Clickbait, AI, and the Harsh Truth About Startup Marketing

Turning Content Into Signups: AI Tools That Deliver

In this episode of Roadmap to Nowhere, Gus and Chris unpack the AI tools that actually move the needle. From turning one long recording into dozens of Shorts, to driving influencer signups and replacing clunky BI dashboards with chat-based analytics, this conversation is full of practical takeaways for product managers, founders, and growth leads. You’ll learn how to: • Clip and schedule Shorts that get discovered • Track signups and conversions with lightweight attribution • Capture and organize ideas using AI note-taking • Build small products that generate long-tail revenue We also dive into tools like Opus Clips, Riverside, TikTok Ads, Metabase MCP, Manus, Perplexity Comet, and Suno — and how they fit into a modern creator and startup stack.

10 Startup Ideas in 1 Episode — You Help Us Choose What to Build

In this episode of Roadmap to Nowhere, Chris, Stu, and Gus pitch 10 completely unplanned startup ideas — from AI-generated greeting cards to emotional dashboards for teams. The twist? You get to vote on which one we should actually build next. Inside: * AI-generated content tools and reporting systems * Kids’ art turned into animated videos * Backlog grooming, product chaos, and accidental insights * Tangible products in a digital world * Why audience-first ideas always win It’s messy. It’s funny. It might accidentally lead to our next company. #StartupIdeas #BuildInPublic #ProductManagement #StartupPodcast #RoadmapToNowhere

Clickbait, AI, and the Harsh Truth About Startup Marketing

In this episode of Roadmap to Nowhere, Chris, Gus, and growth expert Nelio Leone dive into what happens after you build the product—how to actually get people to care. They talk: * Why “build it and they will come” is a lie * How to use AI tools to scale content and automate outreach * The good, bad, and useful sides of clickbait * Finding niche audiences and leveraging influencers * Turning audience pain points into real traction If you’re stuck between a finished product and zero users, this one’s for you.

Affiliate Dreams and UX Nightmares: Building Health Apps with AI

In this episode of Roadmap to Nowhere, Chris, Gus, and guest Nina Zahr (15+ years in healthcare product design) dive into the messy reality of building health products that actually work. From engaging quiz flows to smart affiliate strategies, they break down what keeps users coming back — and what sends them running. Topics include: • AI-powered personalization that doesn’t feel generic • Avoiding the most common UX drop-off traps • How to make affiliate links not feel scammy • Influencer outreach without the cringe • Teaching AI like it’s a confused intern (because it kind of is) A must-listen if you’re building in wellness, UX, or trying to make money without ruining the experience.

We Accidentally Built a Wellness Startup Using AI (Live on the Pod)

In this episode of Roadmap to Nowhere, Chris, Gus, and Stu set out to fix the supplement industry using AI… and accidentally launch a wellness startup. Meet Fount.fit — a personalized supplement app built during the recording, using OpenAI, caffeine, and questionable confidence. We cover: * Why supplement advice is broken (and still stuck in 2009) * How AI helped us build smarter health recs on the fly * The naming, branding, and monetization chaos behind Fount.fit * Whether this is a real company or a very convincing bit Surprisingly useful. Definitely unplanned. Very us.