Crushing Marketing

A Gen Z Movie

Join Mick this week as he tackles the declining interest in traditional cinema. He also examines the pricing strategies of camera manufacturers, who they’re targeting, and highlights an example of the industry's production priorities. Links: CineGear 2024 [https://www.cinegearexpo.com/] Preston Cinema Controllers [https://prestoncinema.com/] ARRI Hi-5 Controller [https://www.arri.com/en/camera-systems/electronic-control-system/hi-5] ARRI Hi-5SX Controller Announcement [https://www.arri.com/en/company/press/press-releases-2024/arri-announces-the-hi-5-sx] Canon EOS C400 [https://www.usa.canon.com/shop/p/eos-c400] Blackmagic Pyxis [https://www.blackmagicdesign.com/products/blackmagicpyxis] Panasonic Lumix GH7 [https://shop.panasonic.com/products/gh7-mirrorless-camera-body] Lumix XLR Recorder (for 32 bit float on the GH7) [https://shop.panasonic.com/products/lumix-xlr-microphone-adaptor-dmw-xlr2] ARRI LogC3 Documentation [https://www.arri.com/en/learn-help/learn-help-camera-system/image-science/log-c] The Acolyte [https://ondisneyplus.disney.com/show/the-acolyte] Mick Ryley Patreon [https://www.patreon.com/MickRyley]

Virtual Production Re-leashed

Join Mick this week as he discusses the response to the "Virtual Production Unleashed" video and the importance of effective communication in the industry. He also provides insights into Virtual Production jobs and offers advice on navigating documentation with AI. Links: Virtual Production Unleashed (Mick Ryley) [https://www.youtube.com/watch?v=9fMBRWNaFCA] Virtual Production Article (Mick Ryley) [https://www.mickryley.com/vp] Sony Pictures Embraces AI [https://www.indiewire.com/news/breaking-news/sony-pictures-will-cut-film-costs-using-ai-1235010605/] Animation AI Guidelines (9 Story & Brown Bag Films) [https://www.brownbagfilms.com/labs/entry/9-story-brown-bag-films-launch-global-guidelines-for-generative-ai-use-in-animated-television-production-development] EXTRA Virtual Production Unleashed (Mick Ryley Patreon) [https://www.patreon.com/posts/extra-content-104655513] ChatGPT 4 Omni [https://chat.openai.com/] Mick Ryley Patreon [https://www.patreon.com/MickRyley]

A Wonderful Studio

Join Mick this week as he discusses Autodesk's acquisition of Wonder Dynamics. He also introduces View Screen Scout, a new app for viewing 3D assets in the real world, and explores the concept of Virtual Production and its significance beyond LED volumes. Links: Virtual Production Unleashed Video (Mick Ryley) [https://www.youtube.com/watch?v=9fMBRWNaFCA] Virtual Production Article (Mick Ryley) [https://www.mickryley.com/vp] Autodesk Acquires Wonder Dynamics [https://www.fxguide.com/fxfeatured/autodesk-buys-wonder-dynamics/] Autodesk [https://www.autodesk.com/] Wonder Dynamics [https://wonderdynamics.com/] Wonder Dynamics Intro Pricing [https://wonderdynamics.com/pricing/] Rokoko Vision [https://www.rokoko.com/products/vision] Viewscreen Scout [https://viewscreen.com/scout] Teradeck [https://teradek.com/] Hollyland Pyro S [https://www.hollyland.com/product/pyro-s] Blackmagic Pyxis [https://www.blackmagicdesign.com/products/blackmagicpyxis] Blackmagic Cinema Camera 6K [https://www.blackmagicdesign.com/products/blackmagiccinemacamera/] Blackmagic DeckLink 8K Pro G2 [https://www.blackmagicdesign.com/products/decklink/techspecs/W-DLK-45] Ryley Creative 20240420 AA Floating Point [https://www.mickryley.com/ryleycreative/20240420-aafloatingpoint] Sound Devices 8 Series [https://www.sounddevices.com/8-series/] Sony Airpeak S1 [https://pro.sony/ue_US/products/professional-drones/ars-s1] Mick Ryley Patreon [https://www.patreon.com/MickRyley]

Upfront Manner

Join Mick this week as he discusses the current creative professional uses for AI. He also dives into the Upfronts, and dissects the current streaming platform market strategies, and explores the importance of your creative constant with Manor Lords. Links: Open AI GPT4o Announcement [https://openai.com/index/hello-gpt-4o/] Chat GPT Mac App [https://openai.com/chatgpt/download/] Netflix Upfront 2024 [https://about.netflix.com/en/news/netflix-upfront-2024-the-year-of-growth-and-momentum] Disney Upfront 2024 [https://thewaltdisneycompany.com/disney-2024-upfront/] Behind the Scenes of the VFX of the Kingdom of the Planet of the Apes [https://beforesandafters.com/2024/05/12/how-exactly-does-weta-fx-take-on-set-performance-capture-and-translate-it-into-living-breathing-apes/] Manor Lords [https://manorlords.com/] Chris Nichols Interview [https://beforesandafters.com/2024/05/13/chris-nichols-on-chaos-new-adventure-into-virtual-production/] Mick Ryley Patreon [https://www.patreon.com/MickRyley]

Crushing Marketing

Join Mick this week as he discusses the unique marketing approach of the game Helldivers 2, where real-life participation and communication mirror the game's world. He also explores the expanding capabilities of iPads as powerful creative tools and their potential for various creative endeavors. Links Helldivers 2 Social Media (Twitter / X) [https://twitter.com/helldivers2?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor] PUBG Social Media (Twitter / X) [https://twitter.com/PUBG] Microsoft Studio Shutdown [https://www.gamesindustry.biz/xbox-reportedly-shutting-down-four-bethesda-studios] Wacom Cintiq [https://www.wacom.com/en-us/products/pen-displays/wacom-cintiq] Wacom Intuos Pro [https://www.wacom.com/en-us/products/pen-tablets/wacom-intuos-pro] Apple iPad Pro M4 Announcement [https://www.apple.com/newsroom/2024/05/apple-unveils-stunning-new-ipad-pro-with-m4-chip-and-apple-pencil-pro/] Apple Crush iPad Pro Ad [https://www.youtube.com/watch?v=ntjkwIXWtrc] Blackmagic Color Grading Panels [https://www.blackmagicdesign.com/products/davinciresolve/panels] Maxon ZBrush for iPad (Beta) Application Form [https://www.maxon.net/en/zbrush-ipad-beta-application] DaVinci Resolve for iPad [https://apps.apple.com/us/app/davinci-resolve-for-ipad/] Adobe Apps for iPad [https://apps.apple.com/us/developer/adobe-inc/] Mick Ryley Patreon [https://www.patreon.com/MickRyley]