Dollar General’s “Serving Others” report to see how the retailer is serving local communities

If you want to create store experiences that are not only engaging, but truly immersive, storytelling should be your central design strategy.  American Girl is one brand that has taken storytelling to the next level, creating realms where imaginations flourish and brand narratives are celebrated. For this episode of Retail Remix, we’re replaying a session from the Retail Innovation Conference & Expo, where Kristina Duncan, Creative Executive at American Girl, and Ted Galperin, Partner & Director of Retail Design at creative studio Mythology, shared how executives can:  * Explore, imagine or reimagine their brand story;  * Harness what’s happening in pop culture to deliver a highly relevant and curated retail environment; and  * Identify the right partners to bring their physical storytelling to life.  RELATED LINKS * Learn more [https://americangirl.com/] about American Girl * Learn more [https://www.mythology.com/] about Mythology * Get more insights [https://www.retailtouchpoints.com/topics/retail-store-design/for-kid-friendly-stores-safety-and-engagement-go-hand-in-hand] on how to design spaces for kids * Subscribe [https://www.retailtouchpoints.com/designretail] to Design:Retail for more retail design trends and insights

Rachel Frederick oversees various aspects of Sur La Table’s digital business, from digital marketing to the brand’s direct-to-consumer ecommerce site, fraud prevention and even fulfillment offerings.  To ensure Sur La Table creates experiences that meet and exceed customer expectations, Rachel and her team rely heavily on customer data. During this episode of Retail Remix, Rachel discusses how audience insights have helped the brand:  * Adopt new fulfillment offerings and experiences, such as Amazon Today;  * Understand Sur La Table’s key differentiators to strike the perfect balance between high-quality service and convenience; and  * Embrace a more collaborative, multi-disciplinary culture within the organization. RELATED LINKS * Learn more [https://www.surlatable.com/] about Sur la Table * Connect [https://www.linkedin.com/in/rachelfrederick/] with Rachel Frederick on LinkedIn

Merchants of all sizes and across categories have heard the call: to survive in an era of heightened expectations, they must empower consumers to buy anytime, anywhere and in any way they want. And oh yeah, they have to get those products to customers’ doorsteps faster.  Companies like Feedonomics are making it a reality by ensuring product data is accurate, compelling and integrated across all platforms, from marketplaces to social apps. During this episode of Retail Remix, Alicia Esposito sits down with Sharon Gee, SVP of Sales and Partnerships at Feedonomics, to discuss:  * The evolution of omnichannel and how new platforms like TikTok Shop are making the landscape more complex;  * The challenges brands are facing as they try to keep pace with the proliferation of new commerce experiences, and why data is central to success; and  * What instant commerce really is and how Feedonomics is powering it by partnering with Amazon Today.  RELATED LINKS * Learn more [https://feedonomics.com/] about Feedonomics * Read about [https://www.retailtouchpoints.com/features/news-briefs/amazon-streamlines-sales-of-brick-and-mortar-inventory-with-new-integration] Feedonomics’ partnership with Amazon Today  * Get more [https://feedonomics.com/blog/instant-commerce-101/] details on Instant Commerce * See more [https://www.retailtouchpoints.com/?s=feedonomics] coverage featuring Feedonomics and BigCommerce