“Casual Content”: 4 Types of Content to Build a 6-Figure Online Fitness Business

“Casual Content”: 4 Types of Content to Build a 6-Figure Online Fitness Business

I’ve built two 6-figure businesses, and neither was built by going viral. In this episode, I'm breaking down the exact four types of content that built everything, once as a run coach, and now as a business mentor for health and fitness coaches. No massive audience required. No daily posting. No Gymshark aesthetic (IYKYK). Just four types of casual content, done consistently, by someone who actually has something to say! I’m covering all four and how they can work together to create an ecosystem that builds know, like, trust faster than ANY viral post ever could. This is the episode for the coach who's been overcomplicating content and needs to hear that simply being YOURSELF is enough. ⬇️ CONNECT WITH KARINA: APPLY TO PRIME: https://www.karinaripps.com/prime-application [https://www.karinaripps.com/prime-application] CUSTOM INQUIRY FORM: https://www.karinaripps.com/custom-inquiry-mentorship [https://www.karinaripps.com/custom-inquiry-mentorship] FREE TRAINING - How to Build $10K Months: https://www.karinaripps.com/offers/hX2qfsvz/checkout [https://www.karinaripps.com/offers/hX2qfsvz/checkout]  Instagram: ⁠https://www.instagram.com/ripps_ontherun/⁠ [https://www.instagram.com/ripps_ontherun/]

Everything I Wish Someone Told Me Before I Hit $100K

You want to hit $100K. Maybe you're close. Maybe you've been close for a while. Maybe you're growing, but not at the rate you thought you would be by now. I built my first six-figure business in 3 years. My second one in 12 months. Completely different result…because the second time I actually understood what was in the way. In this episode, I'm breaking down the three things I wish someone had told me before I hit $100K the first time! If you're a health & fitness coach who knows you're good at what you do, but the number just isn't there yet…this one's for you. ⬇️ CONNECT WITH KARINA: FREE TRAINING - How to Build $10K Months: https://www.karinaripps.com/offers/hX2qfsvz/checkout [https://www.karinaripps.com/offers/hX2qfsvz/checkout]  Instagram: ⁠https://www.instagram.com/ripps_ontherun/⁠ [https://www.instagram.com/ripps_ontherun/] Work With Karina: ⁠https://linktr.ee/ripps_ontherun [https://linktr.ee/ripps_ontherun]

The Business Model That Let Me Travel More and Make More

Last quarter was my best quarter ever in business. Not my best quarter, where I was locked in, grinding, nose to the grindstone, sacrificing everything. My best quarter where I was traveling more than I ever have. Training. Living my actual life. And I used to think that was impossible. I genuinely believed that more money meant more work.  I built an entire business on that belief for years. And it almost broke me. In this episode, I'm breaking down what actually changed: * Why a full roster of 1:1 clients is the worst way to grow * The shift from flat roster to tiered model (and what that actually means) * How my income stopped being dependent on how many hours I worked * What happens when you build a model that works whether you're on a plane or not If you're a fitness coach working your butt off right now and still not hitting the numbers you want…this episode is for you! ⬇️ CONNECT WITH KARINA: JOIN THE FREE MONTHLY MONEY SPRINT: https://www.karinaripps.com/offers/hX2qfsvz [https://www.karinaripps.com/offers/hX2qfsvz] Instagram: ⁠⁠⁠https://www.instagram.com/ripps_ontherun/⁠⁠⁠ [https://www.instagram.com/ripps_ontherun/] Work With Karina: https://linktr.ee/ripps_ontherun [https://linktr.ee/ripps_ontherun]

How Former Athletes Actually Build an Athletic Body Again (ft. Kendra Lahue)

In this episode, I’m joined by Kendra Lahue [https://kendralahue.com/] - a strength & nutrition coach for former athletes rebuilding their body, strength, and confidence. As a former college athlete herself, we dive into the phase of life that no one prepares you for when you’re in your adult life. Your sport ends, the structure disappears, and suddenly: -you’re training hard…but not seeing it-you don’t feel like yourself in your body-and nothing is really *CLICKING* the way it used to This conversation goes way deeper than workouts. We get into:-why so many former athletes feel off after sports (even years later)-the all-in / all-out cycle with training and nutrition-why “just working out” doesn’t fix the problem-and what it actually looks like to rebuild an athletic body in this phase of life If you’ve ever thought: “I don’t feel like myself anymore” or “I know how to work hard…so why isn’t this working?” This episode is going to hit! ⬇️ CONNECT WITH KARINA: Instagram: ⁠⁠https://www.instagram.com/ripps_ontherun/⁠⁠ [https://www.instagram.com/ripps_ontherun/] Work With Karina: https://linktr.ee/ripps_ontherun [https://linktr.ee/ripps_ontherun]

What to Do When You Hate Creating Content

You do not have to love content to grow your business. In this episode, I'm talking to the coach who dreads posting, overthinks every caption, and feels like content has become this giant emotional event every single week. We get into why you probably don't actually hate content...you hate the way you're trying to do it...and the exact shifts that make it easier, lighter, and way more strategic. We're covering: * Why content is a business function, not a creative outlet (and why that reframe changes everything) * The 3 reasons you actually hate creating content (spoiler: it's not because you're lazy) * How to stop starting from a blank screen every time you need to post * The 6-step system that makes content suck way less * Why repetition builds trust faster than trying to be original every time If content has been feeling heavier than it needs to, this one's for you! ⬇️ CONNECT WITH KARINA: Instagram: ⁠https://www.instagram.com/ripps_ontherun/⁠ [https://www.instagram.com/ripps_ontherun/] Work With Karina: https://linktr.ee/ripps_ontherun [https://linktr.ee/ripps_ontherun]