A2 B01: Media Ecology Summary

A2 B01: Media Ecology Summary

Media Ecology and how the changing media environment affects society and how they interact with the media as well as each other, including 'Medium is the Message' theory by McLuhan and 'Uses and Gratifications' theory, as well as the five characteristics of New Media by McQuail.

AS B01: Media Ownership Summary - Media Context

Media Ownership and different company types of media institutions, from Conglomerate to Indie, as well as how differently they conduct media practices based on their company’s funding and structure.