Episode # 160 Sudu Gupta- CEO & Founder at Mirchi Labs

Episode # 160 Sudu Gupta- CEO & Founder at Mirchi Labs

Episode # 160: On today's show the Road 2 Retail team speaks with Sudu Gupta, the CEO & Founder of Mirchi Labs. Sudu shares the struggles small and emerging brands have in the product set-up process at retailers and the details required to be successful. Please follow the Road 2 Retail podcast (details below). Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - The struggle is real to get items set up at retailers in the US- The information a brand needs in advance of the set-up process- Timing is everything- Pricing is critical to a brand’s success- understand every line item in the P&L- The role of AI in catalogue operations- Advice for small and emerging brands just starting out- A fan of the Amazon brandFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.comBig Chalk- The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.https://bigchalk.co/emerging-brands-launch-growth-toolkit/Mirchi Labs web site- https://www.mirchilabs.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode # 159 Colleen Kavanagh- Founder CEO at Zego & Civic

Episode # 159: On today's show the Road 2 Retail team speaks with Colleen Kavanagh, the CEO and founder of Zego Foods and Civic Montana. Colleen shares her insights and learnings on her journey to provide healthy food to consumers and the importance of consumer facing purity verification. Please follow the Road 2 Retail podcast (details below). Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - The benefits of having your own brand and being an ingredient supplier- The importance of consumer facing purity verification- Using AI to grow the Zego Foods brand- Her decision process when entering brick and mortar retail- Vehicles the Zego brand uses to drive trial and awareness- What does raising money look like?- A huge SF Giants fan and admirer of Maggie RogersFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Retail and Response- a media companyhttps://www.retail and response.comZego web site- https//www.zegofoods.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode # 158 Interview with Mark Young- CEO at Jekyll & Hyde Labs

Episode #158: On today's show the Road 2 Retail team speaks with Mark Young, the CEO of Jekyll & Hyde Labs and the author of the “27 Unbreakable Rules- Build a 100+ MM. Brick & Mortar CPG Brand”. Mark offers a wealth of insight and experience to emerging brands. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered today include: - The importance of creating a brand that founders believe in- if you don’t believe in your brand no one else will.- A brand must meet a consumer need not just yours as a founder.- What do emerging and challenger brands must get right out of the gate?- Why is pricing so important as a brand enters retail?- How should brands think about expansion- more retailers? More SKUs?- An F1 McLaren fan with a dose of Black SabbathFollow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: Market Performance Group- A leading omni channel commerce agencyhttps://marketperformancegroup.com Eagle Labs- A manufacturer of consumer healthcare productshttps://wwweaglelabsinc.comFor our Road 2 Retail Listeners Mark is offering his book 27 Unbreakable Rules- Build a 110+ MM brick-and-mortar brand. Click on the link below for your copy.info@jandhlabs.comJekyll & Hyde web site-Home | Jekyll + Hyde LabsEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!

Episode # 157 Courtney Law-Head of Creator Partnerships at Boldify

Episode #.157 Today the Road 2 Retail team spends time with Courtney Law- Head of Creator Partnerships at Boldify. Hear how Boldify is driving awareness and demand differently across the Amazon and Tik Tok Shop platforms for their unique hair care brand. Details on how to follow the show are below. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Discussion points with Courtney today include: - How Boldify is different from other products for thinning hair- The different approaches Boldify utilizes on the Amazon and Tik Tok Shop platforms to build their business- Their approach to recruiting and managing affiliates on Tik Tok Shop- Courtney demystifies how affiliates are compensated (spoiler: many ways to address!)- How Boldify successfully manages its business across sales channels while avoiding pricing conflicts- Abandoned the Red Sox for the Yankees!Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.com Big Chalk is a marketing analytics and outsourcing company that partners with leading consumer brands and retailers to tackle their business challenges and capture their greatest opportunities. https://www.bigchalk.coEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

Episode # 156 Caroline Grace- Ceo & Founder Product & Prosper

Episode # 156On today's show the Road 2 Retail team speaks with Caroline Grace, founder and CEO at Product & Prosper. Product & Prosper helps small and emerging brands with brand strategy, product feedback, and sales development on the wholesale platform Faire. Details on how to follow the Road 2 Retail podcast are below. Plus- give us a follow-on LinkedIn. Learn more at www.road2retail.com.Among the topics covered with Caroline Grace today include: - Why a brand must have vision and a purpose to succeed- What is the 10 P’s methodology used by Product & Prosper?- What an emerging brand must get right at launch?- What mistakes do emerging brands make most frequently?- The best advice Caroline would give to a brand just starting out- Greatest career influences: Grace Beverley, Donald MillerFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6.Thanks to our sponsor: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://theemersongroup.comThanks to our sponsor- Floret, a deduction management platformwww://https:tryfloret.comEnjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Want to be on the show? DM us on LinkedIn!