Amy Zitelman and Julie Garber – Soom Foods

Candace Mohrs – AAA Plumbers

Summary Candace Mohrs, part owner of AAA Plumbers in the greater Houston area, shares how a family-founded, multifamily-focused plumbing company has stayed competitive through decades of industry change. She explains how trust, community involvement, and people-first leadership differentiate AAA in a crowded market. Candace also discusses workforce challenges in the trades, the role of communication […]

Amy Zitelman and Julie Garber – Soom Foods

Summary Alysse Asaro introduced Amy Zitelman, CEO and co-founder, and Julie Garber from Soom Foods, who discussed the company’s journey in popularizing tahini since 2011, their comprehensive digital strategy supporting Amazon, third-party e-commerce, and grocery sales, and their plans for 2026. They detailed Sum Foods’ marketing focus on education through approachable recipes and user-generated content, […]

Linsay Dahl – Ritual

Summary In this insightful conversation, Rob Nichols and Lindsay Dahl discuss the innovative approach of Ritual in the supplement industry, focusing on transparency, safety, and efficacy. They explore how Ritual’s intentional strategies in product development and advocacy work have set new standards, emphasizing the importance of human clinical trials and transparency in testing. The discussion […]

Ben Elkins – Utah Broadband

Summary Alysse Asaro introduced Ben Elkins, CEO of Utah Broadband and AirBeam, to discuss their interconnection, digital marketing in the internet space, and investment opportunities. Ben Elkins detailed AirBeam’s focus on providing high-speed fiber internet to underserved rural areas, including the mobile home park industry, and explained that he also leads Utah Broadband, which is […]

Francisco Ponde – Kitchen Tune-Up

Summary Francisco Ponde, owner of a Kitchen Tune-Up franchise in western Florida, shares how he and his wife built a local, relationship-driven remodeling business backed by the strength of a national franchise system. He explains how a balanced marketing mix—led by Google ads and supported by social media, referrals, and print—drives high-quality leads. Francisco also […]