SaaS Therapy
Summary Join Todd Kirk and Julie Dirksen as they explore the science of behavior change, effective communication, and how to connect with your audience's immediate needs. Discover practical strategies to simplify messages, understand the elephant and rider metaphor, and drive meaningful change in your organization. Chapters 00:00 Introduction to Customer Education and Learning Design 02:55 The Journey into Adult Learning 05:23 Understanding Stakeholder Pain Points 08:18 Connecting Learning to Real-World Applications 10:56 Bridging the Gap Between Innovators and Majority Users 13:53 Simplifying Complex Messages for Effective Communication 16:32 The Role of Aptitude in Skills Development 21:08 Understanding the Elephant and the Rider 27:02 Bridging the Gap Between Knowledge and Experience 28:47 Making Learning Immediate and Compelling 35:09 The Role of Environment in Behavior Change 39:44 Final Thoughts and Homework Assignment 41:19 SaaS Therapy Outro .mp4 Resources: Connect with Julie on LinkedIn [https://www.linkedin.com/in/juliedirksen/] “Design for How People Learn” Book [https://a.co/d/04wN1Rmc] Usable Learning Website [https://usablelearning.com/] Connect with Casey [https://www.linkedin.com/in/casey-trujillo/] Connect with Todd [https://www.linkedin.com/in/toddjeffreykirk/] Visit the show page [https://www.brainstorminc.com/saastherapy] Get to know BrainStorm [https://www.brainstorminc.com/] Credits: Show direction: Debra Wilson [https://www.linkedin.com/in/debra-wilson-95504311/] Show design: Kensie Smith [https://www.linkedin.com/in/kensiekatesmith/] Show manager:Adam Rockwood [https://www.linkedin.com/in/adam-rockwood/]
135 episodios
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